IRE Conference 2013BEN JONESbjones@tableausoftware.com@DataRemixedBeyond the written wordwith
Working at Tableau(a story told two ways)
Version #1
Our Mission Statement!
We’re locating by the beautifulLake Union in Fremont, under amagnificent bridge.
If you follow the bridge to theend, there’s a troll underneath.You gotta love that, right?
I have to admit, we’re a prettywacky bunch.Yep, those are clownnoses (thanks again, Kelly Martin!)
Version #2
Working at Tableau• At Tableau Software, it’s our mission to help you see andunderstand your data• Our headquarters is in ...
Which version do you prefer?Which version drew you in?Which version will you remember?We’re Visual.
Why visual data?
Why visual data?I II III IVx y x y x y x y10 8.04 10 9.14 10 7.46 8 6.588 6.95 8 8.14 8 6.77 8 5.7613 7.58 13 8.74 13 12.7...
This? or This?http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
Telling better stories with data on the webWhat is it?Who uses it?Why do they use it?When do they use it?How do they use it?
FREE Windows software to quickly create andshare interactive data graphics on the webWhat is
Who uses it?
Why Do They Use It?Interactive Data =Engagement + DwellTime= IncreasedTraffic+ Social Sharing
When do they use it?Minutes Hours Days Weeks+Time to buildComplexityStatic chartsDynamic chartsInteractive dashboardsMulti...
Minutes Hours Days Weeks+Time to buildComplexityStatic chartsDynamic chartsInteractivedashboardsMulti-modalvisualizationsP...
Let’s look at some examples
April 15th, 2013 April 16th, 2013Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-...
Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137March 11th, 2011 March 12th, 2011Top Left: http://www.b...
In minutes? Really?http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/http://www.l...
Interactive Dashboardshttp://healthintelligence.drupalgardens.com/content/outbreak-human-infections-avian-influenza-ah7n9-...
Multi-ModalVisualizationsEmbedYouTube Embed Google Mapshttp://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau...
Optimized for mobilehttp://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=yRef:
Award Winning Data Journalismhttp://www.globaleditorsnetwork.org/dja/Ref:
Usage of Tableau Public is Growinghttp://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304…10...
Tableau Desktop now free through IREFor journalists, bloggers, and researchers• Connect to .xlsx, .txt., .csv, odata• Save...
Beyond the written word - visual data in journalism IRE 2013
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Beyond the written word - visual data in journalism IRE 2013

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Delivered as part of an IRE 2013 Panel Discussion along with Ryan Murphy of the Texas Tribune, Steve Thompson of the Dallas Morning News and Matt Waite of the University of Nebraska-Lincoln

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Beyond the written word - visual data in journalism IRE 2013

  1. 1. IRE Conference 2013BEN JONESbjones@tableausoftware.com@DataRemixedBeyond the written wordwith
  2. 2. Working at Tableau(a story told two ways)
  3. 3. Version #1
  4. 4. Our Mission Statement!
  5. 5. We’re locating by the beautifulLake Union in Fremont, under amagnificent bridge.
  6. 6. If you follow the bridge to theend, there’s a troll underneath.You gotta love that, right?
  7. 7. I have to admit, we’re a prettywacky bunch.Yep, those are clownnoses (thanks again, Kelly Martin!)
  8. 8. Version #2
  9. 9. Working at Tableau• At Tableau Software, it’s our mission to help you see andunderstand your data• Our headquarters is in Fremont,WA by Lake Union.• It’s a really beautiful place with an amazing bridge overhead.Very visually stimulating.• There’s even a huge statue of a troll at the end of the bridge,just up the street from where we work. You really have tosee it to know how cool it is.• We’re a really wacky bunch and sometimes wear clownnoses in the rain. No joke.You’d laugh out loud.
  10. 10. Which version do you prefer?Which version drew you in?Which version will you remember?We’re Visual.
  11. 11. Why visual data?
  12. 12. Why visual data?I II III IVx y x y x y x y10 8.04 10 9.14 10 7.46 8 6.588 6.95 8 8.14 8 6.77 8 5.7613 7.58 13 8.74 13 12.74 8 7.719 8.81 9 8.77 9 7.11 8 8.8411 8.33 11 9.26 11 7.81 8 8.4714 9.96 14 8.1 14 8.84 8 7.046 7.24 6 6.13 6 6.08 8 5.254 4.26 4 3.1 4 5.39 19 12.512 10.84 12 9.13 12 8.15 8 5.567 4.82 7 7.26 7 6.42 8 7.915 5.68 5 4.74 5 5.73 8 6.89This?Or This?
  13. 13. This? or This?http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
  14. 14. Telling better stories with data on the webWhat is it?Who uses it?Why do they use it?When do they use it?How do they use it?
  15. 15. FREE Windows software to quickly create andshare interactive data graphics on the webWhat is
  16. 16. Who uses it?
  17. 17. Why Do They Use It?Interactive Data =Engagement + DwellTime= IncreasedTraffic+ Social Sharing
  18. 18. When do they use it?Minutes Hours Days Weeks+Time to buildComplexityStatic chartsDynamic chartsInteractive dashboardsMulti-modalvisualizationsProgramming RequiredVirtuallyImpossibleI reallyhopenot!SimpleTools(BeforeTableau Public)**Caveat: this applies to most users.There are wizards like Jon Peltier and Jorge Camoes who cando virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactivegraphic so fast your head will spin. Again, this applies to mere “mortals” - like us 
  19. 19. Minutes Hours Days Weeks+Time to buildComplexityStatic chartsDynamic chartsInteractivedashboardsMulti-modalvisualizationsProgramming RequiredI reallyhopenot!Simple ToolsTableau PublicWhen do they use it? (AfterTableau Public)**Caveat: this applies to most users.There are wizards like Jon Peltier and Jorge Camoes who cando virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactivegraphic so fast your head will spin. Again, this applies to mere “mortals” - like us 
  20. 20. Let’s look at some examples
  21. 21. April 15th, 2013 April 16th, 2013Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube//Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions
  22. 22. Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137March 11th, 2011 March 12th, 2011Top Left: http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.htmlhttp://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.htmlRight:
  23. 23. In minutes? Really?http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-dar-respiroLeft:Right:..monthly or quarterly dashboards (think “Jobs Friday”)
  24. 24. Interactive Dashboardshttp://healthintelligence.drupalgardens.com/content/outbreak-human-infections-avian-influenza-ah7n9-virus
  25. 25. Multi-ModalVisualizationsEmbedYouTube Embed Google Mapshttp://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/Left:Right:
  26. 26. Optimized for mobilehttp://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=yRef:
  27. 27. Award Winning Data Journalismhttp://www.globaleditorsnetwork.org/dja/Ref:
  28. 28. Usage of Tableau Public is Growinghttp://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304…100M views and countingRef:
  29. 29. Tableau Desktop now free through IREFor journalists, bloggers, and researchers• Connect to .xlsx, .txt., .csv, odata• Save to the web• Embed & shareFor companies & individuals• Connect to many sources• Save locally• Server version availablehttp://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/Ref:
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