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Community engagement through social networking




Dave Briggs
Community Evangelist
Learning Pool
Or: how we can use
   the internet to make
   scrutiny more
   interesting?

   (It doesn’t need to be
   that confusing.)...
@davebriggs

  dave@learningpool.com

  www.davepress.net




http://www.flickr.com/photos/janetedavis/4407684366/
I was a scrutiny
    officer once!




http://www.flickr.com/photos/ell-r-brown/4622198215/
Five years later, I was
working at Number 10.




http://www.flickr.com/photos/downingstreet/
               3045344571/
I think we can safely
say, then, that this
stuff works.




   http://www.flickr.com/photos/
   89186997@N00/3396410350/
It’s not just a young
person’s game.
But be careful out
there, folks!
So, what is digital
engagement?




http://www.flickr.com/photos/takomabibelot/
               4373062612/
Cognitive surplus,
anyone?




   http://www.flickr.com/photos/
    poptech2006/2969510044/
100 million hours

 200 billion hours




http://www.flickr.com/photos/maddi/2432148351/
£5,500

  £153,516




http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
First up: people are
    already engaging
    online in your area.




http://www.flickr.com/photos/havovubu/3728604649/
Sheffield

Pop: 534,500




http://www.flickr.com/photos/roger/9694345/
Sheffield forum

Total posts: 4,288,013
Ampthill,
Bedfordshire.

Pop: 6,767




http://www.flickr.com/photos/elsie/785181609/
Around Ampthill

Total posts: 38,700
Secondly, you really
   ought to be a part of
   this.




http://www.flickr.com/photos/motoyen/4393846581/
It’s no different than
 any other kind of
 engagement - it’s just
 in a different medium.




http://www.flickr.com/photos/...
Quick

Cheap

Conversational

Mobile

Scalable


   http://www.flickr.com/photos/
   9229859@N02/1052409181/
Third, there’s some
   things you need to
   do to get cracking.




http://www.flickr.com/photos/purpleslog/183842413/
Listen

  Acknowledge

  Create

  Collaborate




http://www.flickr.com/photos/theory/3193684688/
Most importantly: go
 ugly early.

 (Or: release early,
 release often.)




http://www.flickr.com/photos/babasu/410086519/
Fourth, some
   important things to
   remember.




http://www.flickr.com/photos/digitalart/2101765353/
Use existing
   networks, and grow
   your own too.




http://www.flickr.com/photos/phrenologist/3172558/
If you build it, people
won’t necessarily
come.




   http://www.flickr.com/photos/
   9229859@N02/1052409181/
Make policy, but
  keep it light.




http://www.flickr.com/photos/jdickert/2570185865/
You have your
culture, the internet
has its.




http://www.flickr.com/photos/inel/1388664496/
Be bold.

    Be relentlessly
    positive.

    Be human.



http://www.flickr.com/photos/jdegenhardt/4623915594/
All this in action:

letstalkcentral.com
Thanks for listening!

dave@learningpool.com

www.learningpool.com

www.davepress.net

@davebriggs

 http://www.flickr.com/...
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Community engagement through social networking

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Slides used during a workshop at the Centre for Public Scrutiny conference on 1st July 2010.

Published in: Technology, Business

Transcript of "Community engagement through social networking"

  1. 1. Community engagement through social networking Dave Briggs Community Evangelist Learning Pool
  2. 2. Or: how we can use the internet to make scrutiny more interesting? (It doesn’t need to be that confusing.) http://www.flickr.com/photos/mn_francis/388474284/
  3. 3. @davebriggs dave@learningpool.com www.davepress.net http://www.flickr.com/photos/janetedavis/4407684366/
  4. 4. I was a scrutiny officer once! http://www.flickr.com/photos/ell-r-brown/4622198215/
  5. 5. Five years later, I was working at Number 10. http://www.flickr.com/photos/downingstreet/ 3045344571/
  6. 6. I think we can safely say, then, that this stuff works. http://www.flickr.com/photos/ 89186997@N00/3396410350/
  7. 7. It’s not just a young person’s game.
  8. 8. But be careful out there, folks!
  9. 9. So, what is digital engagement? http://www.flickr.com/photos/takomabibelot/ 4373062612/
  10. 10. Cognitive surplus, anyone? http://www.flickr.com/photos/ poptech2006/2969510044/
  11. 11. 100 million hours 200 billion hours http://www.flickr.com/photos/maddi/2432148351/
  12. 12. £5,500 £153,516 http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
  13. 13. First up: people are already engaging online in your area. http://www.flickr.com/photos/havovubu/3728604649/
  14. 14. Sheffield Pop: 534,500 http://www.flickr.com/photos/roger/9694345/
  15. 15. Sheffield forum Total posts: 4,288,013
  16. 16. Ampthill, Bedfordshire. Pop: 6,767 http://www.flickr.com/photos/elsie/785181609/
  17. 17. Around Ampthill Total posts: 38,700
  18. 18. Secondly, you really ought to be a part of this. http://www.flickr.com/photos/motoyen/4393846581/
  19. 19. It’s no different than any other kind of engagement - it’s just in a different medium. http://www.flickr.com/photos/andyi/4745259789/
  20. 20. Quick Cheap Conversational Mobile Scalable http://www.flickr.com/photos/ 9229859@N02/1052409181/
  21. 21. Third, there’s some things you need to do to get cracking. http://www.flickr.com/photos/purpleslog/183842413/
  22. 22. Listen Acknowledge Create Collaborate http://www.flickr.com/photos/theory/3193684688/
  23. 23. Most importantly: go ugly early. (Or: release early, release often.) http://www.flickr.com/photos/babasu/410086519/
  24. 24. Fourth, some important things to remember. http://www.flickr.com/photos/digitalart/2101765353/
  25. 25. Use existing networks, and grow your own too. http://www.flickr.com/photos/phrenologist/3172558/
  26. 26. If you build it, people won’t necessarily come. http://www.flickr.com/photos/ 9229859@N02/1052409181/
  27. 27. Make policy, but keep it light. http://www.flickr.com/photos/jdickert/2570185865/
  28. 28. You have your culture, the internet has its. http://www.flickr.com/photos/inel/1388664496/
  29. 29. Be bold. Be relentlessly positive. Be human. http://www.flickr.com/photos/jdegenhardt/4623915594/
  30. 30. All this in action: letstalkcentral.com
  31. 31. Thanks for listening! dave@learningpool.com www.learningpool.com www.davepress.net @davebriggs http://www.flickr.com/photos/blackbeltjones/ 3365682994/
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