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Social Media (for the real world)

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A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North …

A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009

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  • 1. Social Media (for the real world) Dave Meyer President, BizzyWeb LLC
  • 2. Are social networks a fad?
    • March 9, 2009 Nielsen ratings:
      • Social networks & Blogs now surpass email in popularity
      • Fastest growing segment: 35-49 year olds (+11.3 million in 2008)
    http://www.phdcomics.com/comics/archive/phd062307s.gif
  • 3. 4 reasons to use social media
    • Your competition is doing it
      • From Comcast to Coffee shops
      • Know your customers better than they do
    • Your customers are using it
      • Be where they spend their time
      • Listen to what they say
    • Your critics are doing it
      • Respond quickly and appropriately
      • Be transparent and honest
    • Your vendors and partners are using it
      • Personalized customer service (@comcastcares)
    • Boost Search Engine results
      • More buzz=more links, more links=higher rank
  • 4. First, some best practices
    • Get signed up!
      • 5 minutes, tops
    • Fill out your profile
      • Be thorough, but keep it “business casual”
    • Treat it like “real world” networking
      • Listen first
      • Add value
      • Don’t just “sell sell sell”
    • Make some friends
      • Use the tools provided
      • Check out handy resources
    • Have fun!
  • 5. LinkedIn
    • Sign up!
  • 6. LinkedIn
    • 36 million users
    • Free to join
    • Premium version (more tools)
    • “ Facebook for job hunters”
    • ProTip: participate in groups to add value
    • Great spot to find talent
  • 7. Facebook
    • Sign up!
  • 8. Facebook
    • 175 million active users
    • Free to join
    • ProTips:
      • Use groups
      • Create a company page
      • Publicize events, promotions, etc.
      • Have a plan!
    • Trends younger
      • Older users are catching up fast
  • 9. Twitter
    • Sign up!
  • 10. Twitter
    • 8 million users (33% per month)
    • 1 billion tweets
    • 140 char. or less
    • ProTips:
      • search.twitter.com
      • Follow early and often
      • Use tools like TweetDeck, Twellow and Mr Tweet
    • Contribute to the conversation
  • 11. Keep it professional! http://www.geekculture.com/joyoftech/joyimages/1041.gif
  • 12. Thank you
    • Email: [email_address]
    • Phone: 763-432-0043
    • Web: bizzyweb.com
    • Or, let’s get social:
    • twitter:
    • http://twitter.com/dave1meyer
    • http://www.facebook.com/home.php#/profile.php?id=664204106
    • http://www.linkedin.com/in/dave1meyer
  • 13. Slide credits
    • http://www.slideshare.net/dtunkelang/what-you-need-to-know-about-social-media-presentation
    • http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation
    • Others at http://www.bizzyweb.com/2009/03/12/notes-and-details-from-todays-social-media-for-the-real-world-talk/

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