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[2011 체인지온]소셜미디어시대, 쉽고 스마트하게 소통하기_양윤직
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[2011 체인지온]소셜미디어시대, 쉽고 스마트하게 소통하기_양윤직

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  • 1. Proprietary and Confidential Copyright 2011 Walter. All rights reserved.No part of this material may be reproduced, stored in a retrieval system, or transmitted in any form or by any means --electronics, mechanical, photocopying, recording, or otherwise-- without the permission of walter
  • 2. Analog Mass Media vs Digital Social Media
  • 3. MassAnalog Media
  • 4. Yochai Benkler, ‘The Wealth of Networks’
  • 5. Production
  • 6. Duplication
  • 7. Distribution Everything ever - Message
  • 8. Social Digital MediaDown Gone Gone
  • 9. MASS MEDIA SOCIAL MEDIACompany created content User created content / Co-creation
  • 10. The Curse of Knowledge
  • 11. Bellota “ ”
  • 12. 31