Buzz Builders Presents Facebook Timeline Updates and Business Tips

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Buzz Builders Presents Facebook Timeline Updates and Business Tips

  1. 1. FacebookDave MeyerPresident, BizzyWeb LLC
  2. 2. Agenda• About Us• Facebook – New Look & Feel – Advanced tactics• Q&A/Tech Support 2
  3. 3. What We DoWeb Design and Social Media IntegrationSEO, Content Marketing, Pay Per Click Ads, Hosting 3
  4. 4. Social Media 4
  5. 5. 5
  6. 6. NEW Timeline View• Fewer distractions• Inspired by mobile• Feeds for friends, music & photos• New Pages feed• Larger images• Banner across the top• Integration with – Foursquare – Pinterest – Instagram 6
  7. 7. Facebook Company Page – Need a profile first – Create page – Invite/suggest to friends – Set a custom landing page – Share news and updates with fans 7
  8. 8. Get a Facebook Page• Set it up – facebook.com/pages• Grab the correct type• Become your first “fan” and promote to friends• Market to others – Get a Badge – Add a “Like Box”• When you hit 30 fans, get a username – facebook.com/username 8
  9. 9. Timeline Setup• Go to your page• Add the necessary elements – Cover Photo • 851 x 315 – Profile • 180 x 180 – Tab images • 111 x 74• New design coming soon https://www.facebook.com/TimelineDimensions 9
  10. 10. Timeline setup continued• Choose apps/tabs to highlight – You get four on the top – You can switch them around when you have more than four• Review Timeline – Star to feature (makes a post wider) – Click the Pencil to pin a post to the top – Delete or hide posts if necessary – Add items to the timeline: • When opened • Significant events/etc. 10
  11. 11. Admin Panel• Keep track of activity right from your page• You can hide or show the admin panel at any time• New: Build Audience/Help tabs/Notifications• Messages allow you to interact privately with fans 11
  12. 12. Facebook Ads• Easy to setup and manage• Average Cost Per Click (CPC): $2.50• Average cost per thousand impressions (CPM): $1.07• Great way to research your markets• You can be INCREDIBLY narrow in your targets. 12
  13. 13. Building Traffic and Likes• Suggest to Friends• Create quality content• Use social plugins• Send an update• Hold an event 13
  14. 14. Facebook Business Tactics• Search/Listen – Find examples, topics, targets• Follow/Like – Customers, prospects, referral partners – Industry leaders, experts• Create – Content for your customers• Engage – Answer (and ask) questions – Thank your fans• Convert – Send them to your site/give them something to do 14
  15. 15. Demo Time 15
  16. 16. Wrapping Up 16
  17. 17. Measure, Rinse, Repeat• Know WHAT you’re doing – Everything should link to your central hub• Track HOW you’re doing – Are you moving the needle? – Activity does not equal results• Remind people where they can find you• Let your clients connect where they spend their time 17
  18. 18. How BizzyWeb Can Help• Optimized websites for social content• Social Media• Content creation and monitoring• SEO/SEM• Web hosting• Speaking/consulting on strategy 18
  19. 19. Join Us Every Wednesday!• Buzz Builders Webinars are FREE every Weds from noon to 1 p.m.• Go to BizzyWeb.com/BB to register and watch• Each week’s event is posted to YouTube• Ask questions, receive free tech support and learn about what’s new! 19
  20. 20. Request a Buzz Report! BizzyWeb.com/Buzz 20

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