Social Media (for the real world)

Social Media (for the real world) Dave Meyer President, BizzyWeb LLC

Are social networks a fad?
March 9, 2009 Nielsen ratings:
Social networks & Blogs now surpass email in popularity
Fastest growing segment: 35-49 year olds (+11.3 million in 2008)
http://www.phdcomics.com/comics/archive/phd062307s.gif

4 reasons to use social media
Your competition is doing it
From Comcast to Coffee shops
Know your customers better than they do
Your customers are using it
Be where they spend their time
Listen to what they say
Your critics are doing it
Respond quickly and appropriately
Be transparent and honest
Your vendors and partners are using it
Personalized customer service (@comcastcares)
Boost Search Engine results
More buzz=more links, more links=higher rank

First, some best practices
Get signed up!
5 minutes, tops
Fill out your profile
Be thorough, but keep it “business casual”
Treat it like “real world” networking
Listen first
Add value
Don’t just “sell sell sell”
Make some friends
Use the tools provided
Check out handy resources
Have fun!

LinkedIn
Sign up!

LinkedIn
36 million users
Free to join
Premium version (more tools)
“ Facebook for job hunters”
ProTip: participate in groups to add value
Great spot to find talent

Facebook
Sign up!

Facebook
175 million active users
Free to join
ProTips:
Use groups
Create a company page
Publicize events, promotions, etc.
Have a plan!
Trends younger
Older users are catching up fast

Twitter
Sign up!

Twitter
8 million users (33% per month)
1 billion tweets
140 char. or less
ProTips:
search.twitter.com
Follow early and often
Use tools like TweetDeck, Twellow and Mr Tweet
Contribute to the conversation

Keep it professional! http://www.geekculture.com/joyoftech/joyimages/1041.gif

Thank you
Email: [email_address]
Phone: 763-432-0043
Web: bizzyweb.com
Or, let’s get social:
twitter:
http://twitter.com/dave1meyer
http://www.facebook.com/home.php#/profile.php?id=664204106
http://www.linkedin.com/in/dave1meyer

Slide credits
http://www.slideshare.net/dtunkelang/what-you-need-to-know-about-social-media-presentation
http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation
Others at http://www.bizzyweb.com/2009/03/12/notes-and-details-from-todays-social-media-for-the-real-world-talk/

Social Media (for the real world)

by Dave Meyer on Mar 12, 2009

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Social Media (for the real world) — Presentation Transcript