Aprimo Solutions Overview

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  • Aprimo Integrated Marketing Software Solutions:Marketing OperationsCampaign ManagementPerformance AnalysisRole-based views:Users can view data in many ways, including:Location-based views, such as: US activity vs. global activityProcess views, such as:Creative reviewsAccount management informationMedical/compliance reviewCMO dashboardVendor/agency viewsData access and application functionality. Information may be accessed via:The application itselfThe portal (may be configured for limited or full access)Mobile deviceAprimo Knowledgebase (“single source of truth”):Captures integrated data about:ActivitiesAudienceAccountsAssetsIntegration/Access:The entire Aprimo solution as a whole is open to connecting with the other systems, data and processes within the organization to provide marketers with marketers’ desktop for all of that informationAllows for integration with other company systems (CRM, digital assets, ERP, etc.)Allows access to other customer data repositories (order/transaction data, etc.)Services:Services support this entire application. Examples include: Creative and advisory servicesImplementation servicesIntegration servicesSupport services TrainingEmail deliverability servicesCloud services     
  • Marketing Operations (also referred to as Marketing Resource Management- MRM)
  • July ’09: Forrester sees growth in Interactive/Online from 24 to 55 billion between 2009 and 2014Q4 2009: Email’s cost effectiveness and ability to drive ROI two to three times higher than other forms of direct marketing will drive spending to grow at 10.8% CAGR from 2009 to 2014 to a 2bn market.Jan 2010: Forrester predicts cites growth in e-Mail Marketing spend from abc to xyz.2010: SiriusDecisions cites penetration of Marketing platforms to increase from 9 to 15% by 2014.
  • Performance Analysis: Tailor your reports to deliver information that drives moreinformed marketing decisions Pain Points:Marketing ROI has long been an elusive concept. The urgency of marketing accountability is growingMarketers must transition from just “number of leads” to also evaluating“cost per lead”—and that’s not as simple as it sounds. Most marketing systems have no correlation to the cost of a marketing campaign or activity. The incremental work to track this separately is significant.Marketers need a flexible reporting environment that provides informationin many forms. Marketers need to be able to access detailed reports and route them ad hoc or automatically. Key Proof PointsGet reports within the context of daily marketing activities make it easy to assess and optimize effortsSee real-time marketing information across the applicationCustomize dashboard views for users and groups to provide important information relevant for each individualGet started quickly with 125 out -of-the-box reportsOptimize marketing plans with full visibility of information on past results and ROI Key Benefits:View and analyze all your marketing data without restrictions or spreadsheetsEvaluate your marketing efforts with a common baseline of results and true cost by activityProvide reports and information to all levels of your organization automatically and on demandCreate and adjust reports as you adjust to market dynamics without assistance from IT or programmingGet real answers—not just insights—to guide your decisions Don’t want to specify numbers since I don’t know if they are consistent across both product lines.wth in Interactive/Online from 24 to 55 billion between 2009 and 2014Q4 2009: Email’s cost effectiveness and ability to drive ROI two to three times higher than other forms of direct marketing will drive spending to grow at 10.8% CAGR from 2009 to 2014 to a 2bn market.Jan 2010: Forrester predicts cites growth in e-Mail Marketing spend from abc to xyz.2010: SiriusDecisions cites penetration of Marketing platforms to increase from 9 to 15% by 2014.
  • Aprimo Solutions Overview

    1. 1. Aprimo’s Integrated Marketing Software<br />
    2. 2. Marketing Operations<br />MARKETING OPERATIONS<br />Events <br />Management<br />Workflow & Project Management<br /><ul><li>Reduce costs and optimize resources
    3. 3. Industry-leading MRM solution (Gartner)
    4. 4. Single source of truth for all marketing data</li></ul>Brand Management<br />Plan & Spend <br />Management<br />Performance<br />Analysis<br />Lead Management<br />CampaignManagement<br />Email Marketing<br />Social<br />Marketing<br />
    5. 5. Multi-Channel Campaign Management<br />MULTI-CHANNEL CAMPAIGN MANAGEMENT<br />Events <br />Management<br />Workflow & Project Management<br /><ul><li>Integrates all channels to eliminate silos
    6. 6. Enables personalization and dialogue-based campaigns
    7. 7. Real-time reporting enables mid-stream adjustments</li></ul>Brand Management<br />Plan & Spend <br />Management<br />Performance<br />Analysis<br />CampaignManagement<br />Lead Management<br />Email Marketing<br />Social<br />Marketing<br />
    8. 8. Business Value<br /><ul><li>Effectively measure and optimize marketing ROI
    9. 9. Drive executive visibility across marketing channels and product groups
    10. 10. Streamline overhead associated with marketing reporting & analytics</li></ul>Events <br />Management<br />Workflow & Project Management<br />Brand Management<br />Plan & Spend <br />Management<br />Performance<br />Analysis<br />Lead Management<br />CampaignManagement<br />Email Marketing<br />Social<br />Marketing<br />
    11. 11. Received a 20% gain in capacity by streamlining the production and review processes and developing better marketing materials<br />Improved visibility of the marketing spend from 11% to over 85% to make educated adjustments to spend<br />Reduced the production cycle time by 5 days and reduced training of new staff by 66%<br />Managed and executed over 2000 events to gain a complete perspective of the marketing spend across brands<br />Eliminated $2MM in duplicate systems and received a $35MM uplift through increased input<br />Improved customer engagement by 11% and gained a 360 degree of the customer<br />Provided visibility and accountability to track 16,000+ production jobs to eliminate the current need to “rush” 52% of them today<br />Improved local media buys by $2.1M from low performing to high performing markets, resulting in over a $5M yield in effectiveness annually<br />Aprimo Delivers Measurable Results<br />

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