Social media and real world behavior

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Slide deck from "Social Media and Real-World Behavior" - BECC 2012

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  • Trigger people to sign petitions Make signing extremely simple Trigger people to share petitions Make sharing extremely simple
  • Social media and real world behavior

    1. 1. SOCIAL MEDIA ANDREAL WORLDBEHAVIORDAVE MILLERMATT KRESSEJASON HREHA
    2. 2. How do you change behavior?
    3. 3. Behavior change is allabout 3 things...
    4. 4. FOGGBEHAVIOR MODEL
    5. 5. Motivation Ability Trigger
    6. 6. What do weneed to fly aROCKET?
    7. 7. Shell = AbilityFuel = MotivationMatch = Trigger
    8. 8. Shell = AbilityFuel = MotivationMatch = Trigger
    9. 9. RunningMotivation + Ability Time
    10. 10. 1. Ability +2. Motivation +3. Trigger
    11. 11. 1. Ability
    12. 12. TimeMoneyEffort
    13. 13. 2. Motivation
    14. 14. Reinforcement/Punishment
    15. 15. 3. Trigger
    16. 16. On-site triggersOff-site triggers
    17. 17. Off-site triggersEmails etc.
    18. 18. On-site triggersCalls-to-Action (CTA)
    19. 19. 1
    20. 20. 1 2
    21. 21. 1 2 3
    22. 22. 1 2 3 4
    23. 23. 1 2 3 4 5
    24. 24. 1 2 3 4 5 6
    25. 25. 1 2 3 4 5 6 7
    26. 26. 1 2 3 4 5 6 7 8
    27. 27. 1 2 3 4 5 6 7 8 9
    28. 28. 1 2 3 4 5 6 7 8 9 10
    29. 29. 1 2 3 4 5 6 7 11 8 9 10
    30. 30. 1 2 3 4 5 6 7 12 etc... 11 8 9 10
    31. 31. Motivation Ability
    32. 32. Ability Motivation1 6 112 73 84 95 10
    33. 33. What areSocial Media’sStrengths?
    34. 34. Motivation
    35. 35. Trigger?
    36. 36. Trigger?
    37. 37. Ability?
    38. 38. Can socialmedia turn offthe light switchfor you?
    39. 39. Ability?
    40. 40. Slide withchico bag
    41. 41. SOCIAL MEDIA IS A MEGAPHONE FOR YOUR MESSAGE
    42. 42. http://thetecnica.com/wp-content/uploads/2012/02/facebook-2012-infographic.jpg
    43. 43. http://cdn.trendhunterstatic.com/thumbs/twitter-2012-infographic.jpeg

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