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Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
Social media and real world behavior
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Social media and real world behavior

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Slide deck from "Social Media and Real-World Behavior" - BECC 2012

Slide deck from "Social Media and Real-World Behavior" - BECC 2012

Published in: Technology
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  • Trigger people to sign petitions Make signing extremely simple Trigger people to share petitions Make sharing extremely simple
  • Transcript

    • 1. SOCIAL MEDIA ANDREAL WORLDBEHAVIORDAVE MILLERMATT KRESSEJASON HREHA
    • 2. How do you change behavior?
    • 3. Behavior change is allabout 3 things...
    • 4. FOGGBEHAVIOR MODEL
    • 5. Motivation Ability Trigger
    • 6. What do weneed to fly aROCKET?
    • 7. Shell = AbilityFuel = MotivationMatch = Trigger
    • 8. Shell = AbilityFuel = MotivationMatch = Trigger
    • 9. RunningMotivation + Ability Time
    • 10. 1. Ability +2. Motivation +3. Trigger
    • 11. 1. Ability
    • 12. TimeMoneyEffort
    • 13. 2. Motivation
    • 14. Reinforcement/Punishment
    • 15. 3. Trigger
    • 16. On-site triggersOff-site triggers
    • 17. Off-site triggersEmails etc.
    • 18. On-site triggersCalls-to-Action (CTA)
    • 19. 1
    • 20. 1 2
    • 21. 1 2 3
    • 22. 1 2 3 4
    • 23. 1 2 3 4 5
    • 24. 1 2 3 4 5 6
    • 25. 1 2 3 4 5 6 7
    • 26. 1 2 3 4 5 6 7 8
    • 27. 1 2 3 4 5 6 7 8 9
    • 28. 1 2 3 4 5 6 7 8 9 10
    • 29. 1 2 3 4 5 6 7 11 8 9 10
    • 30. 1 2 3 4 5 6 7 12 etc... 11 8 9 10
    • 31. Motivation Ability
    • 32. Ability Motivation1 6 112 73 84 95 10
    • 33. What areSocial Media’sStrengths?
    • 34. Motivation
    • 35. Trigger?
    • 36. Trigger?
    • 37. Ability?
    • 38. Can socialmedia turn offthe light switchfor you?
    • 39. Ability?
    • 40. Slide withchico bag
    • 41. SOCIAL MEDIA IS A MEGAPHONE FOR YOUR MESSAGE
    • 42. http://thetecnica.com/wp-content/uploads/2012/02/facebook-2012-infographic.jpg
    • 43. http://cdn.trendhunterstatic.com/thumbs/twitter-2012-infographic.jpeg

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