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Social Networking for Business - TIE 09-24-09
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Social Networking for Business - TIE 09-24-09

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Social Networking for Business - TIE 09-24-09 Social Networking for Business - TIE 09-24-09 Presentation Transcript

  • Social Networking (for business) September 24, 2009 Dave Meyer President, BizzyWeb LLC
  • Are social networks a fad?
    • March 9, 2009 Nielsen ratings:
      • Social networks & Blogs now surpass email in popularity
      • Fastest growing segment: 35-49 year olds (+11.3 million in 2008)
    http://www.phdcomics.com/comics/archive/phd062307s.gif
  • The Social Media Landscape
  • 4 reasons to use social media
    • Your customers/clients are using it
      • Be where they spend their time
      • Listen to what they say
      • Serve them better/faster! (@comcastcares)
    • Your competition/critics are using it
      • Know your customers better than they do
      • Respond quickly and appropriately
      • Be transparent and honest
    • The “experts” are using it
      • Find the most vocal, trusted in your field,
      • BECOME the expert!
    • Boost Search Engine results
      • More buzz=more links, more links=higher rank
  • Listen first!
    • Social media = “the greatest research tool ever created”
    • The most honest, unfiltered and immediate feedback you’ll ever get
    • Get to know your audience first
    • Answer questions, weigh in
    • search.twitter.com, Google Alerts, advanced search on LinkedIn
  • Get going
    • Get signed up and fill out your profiles
      • Be thorough, but keep it “business casual”
      • Be yourself, but represent your brand
    • Treat it like “real world” networking
      • Listen first
      • Add value
      • Less sell sell sell, more help help help
    • Make some friends
      • Use the tools provided
      • Check out handy resources
    • Have fun!
  • LinkedIn
    • 43 million users
    • Free to join
    • The leader in recruiting, job hunting and corporate use
  • Why use LinkedIn?
    • Connecting
      • Stay connected to former and current colleagues and other associates
    • Job Hunting
      • Display your resume and profile to potential clients or employers
    • Branding
      • Showcase your skills and build your reputation through groups, answers and status updates
  • Developing your Profile
    • Upload a good photo
    • Complete your entire profile, including previous jobs
    • Use keywords liberally in your profile
      • If you’ve done it or you want to do it, include it
    • Public profile: Decide who can see your information
      • Minimum: Your work info, photo and skills
    • Keep it updated!
  • Building your connections list
    • Use the available importing tools
    • Invite anyone you meet in a business setting
    • Include a personal note - always
    • Browse your connections’ connections
      • Find people you missed or forgot
      • Ask for introductions if necessary
  • Advanced Search
    • Go to search
    • Click Advanced
    • Set your parameters
    • Repeat searches by using Saved Searches
      • Free version: 3 saved searches
  • Using Groups
    • Join groups and participate
    • Only join helpful groups, where you can have an impact
    • Events, discussions, etc. are available
    • Answer questions, provide value
    • Add people you meet to your connections
  • Facebook
    • 250 million active users
    • Average user has 120 friends
    • Fastest growing group: 35+
    • 29% of users earn $100K/yr+
  • Facebook
    • Sign up!
    • Set up your “vanity URL” or username (facebook.com/david.meyer – in settings)
  • Facebook
    • Where to look
  • Groups vs. Pages
    • Both can have a wall, discussions, etc.
    • Groups: “Members”
      • Only visible to Facebook members
      • No extra apps
      • Easier to setup and maintain than pages
      • Limited to 5,000
    • Pages: “Fans”
      • Visible outside Facebook
      • Can add apps
      • Visitor Stats available
  • Twitter
    • “ Microblogging”
    • 140 characters or less
    • 3-7 million active accounts
    • 50% of users follow more than 10 people
    • 35-49: largest age group
    • 1 billion+ tweets
  • The Twitterverse
  • Get signed up
    • Profile basics
      • Pick a short, memorable username
      • Include a picture
    • Fill out your profile
      • You only get 160 characters: make it count
      • What you do, your interests, etc.
      • Link to your other info: website, LinkedIn, etc. (one link)
      • Keep it “business casual”
  • Join the conversation: RT, @ and D often
    • How Twitter Works:
      • @ = public message to someone “@dave1meyer”
      • D = direct, private message “D dave1meyer”
      • RT = ReTweet (share a tweet with your followers)
      • Hashtags = trend tracking “#FF”
      • URL Shortners
        • Bit.ly, budurl.com, ls.gd, tinyurl.com
  • Blogs
    • 77% of active Internet users read blogs
    • 133 million blogs indexed by Technorati since 2002
    • In business:
      • A tool to communicate quickly and easily
      • Share marketing, knowledge or brand information
      • Proactive information sharing
  • What exactly is a blog?
    • Blog = short for “web log”
    • Often personal in nature
    • Regular entries featuring
      • Commentary
      • Links to relevant content
      • Images, audio, video, etc.
    • In business:
      • A tool to communicate quickly and easily
      • Share marketing, knowledge or brand information
      • Proactive information sharing
  • Blogging is a competitive advantage
    • Easy, quick, affordable
    • More traffic/return visitors
    • Create trust
    • Become “the expert”
    • 65% of active online users report reading a blog at least once/week
    • Boost Search Engine results
      • B etter L istings O n G oogle
      • More content = more links
      • More links = higher rank
    • Interactive features = more value
  • How to get started
    • Listen, explore what others are doing
    • Form a strategy
      • Think about measurement, but focus on outcomes
      • What do you want to accomplish?
    • Find a suitable tool (recommended: WordPress.org)
    • Get your own domain name (or use existing)
    • Commit to a schedule
    • Do it!
  • Use social media to add buzz
    • LinkedIn
      • Publish your updates via LinkedIn apps
      • Add your site to your profile
      • Add to discussions in groups
    • Facebook
      • Link to your articles in your profile updates
      • Add to discussions in groups
    • Twitter
      • Cross-post articles to your timeline
      • Add value or ask questions
  • How to get started
    • Listen, explore what others are doing
      • Social media = “the greatest research tool ever created”
      • The most honest, unfiltered and immediate feedback you’ll ever get – and from a massive audience
      • Always search, listen, and know your audience first
    • Form a strategy
      • Think about measurement, but focus on outcomes
      • What do you want to accomplish?
      • Be yourself
      • Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others
    • Commit to a schedule
    • Do it!
  • Effective B2B strategies
    • Different tactics: Less marketing, more brand
      • Build a reputation
      • Solve problems
      • Thought leadership
    • Competitive intelligence
      • Find hot topics, trends, and what customers are saying
    • Cut through “marketing speak”
      • Interactions speak louder than press releases
      • Tap into customer evangelism – give delighted customers a platform
  • How to Measure
    • Twitter : Instant-feedback and brand management. Know who’s talking about you
    • Google Alerts : Quick, easy alerts on your brand, competitors and you
    • Technorati : Find the key experts that have something to say in your field or industry
    • RSS : Keep track of your best sources
  • How do you CONTROL it?
    • Set up a sensible policy
    • Train users on effective use
      • Brand champions, blog spokespeople, social media mavens
    • Don’t be afraid to tell your story
      • Don’t silence critics, resolve issues
      • “ Corporate spin” doesn’t work
      • 4 steps to handle negative feedback: 1) reply quickly, 2) be respectful, 3) be thankful, 4) invite more feedback
      • - Jay Sheperd, “Gruntled Employees” blog
  • A final word:
    • Stick to your plan, and know when to say when!
  • Thank you!
    • Email: [email_address]
    • Phone: 763-432-0043
    • Web: bizzyweb.com
    • twitter:
    • http://twitter.com/dave1meyer
    • http://www.facebook.com/david.meyer
    • http://www.linkedin.com/in/dave1meyer
    • http://www.bizzyweb.com/communications/social-media/