Kodak Publishing Workflow


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  • Kodak Publishing Workflow

    1. 1. The Power of Connected Workflows Speaker name Speaker title Date
    2. 2. Topics <ul><li>Business imperatives in the digital age </li></ul><ul><li>New opportunities with advanced technologies </li></ul><ul><li>What it takes for a digital workflow to succeed </li></ul><ul><li>Keeping it simple, with solutions for creative production from Kodak </li></ul>
    3. 3. The Old Workflow Press CTP Digital Proof Create File Export File Preview Creation Production
    4. 4. The New Digital Workflow Press CTP Digital Proof Less redundancy Fewer errors Collaborate Create File Export File Preview Creation Production
    5. 5. Why Change? You are busier than ever, deadlines are shorter and budgets are tighter. You need quality results, shorter turnarounds, and ways to improve use of available resources on each project. Working efficiently is essential to maintaining print’s valuable role within the marketing mix.
    6. 6. Business Imperatives - Agencies <ul><li>Create a more efficient workflow, for any type of output, anywhere in the world </li></ul><ul><ul><li>Reduce time to market </li></ul></ul><ul><ul><li>Reduce costs </li></ul></ul><ul><ul><li>Improve color and process control across media </li></ul></ul><ul><ul><li>Work across geographic boundaries </li></ul></ul>
    7. 7. <ul><li>Streamline production and offer more flexibility to advertisers to keep print competitive with other advertising media </li></ul><ul><ul><li>Reduce costs </li></ul></ul><ul><ul><li>Work more efficiently </li></ul></ul><ul><ul><li>Automate processes </li></ul></ul><ul><ul><li>Improve color and process control </li></ul></ul>Business Imperatives - Publishers
    8. 8. Business Imperatives – Catalog/Retail <ul><li>Create a more efficient workflow to manage multi-channel promotions </li></ul><ul><ul><li>Work more efficiently from content creation through production </li></ul></ul><ul><ul><li>Maximize use of digital assets </li></ul></ul><ul><ul><li>Improve color and process control </li></ul></ul><ul><ul><li>Reduce costs </li></ul></ul>
    9. 9. New Opportunities with Advanced Technology
    10. 10. Asset Management as the Hub of Production Collaboration & Mark-up Soft and hard copy proofing File conversions Project tracking & reporting File transfer Routing & Approval Automated management of submitted files Graphic Delivery System Integrated asset management Improves control, consistency, transparency
    11. 11. Integration of Virtual Proofing from End to End <ul><li>Accurate, consistent display of CMYK color </li></ul><ul><ul><li>Monitor to monitor </li></ul></ul><ul><ul><li>Monitor to hard copy </li></ul></ul><ul><ul><li>Monitor location to location </li></ul></ul><ul><li>Can be used at any stage </li></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Design / Layout </li></ul></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Press-side </li></ul></ul><ul><li>Connects creative to the back end of the process </li></ul><ul><li>Enables a proofless workflow, global execution </li></ul>Collaboration Routing Approvals
    12. 12. Automated Color Management Increases Consistency <ul><li>Intelligent devices & software control color seamlessly, transparently and automatically </li></ul><ul><li>Automated file conversions maintain color integrity </li></ul><ul><li>Certified Processes confirm accuracy and consistency </li></ul>
    13. 13. Blended Offset / Digital Production – New Opportunities SOLICITATION Integrated direct mail and transactional print campaign Client Service provider FLYER Offset with inkjet personalization Increase automation Maintain color consistency & accuracy Manage & share data Continuous inkjet, variable data printing WELCOME LETTER EP, variable data printing W O R K F L O W TRANSACTION
    14. 14. New Ways to Reach Customers <ul><li>The merging of IT and print offers an unprecedented 1:1 opportunity </li></ul>
    15. 15. Web 2 Print Maintain brand consistency Customize with local information Improve print ROI <ul><li>Create hassle-free custom documents </li></ul><ul><li>Customized documents that maintain branding </li></ul><ul><li>Order any quantity </li></ul><ul><li>Improve ROI on print </li></ul>
    16. 16. What It Takes for a Digital Workflow to Succeed
    17. 17. Consistent Color <ul><li>Across devices </li></ul><ul><li>At all stages of the workflow </li></ul>Early stage In production At the press
    18. 18. PDF-Based Workflow for Predictable, Reliable Results 0 10 20 30 40 50 60 70 80 90 100 PDF QuarkXPress MS Office PostScript Illustrator InDesign TIFF/IT Pagemaker Freehand CorelDraw Other Q. What 3 file types do you currently receive for print output most often? Seybold Seminars San Francisco PDF Usage Survey May 2003 Application files
    19. 19. Why PDF? <ul><li>Most jobs have problems </li></ul><ul><ul><li>Missing images, fonts, etc. </li></ul></ul><ul><li>30% to 60% of first proofs require corrections </li></ul>Fail 57% Succeed 43% *Source: GATF
    20. 20. The Strengths of PDF All-in-one file Public format Low cost of ownership Compact Multi-purpose Cross-platform Structured Ease of use
    21. 21. Seamless Connectivity across the Workflow <ul><li>Communication, collaboration and integration with print providers means tasks are performed once, reducing costs, time and the potential for errors </li></ul><ul><ul><li>Files built with correct specs </li></ul></ul><ul><ul><li>Same RIPs used throughout </li></ul></ul><ul><ul><li>Proofs made using correct profiles </li></ul></ul>Press CTP Digital Proof Collaborate Create File Export File Preview Creation Production
    22. 22. Web-Based Collaboration Tools Enable all stakeholders to review material simultaneously, in real time <ul><li>Takes time out of the process </li></ul><ul><li>Improves communication between clients, production and prepress </li></ul><ul><li>Provides digital “paper trail,” cataloging annotations and tracking job history </li></ul>
    23. 23. Robust Digital Asset Management <ul><li>Makes production more efficient by: </li></ul><ul><li>Eliminating unproductive time spent looking for the “right” content </li></ul><ul><li>Organizing and managing all assets </li></ul><ul><li>Enabling fast access </li></ul><ul><li>Reducing duplication of effort (multiple scans / retouches of same content) </li></ul><ul><li>Leveraging unused content </li></ul>Editorial content Job specs Images Art, illustrations
    24. 24. Work-in-Progress Management <ul><li>Automates complexities of managing projects in production </li></ul><ul><li>Routing projects </li></ul><ul><li>Managing approvals </li></ul><ul><li>Up-to-the-minute reporting on schedule, costs </li></ul>
    25. 25. Integration with Business Systems <ul><li>Tracking and reporting capabilities </li></ul><ul><li>Production times </li></ul><ul><li>Annotations online </li></ul><ul><li>Downloads & uploads </li></ul><ul><li>Approval status </li></ul><ul><li>User access information </li></ul>
    26. 26. A Strong Infrastructure Workflow Collaboration / Proofing Content Creation Digital Asset Management Enterprise Management / Accounting Data Storage / Management
    27. 27. Keeping It Simple Solutions for Creative Production from Kodak
    28. 28. The Creative Segment: A Key Area of Strategic Focus
    29. 29. An Integrated Proofing and Workflow Solution Image capture Creative content collaboration PDF creation tools Digital asset management Project management Hard copy proofing Data storage Virtual proofing Workflow Color management
    30. 30. High Resolution, Highly Productive Image Capture Kodak EverSmart and iQSmart scanners Leaf digital camera backs <ul><li>Advanced scanning technology delivers top quality scans </li></ul><ul><li>Highly automated </li></ul><ul><li>Capture 6-33 megapixel images </li></ul>
    31. 31. Organize and Manage Digital Assets <ul><li>Provides fast access to digital photos, illustrations, text and job specs </li></ul><ul><li>Integrates with production software to swap FPO images for high-res files </li></ul>Kodak EyeMedia software
    32. 32. Improve Communication During Content Creation <ul><li>Reduces turnaround time through web-based global sharing of content </li></ul><ul><li>Provides real-time secure file sharing for viewers </li></ul><ul><li>Pixel streaming for fast access to full-res images </li></ul>Kodak TeamWorks software
    33. 33. Control Color with Easy-to-Use Color Management Comprehensive ICC profile creation and editing tool Use for input, output and display devices Supports device link and manyColors (6 color) profiles) Kodak Profile Wizard color management software
    34. 34. Manage Projects in Production Using the Internet Web access for internal use, printers and publishers Global access to print-ready files Color-accurate monitor proofing for print ready files Managed access and approval process Secure and protected access Kodak InSite software with Matchprint Virtual
    35. 35. Integrated Web Portal for Seamless Experience Kodak TeamWorks software Kodak InSite software Kodak EyeMedia software
    36. 36. Push Button PDF File Creation <ul><li>Bridges the gap between creatives and printers </li></ul><ul><li>Automates PDF creation using exact specifications from print providers </li></ul><ul><li>Simplifies file submission </li></ul><ul><li>Eliminates errors and streamlines production </li></ul>Kodak Prepare software
    37. 37. Kodak Offers a Full Range of Proofing Solutions Monitor Proofing Concept Intermediate Imposition Contract Inkjet Proofing Halftone Proofing Kodak InSite software Kodak TeamWorks software Kodak Matchprint Virtual software Kodak Veris proofer Kodak Matchprint Inkjet proofer Kodak Approval digital color imaging system Kodak Matchprint digital halftone proofing system Kodak PressProof software
    38. 38. Streamline Production through Back End Integration <ul><li>Powerful PDF workflow </li></ul><ul><li>Unparalleled workflow integration </li></ul><ul><li>Intelligent workflow automation </li></ul><ul><li>Full reporting capabilities </li></ul>Kodak Prinergy Publish workflow software
    39. 39. Powerful PDF Workflow <ul><li>Delivers print-ready PDF-X1A files for: </li></ul><ul><li>Multi-user collaboration </li></ul><ul><li>Monitor proofing with publishers and printers </li></ul><ul><li>Reporting and tracking </li></ul><ul><li>Delivery </li></ul>
    40. 40. Consistent Color from Concept to Press Press-side monitor proofing with Matchprint Virtual technology Eliminates need for multiple proofs on spread, and inline proof conflicts Saves time, money and materials Kodak PressProof software
    41. 41. Let Your Data Work for You Consolidates pools of data into central resource Highly automated Advanced software on standard hardware Simple upgrade path to scale up capacity ExaStore system
    42. 42. <ul><li>Creative Solutions Consultants build flexible workflow based on client needs </li></ul><ul><li>One of the largest, globally integrated sales and service organizations in the industry </li></ul><ul><ul><li>Single point of contact, backed by experts </li></ul></ul><ul><ul><li>Comprehensive network of field-based specialists </li></ul></ul>A Single Point of Contact for Service and Support
    43. 43. Kodak Solutions for Creative Production More accurate, consistent color More automation More productivity More efficiency More control More service and support Less inconsistency Fewer errors Less rework Reduced turnaround time Reduced costs
    44. 44. The World Leader in Imaging <ul><li>Global company with annual revenues over $14 billion </li></ul><ul><li>Technology pioneer with 28,000 U.S. patents </li></ul><ul><li>Among the world’s most recognized and respected brands </li></ul>
    45. 45. Customers – Kodak Strategic Focus Consumers Consumer Digital Imaging Group Healthcare Professionals Health Group <ul><li>High-volume digital printing </li></ul><ul><li>Complete on-demand publishing </li></ul><ul><li>Prepress systems (computer-to-plate, proofing, consumables) </li></ul><ul><li>Workflow software </li></ul><ul><li>Inkjet </li></ul><ul><li>Document & image scanning </li></ul><ul><li>Digital services (online, mobile) </li></ul><ul><li>Digital consumer capture </li></ul><ul><li>Digital output (kiosks, home) </li></ul><ul><li>Traditional capture & output </li></ul><ul><li>Entertainment imaging products </li></ul>Graphic Communicators Graphic Communications Group (GCG) <ul><li>Digital output </li></ul><ul><li>Digital capture </li></ul><ul><li>Healthcare information systems </li></ul><ul><li>Services </li></ul><ul><li>Film capture & output </li></ul>Film & Photofinishing Systems Group
    46. 46. Kodak Span of Participation Market Segments Creative In-Plant Printers Data Centers Digital Service Providers Packaging Newspapers Commercial Printers Creative to Output Digital and Conventional Solutions
    47. 47. One brand. One company you can trust to make digital production more efficient. © Kodak, 2006. Kodak, Approval, EverSmart, iQSmart, Leaf, Matchprint, Prinergy, Profile Wizard, RealTimeProof and Veris are trademarks of Kodak. ExaStore is a trademark of Exanet, Inc. SWOP is a trademark of SWOP, Inc.
    48. 48. © Kodak, 2006. Kodak, Approval, EverSmart, iQSmart, Leaf, Matchprint, Prinergy, Profile Wizard, RealTimeProof and Veris are trademarks of Kodak. ExaStore is a trademark of Exanet, Inc. SWOP is a trademark of SWOP, Inc.