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The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region
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The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region

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An overview of the Chinese Daily Deal (Group-buying Market) in Janaury 2012;Who are the main players, What's the difference of top subcategories by region, What is online shopping group-buying ...

An overview of the Chinese Daily Deal (Group-buying Market) in Janaury 2012;Who are the main players, What's the difference of top subcategories by region, What is online shopping group-buying website.

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    The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by Region Presentation Transcript

    • Dataotuan.comChinese Daily Deal Websites 2012 Jan. ReportSpecial: Top Subcategories by Regions Published: Feb. 21, 2012 Data source: Dataotuan.com 2012 Jan. 1-31
    • Table of Contents� Specifications� Main Daily Deal Websites Analytics� Deals Overall Comparison� Regions & Cities� Top Deals Analytics� Summary� About Dataotuan� Dataotuan Tracks & Helps� Dataotuan Sells� Dataotuan Announcements – Countries, Maps, Mobile� Contact © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 2
    • Specifications 1 – Data Definitions1. All the data have been collected in the period Jan. 1-31, 2012.2. Number of deal sites tracked: 1253. Number of cities tracked: 3454. Definitions: ① Nr. Deals – number of deals closed with the merchants and launched on the deal sites. (including the number of failed deals) ② Nr. Sold – total number of times that the consumers bought deals. ③ Revenue: Nr.Sold * Current price (the price the consumer pays) ④ Top Deals – the 500 deals which generated the most revenue. Real estate and car deals are not included in the top deals as they are more likely to be advertisements instead of the real online shopping deals. ⑤ Local deals – the localized service deals, including dining, leisure and life services. Normally they are only available for consumers from a specific city. ⑥ The market share calculation is based on the general deal sites, those that launch local service deals. For those that only launch online shopping deals, see the specific analytics on Slide 13. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 3
    • Specifications 2 - Categories� Deals category/subcategory specification by Dataotuan. Dining Leisure Life Shopping Others Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation Drinks/Dessert Drama/Shows Pet Care Household Asian Food Travel Education/Training Clothing/Footgear General vouchers Western Food KTV Medical Services Jewelry/Accessories for supermarkets, gasoline station, Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids mobile phone minutes, etc. Dining Others Leisure Others Beauty/Massage Electronic Products     Life Others Shopping Others © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 4
    • Top Daily Deal Websites – Market Share 1� In terms of total revenue, Meituan has the biggest market share (15.7%).� The top 20 deal sites account for 94.9% of the market share. Tuanhuiwei, 0.7% Others, 5.1% Shuangtuan, 0.8% Meituan, 15.7% Liketuan, 1.0% Pintuan, 1.1% 24quan, 1.2% Gocn, 1.7% Gaopeng, 2.1% Ayatuan, 2.8% 55tuan, 11.3% Juqi, 3.1% Ganji, 3.4% Didatuan, 3.5% Manzuo, 4.4% Juhuasuan, 4.5% Lashou, 9.6% Ftuan, 5.1% Dianping, 8.2% Nuomi, 6.3% 58tuan, 8.2% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012
    • Top Daily Deal Websites – Market Share 2� Meituan continues to rank nr.1; Didatuan gets back in the top 10.� It seems that Meituan/55tuan/Lashou/Dianping/58tuan have consolidated their positions in the RevenueTop 5.� The market shares of Meituan/55tuan/Dianping/58tuan keeps growing. Top 10 Websites (Revenue) November December January Meituan 12.5% Meituan 12.6% Meituan 15.7% Lashou 9.7% 55tuan 10.3% 55tuan 11.3% 55tuan 9.6% Dianping 8.1% Lashou 9.6% 58tuan 7.6% Lashou 7.7% Dianping 8.2% Nuomi 6.8% 58tuan 7.5% 58tuan 8.2% Dianping 6.7% Nuomi 7.1% Nuomi 6.3% Ftuan 6.2% Juhuasuan 5.7% Ftuan 5.1% Juhuasuan 4.4% Ftuan 4.8% Juhuasuan 4.5% Manzuo 3.8% Ganji 4.3% Manzuo 4.4% Didatuan 3.7% Manzuo 4.2% Didatuan 3.5% Total 71.0% Total 73.0% Total 76.9% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 6
    • Sites Ranking Comparison � In January, 55tuan ranks nr. 1 in Total Nr. Sold and Nr. of Deals. � Meituan takes the no.1 position in Revenue for the 3d consecutive month. � As for total Nr. Sold, Nuomi continues its 3-month slide, while Dianping does the reverse and moves up one place.Rank Nr. of Deals Total Nr. Sold Revenue   Nov Dec Jan Nov Dec Jan Nov Dec Jan 1 55tuan 55tuan 55tuan Meituan Meituan 55tuan Meituan Meituan Meituan 2 Lashou 58tuan 58tuan Nuomi 55tuan Meituan Lashou 55tuan 55tuan 3 58quan Lashou Lashou 55tuan Lashou Lashou 55tuan Dianping Lashou 4 Meituan Meituan Meituan Lashou Nuomi Ganji 58tuan Lashou Dianping 5 24quan Ftuan Ftuan Ganji Ganji Manzuo Nuomi 58tuan 58tuan 6 Ftuan Juhuasuan Didatuan Manzuo 58tuan Dianping Dianping Nuomi Nuomi 7 Didatuan Didatuan Gaopeng 58tuan Dianping Nuomi Ftuan Juhuasuan Ftuan 8 Gaopeng Gaopeng Nuomi Mengmai Manzuo Didatuan Juhuasuan Ftuan Juhuasuan 9 Juhuasuan 24quan Juhuasuan Dianping Didatuan 58tuan Manzuo Ganji Manzuo 10 Nuomi Nuomi 24quan 24quan Mengmai Ftuan Didatuan Manzuo Didatuan © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012
    • Sites Pricing strategy� The average price overall is 142.1 Rmb, the average discount overall is 61%.� The average price ranges from 102.6 to 255.2 Rmb; The discount of the top 10 deal sites ranges from 56% to 64%. 300 Overall price/deal: 1 42.1 Rmb 142.1 255.2 250 Average Price 200 150 102.6 100 50 0 美团 窝窝团 拉手 点评团 58团 糯米 F团 聚划算 满座 嘀嗒团 Overall average discount: 6 1% 61 66% 64% 64% Average Discount 62% 60% 58% 56% 56% 54% 52% i n an ou an uo n ng an n om ua ua ua tu sh tu nz pi tu Nu Ft it as 55 La 58 Ma an da Me hu Di Di Ju © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012
    • Deals Subcategory Comparison� Movie deals, being the no.1 subcategory in Revenue, accounts for 13.4% of the total Revenue In January.� Hot pot/BBQ and Travel deals are the 2nd and 3rd best sold deals in Revenue Top 5 Revenue Ranking of Subcategory Leisure-Movie 13.4% Dining-Hotpot/BBQ 12.4% Leisure-Travel 9.7% Dining-Others 5.1% Life-Photograph 4.7% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012
    • Coming to a Report Near You Movie Deals Special –Killer Deals in the Groupbuying Universe Premiere – End of February 2012 © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012
    • Daily Deals in Different Regions� Local deals (Dining, Leisure and Life services) account for 77.1% of the total number of daily deals.� The amount of daily deals launched in East China are far more than the other regions. Southwest and especially Northwest China are trailing behind.� In South China the average deal price is the highest, Northeast China the lowest.� Regarding the best sold subcategories, there is no big difference from region to region. (see more details on Slide 12 “Daily Deals Market Region by Region”) Nr. of Local Average Nr. Average Price/ Average   Deals Sold/ Deal Deal (Rmb) Discount East China 35,634 218 147 3.8 Central China 10,372 198 116.4 3.9 North China 15,314 283 147.3 3.6 South China 13,993 199 179 3.6 Northeast China 9,399 206 108.8 3.9 Northwest China Northwest 4,049 214 130.4 3.6 Southwest China Southwest 6,869 218 174.4 3.8 © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 11
    • Daily Deals Top 3 Subcategories in each Region ¥ 108.8 108.8 9399 ¥ 130.4 130.4 4,049 ¥ 147.3 147.3 15,314 ¥ 147 147 35,634 ¥ 174.4 174.4 ¥ 116.4 6,869 10,372 Leisure-Movie Dining-Hotpot/BBQ Leisure-Travel ¥ 179 13,993 Life-Photograph• Average Price of Local Deals © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012• Nr. of Local Deals
    • Shopping Daily Deal Websites Analytics� Type of Daily Deal Websites that specialize in online shopping: Independent Daily Deal Websites: Jumei, Tuanxiu Extended business/Spin-off of e-commerce websites: Xiutuan, Yihaodian� 3 cosmetics daily deal websites rank in the Top 3 in total Nr. Sold.� Xiutuan is no.1 in Nr. Deals and Revenue. Since it is focused on luxury goods with a high average price, it generates a good Revenue without a big Nr. Sold. Ranking of Shopping Daily Deal Websites Rank Nr. Deals Total Nr. Sold Revenue 1 Xiutuan Jumei Xiutuan 2 Tuanxiu Miqi Tuanxiu 3 Jumei Tuanxiu Jumei 4 Cogo-cola Mengmai Miqi 5 Yihaodian Cogo-cola Cogo-cola 6 Miqi VCtuan VCtuan 7 VCtuan Snnpnn Snnpnn 8 Mengmai Xiutuan Zhenxi 9 Snnpnn Yihaodian Yihaodian 10 Zhenxi Zhenxi Mengmai © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012
    • Top Deals Analytics – Deal Categories� Leisure accounts for 33.6% of the highest grossing top deals. Dining deals are the 2nd most popular category among the top deals (29.3%).� Movie, as a sub-category of Leisure, again accounts for the biggest percentage among the top deals. Others, 1.8% Shopping, Dining, 25.3% 29.3% Top Deals – Jan. Leisure-Movie 16.7% Dining-Hotpot/BBQ 6.9% Shopping-Household 6.4% Leisure-Travel 6.0% Dining-Buffet 5.2% Life, 10.0% Dining-Local Cuisine 4.8% Leisure, 33.6% * Real estate and car deals are not included in the top deals as they are more likely to be advertisements instead of real online shopping deals. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 14
    • Top Deals Analytics – Deal Sites� The 3 deal sites that contribute the most to the Top deals are the same as December 2011. They are Meituan, Dianping and Nuomi.� Compared to Dec. 2011, Lashou, Didatuan and 58tuan took a bigger share among the top deals in January. Others, 11.7% 24quan, 0.2% Meituan, 18.4% Gaopeng, 1.2% Didatuan, 2.7% % among the top deals Ganji, 3.5% Jan Dec Lashou, 3.7% Meituan 18.4% 17.4% Dianping, Dianping 16.7% 18.8% Ayatuan, 4.7% 16.7% Nuomi 9.0% 14.9% Ftuan, 4.7% 58tuan 5.5% 3.2% 55tuan, 5.2% Lashou 3.7% 1.8% 58tuan, 5.5% Nuomi, 9.0% Didatuan 2.7% 1.9% Juhuasuan, Manzuo, 6.4% 6.2% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 15
    • Summary – Market Trends1. Meituan keeps leading, the Top 5 sites consolidate their positions . positions.� Meituan continues to rank nr. 1 in revenue; Didatuan gets back in the top 10.� Meituan/55tuan/Lashou/Dianping/58tuan have consolidated their positions in the Top5 in Revenue.2. Movies, Hot-pot and Travel are the best sold subcategories in January.� In January, Movie deals, being the no.1 subcategory in Revenue, account for 13.4% of the total Revenue� Hot pot/BBQ and Travel deals are the 2nd and 3rd best sold deals in Revenue.3. Meituan, Dianping & Nuomi keep the top 3 positions of the top deals ranking list.� The 3 deal sites that contributed the most to the top deals are the same as December 2011: Meituan, Dianping and Nuomi.� Movies, as a subcategory of Leisure, again accounts for the biggest percentage among the top deals.4. About online shopping deal sites:� 3 cosmetics daily deal websites rank Top 3 in Nr. Deals launched.� Xiutuan is no.1 in Nr. Deals and Revenue. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 16
    • Dataotuan – Investor ToolIf you have a financial interest in the Group-buying Market, you want toknow:� What is the market status in general� Estimates of the Gross Revenue of the main Daily Deal websites.� Revenue trends for the main Daily Deal websites� Daily Deal Winners & Losers benchmark� Deal data including merchant, price, sold count, category, sub category� Pricing trends & Strategy� Category trends� Location trendsDataotuan can help you with the Investor Tool – Investor AnalyticsContact wenli@dataotuan.comWe offer: Customized reports, merchant details, raw/live data & more. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 17
    • Dataotuan – Sales Tools 1 (Website Analytics)If you are running a deal site, you want to know:� What is the market status in general and in a specific city� Are you doing better than the average� Should you adjust your pricing strategy according to the market trends� Should you change the products combination� Who are your competitors� How competitive are they� What is their sales strategy� What is their pricing strategyDataotuan can help you with the Sales Tool – Deal Website AnalyticsDataotuan can help you with the Sales Tool – Deal Website AnalyticsContact wenli@dataotuan.comContact wenli@dataotuan.comWe offer:Customized reports, merchant details, raw data, live data and more.We offer: Customized reports, merchant details, raw/live data & more. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 18
    • Dataotuan – Sales Tools 2 (Merchants Analytics)If you want to enter a new city you want to know;� What kind of deals are popular in this city� Who are the good merchants� Where can you find them� What is their daily deal history� Who are your competitors� Which merchants are they cooperating with� What is their pricing strategy to generate a popular dealDataotuan can help you with the Sales Tool – Merchants AnalyticsContact wenli@dataotuan.comWe offer: Customized reports, merchant details, raw/live data & more. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 19
    • About Dataotuan.comDataotuan, a unique daily deal aggregator and analytics platform in China,was started with 2 goals in mind.1. To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them2. To analyze the deal data in order to find out what constitutes the best daily deal © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 20
    • Dataotuan Tracks & CollectsDataotuan Tracks Dataotuan Collects125 of the main Daily Deal Sites Number of Deals Gross revenue Province, City, District, Category, Sub Cat.345 cities in Mainland China(*) Deals & Revenue per District Number of “real’ active Cities/Provinces5000 – 10000 new deals every day Deal Title Price (Original, Current, Abs. And % Discount) Number of Sold Deals Category/Sub Category Availability in Time City, District, Latitude/Longitude Weather & more *Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 21
    • Dataotuan SellsDaily Deal websites � Sales Tool to help Source & Re-target deals as well as explore new cities � Daily Deal Predictor � Competition Analysis � City Market Entry � SWOT of your website or the competitionAnalysts and Investors � Estimates of the Gross Revenue of the main Daily Deal websites. � Revenue trends for the main Daily Deal websites � Detailed market analysis for all tier cities in Mainland China. � Detailed category analysis for provinces & 1st and 2nd tier cities � Daily Deal Winners & Losers benchmarkMerchant Advisor: � Select the most relevant daily deal website for your offer � Help to decide discount & pricing etc based on Dataotuan data. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 22
    • Dataotuan New Countries Announcements – 1� Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com� Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com� Dataotuan Philippines is out of its soft launch, see philippines.dataotuan.com� Dataotuan Taiwan is out of its soft launch, see taiwan.dataotuan.com� Dataotuan Australia is in soft launch, see australia.dataotuan.com� Dataotuan New Zealand is in a very soft launch, see australia.dataotuan.com Dataotuan offers from now on also the sales & data products for Singapore, Malaysia, The Philippines, Taiwan, Australia & NZ Indonesia, Middle East & HK will be data ready in the coming month. If you like Dataotuan to track a specific country, please contact us © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 23
    • Dataotuan Map Announcements – 2� Dataotuan has Customizable Deal Maps for each Country © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 24
    • Dataotuan Mobile Announcements – 3� Dataotuan has Mobile, location aware HTML5 websites for each Country © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 25
    • Contact Dataotuan We’re happy to help you, please contact us at: We’ Chinese +86 13761796676 Email: wenli@dataotuan.com English +86 13801660890 Email: gemme@dataotuan.com Read more on blog.dataotuan.com Follow us on twitter.com/dataotuan weibo.com/dataotuan Subscribe to our Reports reports@dataotuan.com� The objective of this report is to offer insights into the Chinese Daily Deal industry.� Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market� The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn.� QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQs data from 2011 Sep.� Please contact us if you have any questions/remarks related to this report. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Jan. 2012 26