Gaopeng gets into top 10 by revenue; QQtuan becomes a sales platform.

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The Chinese Daily Deal Market in September
Gaopeng gets into top 10 by revenue; QQtuan becomes a sales platform.


An overview of the Chinese Daily Deal (Groupbuying Market)
Who are the main players, what is the trend of the market, how does the market develop in different regions, and what are latest highlights

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Gaopeng gets into top 10 by revenue; QQtuan becomes a sales platform.

  1. 1. dataotuan.comChinese Daily Deal Websites 2011 Sept. ReportSpecial: Gaopeng gets into top 10 by revenue; QQtuan becomes a sales platform. . Published: Oct. 25, 2011 Data source: Dataotuan.com 2011 Sept. 1-30 © Dataotuan - blog.dataotuan.com – Sept. 2011
  2. 2. Table of Contents Specifications Main Daily Deal Websites Analytics Deals Overall Comparison Top Deals Analytics Special: Big Changes in September Summary About Dataotuan Dataotuan Tracks & Helps Contact © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 2
  3. 3. Specifications 1 – Data Definitions1. All the data have been collected in the period Sept. 1-31, 2011.2. Number of deal sites tracked: 1493. Number of cities tracked: 3144. Definitions: ① Nr. Deals – number of deals closed with the merchants and launched on the deal sites. (including the number of failed deals) ② Nr. Sold – total number of times that the consumers bought deals. ③ Revenue: Nr.Sold * Current price (the price the consumer pays) ④ Top Deals – the 500 deals which generated the most revenue. ⑤ Local deals – the localized service deals, including dining, leisure and life services. Normally they are only available for consumers from a specific city. *See for a full overview of what data Dataotuan has “Dataotuan Tracks & Collects” © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 3
  4. 4. Specifications 2 - Categories Deals category/subcategory specification by Dataotuan. Dining Leisure Life Shopping Others Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw Seafood/Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation Drinks/Dessert Drama/Shows Pet Care Household Asian Food Travel Education/Training Clothing/Footgear General vouchers Western Food KTV Medical Services Jewelry/Accessories for supermarkets, gasoline station, Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids mobile phone minutes, etc. Dining Others Leisure Others Beauty/Massage Electronic Products Life Others Shopping Others © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 4
  5. 5. Top Daily Deal Websites – Market Share 1 In terms of total revenue, 55tuan has the biggest market share (10.3%). The top 20 deal sites in total account for 91.2% of the market share. Over time QQtuan has turned more into a sales platform for other deal sites and Group-buying agencies and will not be included anymore as a daily deal website*. * In our effort to give a representative view on the Chinese Daily Deal market, where we focus on the pure daily deal websites, QQtuan will not be included in the Dataotuan statistics starting from September. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  6. 6. Top Daily Deal Websites – Market Share 2 In the past few months the movement in the top 10 consisted mostly of the same players changing position. As QQ has been down (up) -graded to a sales platform, Gaopeng finally made it into the top 10. Top 10 Websites (Revenue) July Aug Sept QQ 11.9% QQ 12.0% 55tuan 10.3% 55tuan 9.3% 55tuan 9.6% Lashou 10.0% Manzuo 7.6% Lashou 9.0% Ftuan 9.2% Meituan 7.1% Meituan 7.0% Meituan 8.8% Dianping 7.1% Dianping 6.8% 58tuan 8.2% Lashou 6.3% Manzuo 6.6% Dianping 6.6% Nuomi 5.9% Nuomi 5.8% 24quan 5.4% 58tuan 5.8% 24quan 5.6% Nuomi 5.3% Ftuan 5.6% 58tuan 5.0% Manzuo 5.3% 24quan 5.4% Ftuan 4.3% Gaopeng 3.7% Total 72.0% Total 71.5% Total 72.7% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 6
  7. 7. Sites Ranking Comparison 55tuan is the no.1 in nr. of deals launched as well as in total revenue Ftuan has made a big jump to nr. 3 in revenue. Since July, 24quan has climbed the ranks in nr. sold and revenue. Top 10 Websites Nr. of Deals Total Nr. Sold RevenueRank July Aug Sept July Aug Sept July Aug Sept 1 QQ QQ 55tuan QQ QQ Lashou QQ QQ 55tuan 2 55tuan 55tuan 24quan Meituan Lashou Meituan 55tuan 55tuan Lashou 3 24quan Lashou 58tuan 55tuan Meituan 55tuan Manzuo Lashou Ftuan 4 Gaopeng 24quan Lashou Lashou 55tuan Manzuo Meituan Meituan Meituan 5 Lashou Gaopeng Meituan Ganji Ganji Nuomi Dianping Dianping 58tuan 6 Meituan 58tuan Gaopeng Nuomi Nuomi Ganji Lashou Manzuo Dianping 7 58tuan Meituan Ftuan Gaopeng Manzuo 24quan Nuomi Nuomi 24quan 8 Ftuan Ftuan Manzuo Dianping 24quan Dianping 58tuan 24quan Nuomi 9 Manzuo Manzuo Nuomi Manzuo Dianping 58tuan Ftuan 58tuan Manzuo 10 Nuomi Nuomi Ganji 24quan Gaopeng Ftuan 24quan Ftuan Gaopeng © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  8. 8. Sites Pricing strategy  The average discount of all the daily deals is 63%, the average price is 148 Rmb.  The discount of the top 10 deal sites ranges from 58% to 65%; The average price ranges from 105 to 195 Rmb.66% Overall average discount: 63% Average Discount 65%64%62%60% 58% 58%58%56%54% Average Price 200 Overall price/deal: 148 Rmb 195 150 105 100 50 0 55t Las Ftu Me 58t Dia 24 Nu Ma Ga ua hou a n it uan ua np qu an o mi nzu ope n n ing o ng © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 8
  9. 9. Deals Overall Comparison Comparing the statistics from May to September, the amount of deals keeps increasing, but they generated again on average less and less revenue as well as less Nr. Sold. One reason might be the average price per deal kept increasing while at the same time the average discount percentage went down. 118732 1325 102294 78752 806 58509 588 45688 454 398 Nr. Deals Average Nr. Sold 23984 20227 148 17031 126 137 13570 112 13322 96 Average Revenue (Rmb) Average Price (Rmb) * QQtuans data is not included. May June July Aug Sept © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 9
  10. 10. Deals Category Comparison Dining deals make up 29% of all deals launched, followed by Leisure deals (24%) and Life service deals (22%). Dining deals are the cheapest, with the smallest discount. Life services deals are the most expensive, even after the biggest discount. Others, 5% Dining, 29% Shopping, 20% Life, 22% Leisure, 24% Dining Leisure Life Shopping Average Nr. Sold 318 306 138 711 Average Price (Rmb) 80 144 235 130 Average Discount 53% 63% 81% 58% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 10
  11. 11. Daily Deals in Different Regions In East China the most local deals (Dining, Leisure and Life services) are launched. Southwest and especially Northwest China are trailing behind. In North China the average deal price is the highest, in Central China its the lowest. Nr. of Local Average Nr. Sold/ Average Price/ Average Deals Deal Deal (Rmb) Discount East China 33,036 238 144 3.6 North China 14,025 308 177 3.4 South China 13,028 207 158 3.5 Central China 10,006 236 116 3.4 Northeast China 8,089 205 137 3.9Southwest China 6,621 285 146 3.6Northwest China 3,624 298 148 3.5 © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 11
  12. 12. Daily Deals Market Region by Region 137 9,007 180 152 16,154 4,549 149 118 156 38,757 11,585 8,304 16,999 177Average Nr. Sold/DealNr. of Local Deals © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 12 © Dataotuan - blog.dataotuan.com – July 2011
  13. 13. Top Deals Analytics – Deal Categories Dining accounts for 30% of the highest grossing top deals. Leisure deals are the 2nd most popular category among the top deals. Movies, a sub-category of Leisure, account for 12% of all the top 500 deals. This percentage is lower than in July (28%) and Aug.(20%). Because of the mid-autumn festival and the Oct. holiday, the deals related to hotel/travel/outdoor activities were popular, accounting for 11% of the top deals. Life, 14% Sept Aug July Others, 7% Life 14% 17% 10% Leisure (Others), 5% Dining 30% 21% 26% Shopping 21% 18% 21% Leisure Leisure (Movie) 12% 20% 28%(Travel), 11% 28% Leisure (Travel) 11% 9% 9% Leisure Leisure(Others) 5% 4%(Movie), 12% Dining, 30% Others 7% 11% 6% Shopping, 21% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 13
  14. 14. Top Deals Analytics – Deal Sites Dianping, as in the past few months, again has the biggest percentage among the top deals, followed by Meituan, Nuomi and Manzuo.Lashou, 2%58tuan, 3% Dianping, 20%Didatuan, 3%Gaopeng, 3% September AugustGanji, 3% Dianping 20% Dianping 19%Ftuan, 4% Meituan 15% Nuomi 13%24quan, 4% Nuomi 9% Manzuo 12% Manzuo 7% Meituan 9% 55tuan 6% QQtuan 7%Juhuasuan, 6% Meituan, 15%55tuan, 6% Nuomi, 9%Manzuo, 7% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 14
  15. 15. Special: Big Changes in September• QQtuan becomes a sales platform QQtuan Aggregates Group-buying “Stores”• Gaopeng gets into top 10 on revenue Powered by Joint-ventured by © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  16. 16. QQtuan becomes a sales platform (1) When QQtuan started (2010 Jul.), the deals launched on QQtuan were unique, same as on the other deal sites. 2011 Mar., the join venture between QQ and Groupon – Gaopeng went online. Since 2011 Q2, QQ often co-launched deals with Ftuan, Liketuan, 58tuan, Shuangtuan, since 2011 Q3, also included Gaopeng into co-launching partners. From 2011 Jun. QQtuan became the market leader From September QQtuan turned into a Group-buying sales platform. Nr. of Deals Revenue Rank May June July Aug May June July Aug 1 QQ QQ QQ QQ Lashou QQ QQ QQ 2 Lashou 55tuan 55tuan 55tuan Meituan Meituan 55tuan 55tuan 3 Meituan Lashou 24quan Lashou 24quan Manzuo Manzuo Lashou 4 55tuan Meituan Gaopeng 24quan 58tuan 24quan Meituan Meituan 5 Groupon 24quan Lashou Gaopeng Dianping Nuomi Dianping Dianping 6 24quan Gaopeng Meituan 58tuan QQ Ftuan Lashou Manzuo 7 58tuan 58tuan 58tuan Meituan Ftuan Dianping Nuomi Nuomi 8 Manzuo Ftuan Ftuan Ftuan Nuomi 58tuan 58tuan 24quan 9 Ftuan Manzuo Manzuo Manzuo Manzuo 55tuan Ftuan 58tuan 10 Gaopeng Nuomi Nuomi Nuomi 55tuan Lashou 24quan Ftuan © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  17. 17. QQtuan becomes a sales platform (2) Local service deals are mostly provided by the other deal websites, agencies or other 3rd parties. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 17
  18. 18. QQtuan becomes a sales platform (3) QQtuan itself only provides deals like lucky draw, virtual currency, and very occasionally online shopping (material goods). The number of unique deals account for less 10% of the total deal on QQtuan. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  19. 19. QQtuan becomes a sales platform (4) QQtuan is one of deal suppliers on tuan.QQ.com, next to dozens of the other suppliers, such as various deal sites, agencies, etc. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  20. 20. Gaopeng gets into top 10 on revenue In terms of Nr. of Deals launched, Gaopeng has ranked in the top 10 since May. But its rankings in Total Nr. Sold and Revenue have been lagging behind. It seems that Gaopeng launched a lot of deals, but at the same time the deal quality is in general lower than the other top deal sites; meanwhile the percentage of failed deals (< 5 sales) is high. (This figure in July was 29.4%) September is the first month that Gaopeng gets into top 10 on Revenue. Ranking Ranking of Total Ranking of Total Market Share on of Nr. of Deals Nr. Sold Revenue Revenue 2011-May 10 10 19 0.9% 2011-Jun. 6 15 12 2.2% 2011-Jul. 4 7 11 3.0% 2011-Aug. 5 10 11 4.2% 2011-Sep. 6 11 10 3.7% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  21. 21. Summary 1 – Market Trends1. The trend of the Chinese Daily Deal market – Deals’ Quantity goes up and Quality goes down. Comparing the statistics from May to September, each month more and more deals are launched, but at the same time the average Nr. Sold and the average Revenue are getting less and less.2. The movement in the top 10 consisted mostly of the same players changing position. 55tuan is the no.1 in nr. of deals launched as well as in total revenue. Ftuan has made a big jump to nr. 3 in revenue. Gaopeng finally gets into top 10. In Q3, 24quan has been climbing the ranks step by step in nr. sold and revenue.3. There is a big difference among the 7 regions in China, in terms of thedevelopment of the daily deals market, In East China the most local deals (Dining, Leisure and Life services) are launched. Southwest and especially Northwest China are trailing behind. As for the average deal price, North China is the highest; Central China is the lowest. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011
  22. 22. Summary 2 – Special4. QQtuan becomes a group-buying sales platform and takes more control: When QQtuan started (2010 Jul.), the deals launched on QQtuan were unique. 2011 Mar., the join venture between QQ and Groupon – Gaopeng went online. From 2011 Q2, QQ often co-launched deals with other deals sites, such as Ftuan. 2011 Mar./Jun., QQ (Tencent) invested twice in Ftuan (one the top 10 deal sites). From 2011 Jun. QQtuan became the market leader, with a far leading market share in revenue. From 2011 Sep., tuan.QQ.com turned into a Group-buying sales platform. QQtuan is one of the deal suppliers on tuan.QQ.com, next to dozens of the other suppliers, such as various deal sites, agencies, etc.5. Gaopeng gets into top 10, will it go on growing? In terms of Nr. of Deals launched, Gaopeng has ranked in top 10 since May. But its rankings in Total Nr. Sold and Revenue have been lagging behind. It seems that Gaopeng launched a lot of deals, but at the same time the deal quality is in general lower than the other top deal sites; meanwhile the percentage of failed deals (< 5 sales) is high. (This figure in July was 29.4%) September is the first month that Gaopeng gets into top 10 on Revenue. Is that a good sign before Groupon IPO? © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 22
  23. 23. About Dataotuan.comDataotuan, a unique daily deal aggregator and analytics platform in China,was started with 2 goals in mind.1. To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them2. To analyze the deal data in order to find out what constitutes the best daily deal © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 23
  24. 24. Dataotuan Tracks & CollectsDataotuan Tracks Dataotuan Collects149 of the main Daily Deal Sites Number of Deals Gross revenue Province, City, District, Category, Sub Cat.314 cities in Mainland China(*) Deals & Revenue per District Number of “real’ active Cities/Provinces2000 – 4000 new deals every day Deal Title Price (Original, Current, Abs. And % Discount) Number of Sold Deals Category/Sub Category Availability in Time City, District, Latitude/Longitude Weather & more *Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 24
  25. 25. Dataotuan HelpsDaily Deal websites  Sales Tool to help Source & Re-target deals as well as explore new cities  Daily Deal Predictor  Competition Analysis  City Market Entry  SWOT of your website or the competitionAnalysts and Investors  Estimates of the Gross Revenue of the main Daily Deal websites.  Revenue trends for the main Daily Deal websites  Detailed market analysis for all tier cities in Mainland China.  Detailed category analysis for provinces & 1st and 2nd tier cities  Daily Deal Winners & Losers benchmarkMerchant Advisor:  Select the most relevant daily deal website for your offer  Help to decide discount & pricing etc based on Dataotuan data. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 25
  26. 26. Dataotuan Announcements -1 Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com Dataotuan Philippines is in soft launch, see philippines.dataotuan.com Dataotuan Taiwan is in soft launch, see taiwan.dataotuan.comDataotuan offers from now on also the sales & data products forSingapore, Malaysia, The Philippines and TaiwanAustralia & Indonesia are expected to be data ready in the coming month.If you like Dataotuan to track a specific country, please contact us © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 26
  27. 27. Dataotuan Announcements - 2 Dataotuan has Deal maps for all countries © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 27
  28. 28. Contact Dataotuan We’re happy to help you, please contact us at: Chinese +86 13761796676 Email: wenli@dataotuan.com English +86 13801660890 Email: gemme@dataotuan.com Read more on blog.dataotuan.com Follow us on twitter.com/dataotuan weibo.com/dataotuan Subscribe to our Reports reports@dataotuan.com The objective of this report is to offer insights into the Chinese Daily Deal industry. Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn. QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQs data from 2011 Sep. Please contact us if you have any questions/remarks related to this report. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Sept. 2011 28

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