Inbound Marketing for Indianapolis Vision for a new user group in Indy

Inspiration Industry shift Outbound (interruption)  inbound (permission) Thought leaders David Meerman Scott (“New Rules of Marketing & PR”) Hubspot (Inbound Marketing software) Charlene Li (Forrester, “Groundswell”) Local interest Subject matter experts (Smaller Indiana, Twitter) Scattered focus Some groups too broad, some groups too narrow

Industry shift

Outbound (interruption)  inbound (permission)

Thought leaders

David Meerman Scott (“New Rules of Marketing & PR”)

Hubspot (Inbound Marketing software)

Charlene Li (Forrester, “Groundswell”)

Local interest

Subject matter experts (Smaller Indiana, Twitter)

Scattered focus

Some groups too broad, some groups too narrow

Vision LEARN new things + DO good things Help to facilitate local marketers and business leaders to discover and discuss new marketing tactics + Help local businesses to adapt and improve their marketing strategies

LEARN new things + DO good things

Help to facilitate local marketers and business leaders to discover and discuss new marketing tactics

+

Help local businesses to adapt and improve their marketing strategies

Topics Search engine marketing (SEO, PPC) Blogging / micro-blogging Social media (UGC, networks, news) Optimized PR Mobile Landing pages / lead generation Analytics Content marketing … and more

Search engine marketing (SEO, PPC)

Blogging / micro-blogging

Social media (UGC, networks, news)

Optimized PR

Mobile

Landing pages / lead generation

Analytics

Content marketing

… and more

Format "Education" session Internally focused on learning new things Speaker, webinar, open forum discussion "Enrichment" session Externally focused on helping local businesses Marketing plan evaluation and recommendation

"Education" session

Internally focused on learning new things

Speaker, webinar, open forum discussion

"Enrichment" session

Externally focused on helping local businesses

Marketing plan evaluation and recommendation

Interested? Dave Morse [email_address] (317) 919-3400 Twitter: @davemorse Blog: davemorse.net

Dave Morse

[email_address]

(317) 919-3400

Twitter: @davemorse

Blog: davemorse.net