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Social Media  Puts the "Human" in Human Resources
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Social Media Puts the "Human" in Human Resources


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Business' human resources departments are typically slow to adapt social business practices into their recruitment and hiring processes. …

Business' human resources departments are typically slow to adapt social business practices into their recruitment and hiring processes.

Hopefully this short presentation will encourage some businesses to take this "calculated" leap of faith!!

Published in: Technology, Business

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  • 1. Social Media in Human Resources
    By David Martin
    @davebillmarty on Twitter
  • 2. Traditional HR Recruitment Statistics
    59 days = avg. time to fill & start position
    18-20% of salary = avg. cost to hire employee
    20-30% of salary = avg. fees for executive recruitment services
    $1,600 = avg. advertising costs per position filled
    $17.5 billion = $ spent in U.S. last yr for recruitment services
  • 3. Who would you rather deal with ?
  • 4. NOT
    or logos!!
    People want to interact with humans. . .
  • 5. Recruit Top Talent
    3 out of 4 Americans use social technology
    Social Networking is the 4th most popular online activity
    • 2/3 of internet population visits social networks
    • 6. 5 hrs a wk = avg. time job seekers use social media
  • 40 million+ users
    Average age 31
    51% of users make more than $51k
    55% College/Grad educated
    47% Male / 53% Female
    Balance conversational and promotional tweets
    Taylor conversations to recruits
    Link to Career page
    Advertise positions using “#”
  • 7.
  • 8. 300 million + users
    Average age 27
    58% of users make more
    than $60k
    43% College/Grad educated
    46% Male / 54% Female
    Create fan page to interact
    Great for SEO
    Promote events
  • 9. 54% Male / 46% Female
    Use LinkedIn apps for branding
    Link to website/career page
    Compelling Co. profile
    • 5o million+ users
    • 10. Average age 40
    • 11. 68% of users make >$60k
    • 12. 80% College/Grad educated
  • Social Media’s Relevance in Recruitment
    Percentage of corporate marketing departments using social media
    Percentage of companies using social media for background checks
    Percentage of companies using social media to recruit talent
    Association of National Advertisers Study, 2009; Jobvite Survey, 2009
  • 13. Most Businesses Slow to Change
    Less than 1 in 3 businesses have a social media policy
    Less than 1 in 10 businesses have conducted social media training
  • 14. Reasons Companies AREN’T Using Social Media:
    51% of companies fear lower employee productivity
    49% of companies fear a damaged reputation
    80% of executives view social media as a liability
    18% of executives link results of social media campaigns to an increase in revenues
  • 15. Reasons Companies AREUsing Social Media:
    Cost-effective marketing and hiring channel
    Improved customer service
    Better internal and external communications
    Transparent brand image
    Increases sales
    Helps train and retain talent
    Leverages talent by “showing off” your employees
  • 16. Social Media
    First define your companies social media goals:
    Increase goals
    Improve customers service
    Decrease staffing and training costs
    Next define the threats:
    Security breach
    • Intellectual property
    • 17. Reputation damage
    Create a smart use policy and engage your employees
  • 18. How Should a Biz Respond to Social Media?
    Don’t hide.
    Embrace it,
    Engage it
    Don’t ignore it.
    Don’t ban it.
    Human resources professionals understand that social media isn’t going away…The challenge is integrating an effective strategy at every level of the organization