Characterization Study of the Infomediary Sector. 2012 Edition


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This Infomediary Characterization Study of the Sector. 2012 Edition edition keeps last year's basic matters. In addition to this, it tries to characterize with a better accuracy a complex sector like this due to its innovative nature and its heterogeneity inside the national socioeconomic reality.

For the first time, it includes an analysis of information subsector related to Museums, Libraries and Cultural Archives.

Thus, the aim of this study was to continue analyzing both the supply of public sector information and the infomediary sector as a whole. This effort also offers an approach to demand of public sector information that already exists in Spain.

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Characterization Study of the Infomediary Sector. 2012 Edition

  1. 1. Characterization Study of theInfomediary Sector2012 Edition
  2. 2. Defining Infomediary SectorFor the purpose of this study was defined as Infomediary Sector: Set of companies that generate applications, products and / or added value services for third parties, from public sector information.In the absence of a census of reference in this sector, we have proceeded through varioussources and consultations with other agencies of the State General Administration that areproviders of reusable information. This has allowed to identify an initial universe ofinfomediary companies and more precisely we have analyzed the products andservices offered to characterize this activity in a more realistic manner.At the end of this process has identified a universe of: 150 Infomediary companies in Spain
  3. 3. Defining Infomediary SectorIt has been cataloged these companies into subsectors according to the area ofreusable information: • Business/Economy • Legal • Geographical/ Cartographical • Meteorological • Social-demographic/ Statistical • Transport • Information about museums, libraries and cultural files (new in the 2012 edition)This effort of accuracy on the characterization and its activity has influenced in thereduction of the identified universe the previous year: - Companies that their activity have not considered as infomediary activity finally. - Companies which no longer sell products or services based on the reuse of public sector information - Companies which have ceased their activity.
  4. 4. Activity in the Infomediary Sector Economic data • Estimated turnover directly associated 330 M€ - 550 M€ with the infomediary activity. • Estimated turnover generated by 825 M€ - 1,200 M€ companies with infomediary activities. 3,600 – 4,400 • Infomediary sector generates sector employments approximately 4,000 jobs directly related to the infomediary activity.70% of companies state that infomediary activity has grown or at least hasbeen remained in the same figures as the previous year.
  5. 5. Activity in the Infomediary Sector Economic data • Within the different types of activity, would be the most prolific Cartographic/Geographic Information and Business/Economic Information. • This years report includes information of cultural sources background information that would be used by just over 10% of companies.Geographic/Cartographic Information 51.1%Business/Economic Information 46.8%Social-demographic/Statistical Information 29.8%Legal Information 27.7%Meteorological Information 12.8%Transport Information 12.8%Others (IT Consulting,…) 12.8%Information from museums, libraries and cultural 10.6%files.
  6. 6. Activity in the Infomediary SectorSources of reused information Area of the information State Administration 87.80%Regional Administration 75.50% Local Administration 63.30% EU 32.70% Intl. Agencies 16.30% Other countries 12.20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  7. 7. Activity in the Infomediary SectorSources of reused informationForm of access Over 90% of companies have accessed via web or directly to the information of each agency. Over 45% have accessed to re-use specific portals created by public administrations. There is a 15% that have obtained public information from reusing companies – they would become reusers of reusing activity.
  8. 8. Activity in the Infomediary SectorClients of infomediary sector Empresas y/o autónomos 75.50% Administraciones Públicas 65.30% Otros organismos… 38.80% Universidades 32.70% Ciudadanos 26.50% 0% 20% 40% 60% 80% 100% Origin of Spain 98.0% clients Other UE countries 30.6% Rest of the world 24.5% The administration itself becomes a client of infomediary companies. A third of companies have overseas customers.
  9. 9. Activity in the Infomediary SectorRevenue models Provision model of free services Free unrestricted 22.9%Revenue models Free by key 10.4% Free with advertisement 14.6%Revenue models for Pay per access/use/workd done 56.3%payment of services Pay per lineal subscription 33.3% Pay per subscription with modalities 27.1% Freemium Services 16.7%
  10. 10. Activity in the Infomediary SectorProducts, services and applications offered from the sector GENERIC PRODUCTS GENERIC SERVICESData processed 82.9% Custom reports 78.8%Maps 36.6% Advice 27.3%Raw data 26.8% Comparatives 18.2%Publications 26.8% Clipping 3.0% HIGHLIGHTED ELEMENTS APPLICATIONSClient Software 70.8% • Over 25% sell raw data directly from the Administration-Mobile Software 29.2% • Custom reports at the request ofGPS Information 25.0% clients is the main service of sector.SMS/mail alerts 16.7% • Nearly 30% of companies generate applications for mobile devices
  11. 11. Activity in the Infomediary SectorInternet is the basis for the exercise of their activity Internet (web y FTP) and e-mail are the key distribution channels 98% Spanish is the common language for the products or Companies use electronic services offered but it also highlights format for distribution of the production in English, Catalan their products or services and Galician. PDF format is the most used for the distribution of products or services (63.8%)
  12. 12. Activity in the Infomediary Sector Assessment of infomediary sector ___________________________Activity carried out by the Administration for the development of reuse the information Calidad, procedencia y fidelidad de la información Publicidad de la 3.5 Accesibilidad a la información 3 información 2.5 Herramientas de ayuda en 2 Formato de la información la… 1.5 1 0.5 Identificación del 0 Políticas de licencias de uso responsable de la… Periodicidad de la Cantidad de información información Usabilidad de la Modelo de cobro de tasas y información precios de la… Difusión de la normativa Valoración 1-5 (1 Nada adecuado / 5 Muy adecuado)
  13. 13. Activity in the Infomediary Sector Assessment of infomediary sector ___________________________ Assessment of potential effects of the infomediary activity 5 4.5 4 3.64 3.5 3.03 3.00 2.97 2.97 3 2.75 2.5 2.00 2 1.5 1ollo de nuevos aplicaciones, productos y/o serviciosclientes en los resultados obtenidos Incremento en la fidelidad de los comercial relevante y útil de los recursos de la empresa del negocio a nivel internacional Acceso a información Mejora Uso eficiente Incremento en número de clientes Extensión Assessment 1-5 (1 Disagree / 5 Totally agree)
  14. 14. Activity in the Infomediary Sector Proposals for the future of companies infomediarycompaniesIt should increase the reuse culture that currently exists in both theAdministration and in the group of reusing companies or potentially reusers.Sector demands:  Increased coordination and clear leadership by the Public Administration for reuse.  There are important differences between the Autonomic Communities that have to be resolved to ensure a common market.  Better regulation, both by modifying existing rules and new rules.  Culture change for reuse is not seen as a confrontation, but a mechanism of collaboration between the public and private sectors.