How to build an email opt-in list...


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How to build an email opt-in list...

  1. 1. ==== ====For Great List Building Tips Check This Out: ====Here are 22 simple but highly effective methods to build anemail opt-in list easily…List RentingOne of the quickest ways to build an opt-in list is to rent a list from a company.These lists are normally targeted and you can request what demographics you are looking for.The company can then provide you with such a list that you can then market to and try to get themto opt in to your personal list. These opt-in prospects will now become your list members.There are many companies that sell leads but you’ll have to exercise caution here. Youshould never buy harvested email addresses that usually come in the millions on CDs for $9.95.Emailing to such list can get you trouble fast.There are other companies that claim that all their leads are opt-in leads but how they opted in willstill determine the quality of the leads. Marketing Sherpa, an online marketing research firm,reported that “fewer than 10% of lists on the rental market today may be safe. The rest aregathered using questionable tactics.”A general rule of thumb is that you should only buy leads that come with the signup IP addressesand full names The IP address can usually be used as verification evidence that the personactually signed up to receive emails from you. If the lead company cannot provide the IPaddresses this is a good sign that your leads are of low quality and of questionable origins. Havingthe IP addresses will provide a safer haven from spam complaints.The ideal is to generate your own leads but many marketers, including myself, have used thismethod to build very responsive lists.Here is a sample list of email list rental companies:http://www.BlanketMail.comhttp://www.briefme.com
  2. 2. http://www.HTMail.comhttp://www.opt-influence.comhttp://www.PostMasterDirect.comhttp://www.targetmails.comhttp://www.yesmail.comhttp://www.xactmail.comCo-RegistrationAs the name implies co-registration companies can place your registration form next to the formsfor similar products and charge you a per subscriber fee.For example, if you run a pet related website, your newsletter subscription box would be presentedas an additional resource on the ‘thank you’ page of the subscription form for anotherpet related product. You often see this practice when signing up for a newsletter subscription andyou will have other suggested newsletters that you may also be interested in.Here is a list of co-registration companies with some comments on their services:[]Joint Venture List BuildingDo joint ventures with newsletter owners in your niche and include a signup form on the web pagethat contains your offer. You can even collect the email address before the offer is shown.You may have to do some research to find these newsletter owners but you can use a resourcesuch as:http://www.ezine-dir.com From Any PageThe more often your sign-up forms appear, the greater the probability that you will get subscribers.This may be in the form of a popup box or on every web page itself. You must realize thateveryone who comes to your website will not necessarily come through your home page. Adifferent web page may show up in a search engine results so it’s not every time thatsomeone would arrive by your main page.Thank You Page
  3. 3. Trade real estate on your ‘thank you’ page for your subscription form with other listbuilders in a complimentary field.For example, if you are running an Ezine on health, then you may place a short text ad for anEzine on natural cures in exchange for the health Ezine owner placing an ad for your newsletteron his/her ‘thank you’ page.This is a simple win-win proposal that works to the benefit of both Ezine owners.One of the most effective system using this concept is the free service known as Thank You Ads.Bonus Lead-InOffer a ‘demo version’ of a program you are selling or free chapters to an ebook inexchange for their email address.In this way you have a second chance of making the sale along with building your list. This is alsoan easy excuse to collect the email addresses of your website visitors when you don’t havea newsletter of free report to give away.Simple Signature FilesAdd an opt-in message in the signature file of your emails – this works.In this way with each email you send out you give the prospect a chance to sign up to your list.The use of signature file in emails is how the major free email service providers were able to buildtheir list so fast.Here’s an overused but classic example which illustrates the method perfectly:Just think about how many subscribers used the Hotmail service because they signed up form thead attached at the bottom of every email sent out by Hotmail?Referral ScriptUse a “Tell-A-Friend” script on your website that will allow your visitors to recommendyour website by filling in the form on your site.This can work effectively at the bottom articles where you place the “Tell-AFriend”form to encourage readers to share the article with a friend.One of my examples of this can be found at:“How To Create Million Dollar Product Ideas From Scratch!”
  4. 4. There are several “Tell-a-friend” scripts available online that you may find by usingthe search engine with that term.Here is a free one: MarketingWrite articles regularly and submit them through article submission services to be picked up bynewsletter publishers.You can include an opt-in message in the resource box. When people read your articles you areconsidered as an expert on the subject. Those readers who require more information on thesubject will sign up for your list.Instead of going from website to website to submit articles you may use a paid service such asavailable at http://www.submityourarticle.comI use “Submit My Article” as the main method to get my articles published to hundredsof thousands of readers. With the resource boxes all listing my site,you can imagine the amount of targeted traffic and sign-ups I get every day for free. It’s agreat service that cuts down your time and effort.If you need help in creating articles quickly and easily, here’s a short 17 pagereport called "Lifetime Traffic" I created recently. It literally walks you through the entire process ofarticle writing AND marketing: List BuildingIf you sell a product or service you can include an opt-in box on your ‘download page’or ‘check out’ page for your list.Be sure that the customer is aware that they are signing up for it at this time.Refrain from using “pre-checked boxes to comply with present laws.Ecourse MarketingOffer a short course by email. It’s interesting too that some marketers have been able tooffer paid courses just by emailing the lessons.It should not be difficult to offer a free course by email on the condition that you are providingvaluable content.
  5. 5. One way in which you can build this course is to write an ebook and then offer each chapter asone lesson in that course.In this way there is a higher perceived value by calling it a “course” rather than anebook and because of how the information is delivered in stages the anticipation makes it moreattractive.Viral List BuildingInclude your list’s opt-in information in all of your reports and information products.This gives every reader an immediate opportunity to sign up to your list and helps to brand yourname with your newsletter. Especially if your ebook is a viral product then as the ebook spreadsthen so will your list increase in subscribers.Web Site AnnouncementEven if you do not offer a newsletter, you can offer website update announcements to those whosign up for them.This gives you a legitimate reason to collect the contact information and send them related offersfrom time to time.Pass-It-Along RecommendationPlace a note at the end of your newsletter (if you create one) encouraging your readers to pass onthe newsletter to their friends who they think will benefit from the information.Just this suggestion makes it more likely that they will because you suggested it and they respectyou.Pay-Per-Click CaptureInclude an opt-in form on the landing pages of your pay-per-click campaigns to collect the emailsof your visitors.Keep in mind that you are paying to have these visitors to your website and should capture theirinformation whenever possible.Press Release Opt-InInclude your opt-in information in press releases about your product or service.Here is another point of contact where you may obtain new subscribers from those who read thearticle and have interest in your product.Here is website that offers free press release services:
  6. 6. You can discover more about getting thousands of dollars worth of free press release traffic bydownloading the special report “Press Release Magic” (click on link to download).Offline CaptureEven though you are building an online list you cannot ignore offline marketing. You can use listbrokers for direct marketers and snail-mail these lists with an offer redeemable at your website.You can also hand out fliers, business cards and use a vehicle logo to advertise your business.Even Google is now getting into the local market idea. So don’t neglect the traditional waysof list building.Phone ContactsAsk your telephone contact and queries for their email addresses and their permission to emailthem from time to time.Most likely if they are willing to spend time on the phone with you they will also read your emails.Safelist MarketingRun a safelist and send your promotional emails to the contact email addresses.Most safelist are not very responsive at the list email address because of the deluge of emailsreceived there. But as the business owner you can send emails to the less crowded contactaddress.The real profits are not found in being a user, but an owner of a safelist.Start A ForumRun a forum addressing a niche topic.Those who sign up to use the forum will normally give you permission to contact them withimportant updates. As the forum becomes more popular so will your list grow almost effortlessly.Service DeliveryProvide a free but valuable service and require password entry to the web page with theinformation. This will build the perceived value of the information and you will add subscribers toyour list this way.Viral ServicesRun a free viral service such as a start page program or list builder.New subscribers must build their downline in order to earn credits. All of these subscribers now
  7. 7. become your subscribers that you can send promotions to This is one of the best hands-offmethods to building a list. If it’s not abused, this method can be very effective at buildingyour list.A number of smart marketers have in recent times demonstrated the effectiveness of this method -all by creating free viral list builders.They build their own list to the mammoth proportions while helping others too.It’s a great example of leverage through other people’s efforts. One of the best isMike Filsaime’s List Dot Com that you must try.I’ve just provided you 22 ways to build your opt-in list above, as it’s obvious that youremail list will be the lifeblood of your email marketing…Mike Tugend is the owner of [] A web site dedicated tobuilding wealth using the laws of the quantum universe.Article Source: ====For Great List Building Tips Check This Out: ====