Social Commerce & Good Daily Deals in China

1,334 views
1,227 views

Published on

Overview of the Chinese Daily Deal Industry
What makes a deal a Top Deal?
Is Group buying Social Commerce?

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,334
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Explain to all those who receive it for free who we are, when we started, what this report is about and that they can buy from now on the data they want to. I would also at the end summarize some hypotheses for further analysis and the concrete offer to the different businesses ……
  • Social Commerce & Good Daily Deals in China

    1. 1. dataotuan.com Gemme van Hasselt - Co-founder Social Commerce & Good Daily Deals 洞察社会化电子商务,打造热卖团购
    2. 2. About Dataotuan.com 关于大淘团 Dataotuan, a unique tuangou aggregator and analytics platform in China. Dataotuan T racks Dataotuan Collects Deals & Revenue per District Number of “real’ active Cities/Provinces 314 cit ie s in Mainland China (*) Deal Title Price (Original, Current, Abs. And % Discount) Number of Sold Deals Category/Sub Category Availability in Time City, District, Latitude/Longitude Weather & more 3000 – 7000 new deals every day Number of Deals Gross revenue Province, City, District, Category, Sub Cat. 1 52 of the main D aily D eal S ites
    3. 3. About Dataotuan.com 关于大淘团 Dataotuan’s Mission > Recommend the best deals to our users > Help Daily Deal companies to offer better deals > Advice the Finance/investment industry about the Daily Deal Market
    4. 4. Today 今天的话题 Today I like to share with you our insights on: 1. The Daily Deal Industry & What makes a deal a Top Deal 2. Is Group buying Social Commerce?
    5. 5. Have you bought Daily Deals? 你买过团购吗?
    6. 6. Tuangou Sites in China 中国的团购网站类型 In China there are 2 types of Daily Deal Companies 1. Pure Tuangou websites: Lashou, Meituan, Manzuo, 55tuan, etc 2. Tuangou Channels: Nuomi (Renren), TuanQQ, Dianpingtuan, t.58 etc
    7. 7. Top 20 Tuangou’s 团购网站 20 强 Market Share August (Revenue) 2 3 1
    8. 8. What Is a Top Deal 热卖团购的特征 A Top Daily Deal is exactly what you would expect > The terms are flexible > It's about quality not just price > The merchant is trustworthy > It’s redeemable in several locations
    9. 9. Top Deals Analytics 热卖团购与总体对比 Top deals generate 48 times more revenue <ul><li>Total Average </li></ul><ul><li>Top Deals Average </li></ul>Top deals have less discount Top deals sell 20 times more Top deals higher price after discount
    10. 10. Top Deals Analytics 热卖团购网站分析 <ul><li>Dianping, as in June and July, again has the biggest percentage among the top </li></ul><ul><li>deals, followed by Nuomi and Manzuo. </li></ul>
    11. 11. Failed Deals 失败团购一览 Failed Deals: Nr Sold < 5
    12. 12. How Social is Tuangou? 团购真的社会化了吗? You can’t read reviews about previous deals & cannot compare similar offers There’s no follow up after the Deal by either the Deal website or the merchant You can’t provide recommendations/feedback about the deal Tuangou websites are only social as far is it involves inviting others to buy the same deal It’s good, smart e-commerce but it’s not real social commerce. It’s one-way “Social” Commerce
    13. 13. Let’s take a step back
    14. 14. Social Circles 社交圈子 2011 Years ago
    15. 15. Social Circles 社交圈子 Social circle 2011 Close Family Far Away Family Friends Friends of Friends Colleagues Friends of Colleagues Strangers I’m Connected To Friends of Strangers I’m connected to People I follow
    16. 16. Social Circles 社交圈子 Social circle 2011 Close Family Far Away Family Friends Friends of Friends Colleagues Friends of Colleagues Strangers I’m Connected To Friends of Strangers I’m connected to People I follow Share your opinion on Weibo Review on Dianping Recommend using QQ/MSN You write on a BBS You play on Renren/Kaixin001 And... talk in real life to other people about your experience At work, at home, at dinners
    17. 17. Social Commerce 社会化电子商务 S ocial commerce is the use of social network(s) in the context of e-commerce transactions Source: wikipedia
    18. 18. Social Commerce 社会化电子商务 Source: socialcommercetoday.com
    19. 19. Real Social Commerce 真正的社会化电子商务 Real social commerce is where I can read Reviews/Recommendations before I buy Share/Recommend after using the deal Real social commerce is transparency
    20. 20. Dell Gets It A Bit 戴尔的案例
    21. 21. Dell Gets It A Bit 戴尔的案例
    22. 22. 团购在向传统电子商务演进 Tuangou’s more like “normal” e-commerce 1 Day – Many Days Tuangou websites offer local service deals, restaurants, beauty salons, etc More and more they offer products, like cosmetics,fashion, trips, etc. Deal availability longer and longer, the daily part is getting lost Number Deals Increase every month, the one deal only is long in the past Local – National Number of Deals – More and More
    23. 23. Future of Tuangou 社会化的团购未来 Get Social If the experience was bad, say sorry, send them a coupon 20% off to try the same place If the experience was good, say great, send them a coupon 10% off to use at the same place > Build a relationship with the buyers > Ask what kind of deals they want to receive > Share with new buyers reviews, positive/negative of the venue > Follow up after the deal, ask them about their experience > Build up retention, give them a reason to come back
    24. 24. Thank You 谢谢! > We recommend the best deals to our users > We help Daily Deal companies to offer better deals > We advice the Finance/investment industry about the Daily Deal Market > More info: www.dataotuan.com & blog.dataotuan.com

    ×