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How to make your LinkedIn profile magnetic
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How to make your LinkedIn profile magnetic

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  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Professional headline - Pump up your professional headline with keywords your target audience will be looking for. – Meg Guiseppi Your photo – Branding is about creating emotional connections. People will believe content more when it’s accompanied by the author’ photo – Meg Guiseppi
  • Minimum of two past positions for completeness Minimum of three recommendations for completeness
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Update what you are working on: 2-3 times per week. What you are working on: use tinyurl.com to shorten up links so they fit within the 12o character limit of the headline
  • What you are working on: use tinyurl.com to shorten up links so they fit within the 12o character limit of the headline Websites: your VisualCV, Your blog Public URL: default URL ends in an indistinct jumble of letters and numbers. Maximize your searchability by personalizing it with your name. Add a a middle initial or name if your name is common.
  • What you are working on: use tinyurl.com to shorten up links so they fit within the 12o character limit of the headline Websites: your VisualCV, Your blog Public URL: default URL ends in an indistinct jumble of letters and numbers. Maximize your searchability by personalizing it with your name. Add a a middle initial or name if your name is common.
  • Add Tags to each of your presentations to make your profile more searchable.
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkldin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
  • Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using LinkedIn as a gift when you Network
  • My hope and prayer is that you will use this information to get to your next career success more quickly
  • Transcript

    • 1. for BJM Linked in http://www.linkedin.com/in/jerrystuesser
    • 2. Linkedin for BJM
      • Completing your profile
      • Making your profile “magnetic”
      • Using Linkedin to research
      • Using Linkedin when you Network
    • 3. Why You Need to be on Linkedin
      • To find people, groups, events
      • To be found!
      • To acquire expertise
      • To further your career
    • 4. Completing your profile
      • Your name
      • Headline
      • Zip code
      • Industry
      • Your photo
      • What are you working on now?
      • Profile “Synopsis”
    • 5. Completing your profile
      • Current position
      • Past positions
      • Education
      • Connections
      • Websites
      • Recommendations
      • Slideshare
    • 6. Top Five Tips to Write a Great Profile
      • real and honest
      • complete
      • heavily branded
      • searchable
      • recommendations
      Neal Schaffer, Understanding, Leveraging & Maximizing Linkedin
    • 7. Making your profile “magnetic”
      • Pump up your professional headline with keywords
      • Update “what you are working on” frequently. Include a tinyurl.com link to more about the update.
    • 8. Making your profile “magnetic”
      • Keep building up brand and value-reinforcing recommendations
      • Keep adding connections
      • Add websites
      • Personalize your Public Profile URL
    • 9. Making your profile “magnetic”
      • Add the name of your customer companies in “Experience” section
      • List professional organizations
      • Add SlideShare presentations
      • Load up “Interests” with keywords
    • 10. SlideShare presentations Tags: youth services family children child community outreach shelter counseling Montgomery County Tags: anti-aging skin products wrinkle beauty galvanic spa entrepreneur home-based business weight vitamins supplements baby boomers
    • 11. Google Adwords www.adwords.google.com /select/KeywordToolExternal Enter one keyword or phrase per line: Oil and Gas Get keyword Ideas
    • 12. Google Keyword Ideas
    • 13. Using Linkedin to research people
      • Learn about the interview team:
        • Past employment
        • Current positions
        • How they brand themselves
        • Hobbies and interests
        • What they look like
    • 14. Linkedin Jobs Insider www.linkedin.com/static?key=jobsinsider_download
    • 15. Linkedin Jobs Insider www.linkedin.com/static?key=jobsinsider_download
    • 16. Using Linkedin when you Network
      • Offer your network of contacts
      • Provide warm introductions
      THE LAW OF VALUE Your true worth is determined by how much more you give in value than you take in payment The Go-Giver by Bob Burg and John David Mann
    • 17. Linkedin Events Application
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24. Linkedin Resources The unofficial site for all things Linkedin: http://www.linkedintelligence.com Steven Burda’s Blog: http://burdabusinesscard2.com Spin Strategy – Tools for Intelligent Job Search: http://spinstrategy.com Understanding, Leveraging& Maximizing Linkedin A book by Neal Schaeffer
    • 25.
      • There aren’t just good people out of work, there are great people.
      • You are those people!
      • I am happy to help you.
    • 26. Questions?

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