Digital engagement for Northampton DC

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Presented to Northampton District Council, 15/3/11.

Presented to Northampton District Council, 15/3/11.

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Transcript

  • 1. Digital engagement Dave Briggs Community Evangelist
  • 2.
    • @davebriggs
    • [email_address]
    • www.davepress.net
  • 3. Change is happening…
  • 4. Communicate Play Work
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Consumerisation of technology
  • 10. Mainframes Minicomputers Microcomputers Web / Mobile
  • 11. Smaller, more personal (and harder to control)
  • 12. So: digital engagement
  • 13.
    • 100 million hours
    • 200 billion hours
  • 14.
    • £5,500
    • £153,516
  • 15.  
  • 16. Made possible by:
  • 17. Access to the internet Access to computing A nice user interface
  • 18. Some principles
  • 19. 1. Online communities are communities too!
  • 20.  
  • 21.  
  • 22. 2. Engage people on their terms, not yours.
  • 23. 3. Visibility is important.
  • 24. 4. Don’t assume that everyone is offline.
  • 25. 5. Interactive websites need interactive organisations
  • 26. The toolkit
  • 27. 1. Go where people are 2. Right tool, right crowd
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38. You can also build your own
  • 39.  
  • 40. This stuff works
  • 41. You must understand why you’re doing it though!
  • 42. Think strategically
  • 43.  
  • 44. What are you trying to achieve? What are you asking people to do?
  • 45. Change perceptions? Change behaviour? Improve services?
  • 46. In summary:
  • 47. The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
  • 48. Thank you for listening!