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BI SaaS & Cloud Strategies for Telcos
 

BI SaaS & Cloud Strategies for Telcos

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A presentation to the ETIS Business Intelligence & Data Warehousing Working Group in Brussels 22-Mar-13 discussing what Saas & Cloud means and how they will affect BI in Telcos

A presentation to the ETIS Business Intelligence & Data Warehousing Working Group in Brussels 22-Mar-13 discussing what Saas & Cloud means and how they will affect BI in Telcos

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    BI SaaS & Cloud Strategies for Telcos BI SaaS & Cloud Strategies for Telcos Presentation Transcript

    • Brussels   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  BI  Software  as  a  Service    &  Cloud  Strategies  for  Telcos    David  M  Walker  Data  Management  &  Warehousing   1  
    • Brussels  Cloud  Computing  (Since  1970)   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   In  1970  a  service  provider   would  have  owned  a   mainframe  and  provided   clients  with  a  connecFon   that  allowed  them  to   interact  with  the  system.   Many  companies  would   have  accessed  this  system   sharing  the  resource  on   demand     The  terminology  has  changed  and  the  technology  has  been  updated   but  the  funcFonality  remains  the  same.     “Cloud  compuFng  is  the  use  of  compuFng  resources  (hardware  and   soMware)  that  are  delivered  as  a  service  over  a  network  (typically  the   Internet).  Cloud  compuFng  entrusts  remote  services  with  a  users   2   data,  soMware  and  computaFon.”  -­‐  Wikipedia  
    • Brussels  Cloud  Computing  Architecture   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   3  
    • Brussels  The  ‘as  a  Service’  Stack   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  The  more  standard  the   business  applicaFon  the   higher  up  the  stack  it  is   possible  to  go  •  Most  organisaFons  can   do  e-­‐mail,  ERP,  CRM  as   SaaS  •  There  is  also  NaaS  –   Network  as  a  Service   that  provides  the   connecFvity  to  the   cloud  &  between  clouds   4  
    • Brussels  Cloud  Models   21  –  22     March  ‘13  •  Public   ©  2013  Data  Management  &  Warehousing   datamgmt.com   •  Services  provided  by  a  service  provider,  usually   offered  on  a  pay  per  use  model  measured  by  CPU,   Storage,  Network  Bandwidth,  AcFve  Seats,  etc.  •  Private   •  Services  built  by  an  organisaFon  for  it’s  own  use   but  using  the  technologies  and  techniques  of   public  cloud  compuFng  –  really  only  available  to   large  corporates  and  governments  •  Community   •  Services  built  by  a  group  of  organisaFons  who  use   common  resources  or  share  common  concerns   (security,  compliance,  etc.)  •  Hybrid   •  CombinaFon  of  Public  and  Private/Community   environment  using  allowing  commodity   components  where  possible  and  bespoke  cloud   services  where  necessary   5  
    • Brussels  Public  vs.  Private  Cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Public  cloud  has  an  iniFal  (very)  low  cost  with  predictable   long-­‐term  cost  –  although  the  long-­‐term  cost  is  oMen   considered  quite  high  –  private  cloud  is  costly  to  setup  and   long-­‐term  cost  is  unpredictable  •  Scale-­‐up  and  scale-­‐out  are  easier  on  public  cloud  as  the   service  provider  is  responsible  for  ensuring  resources  are   available  at  a  pre-­‐determined  cost  •  Security  &  privacy  of  data  on  public  cloud  will  always  be  a   concern.  There  are  addiFonal  concerns  over  data  locaFon  –   can  data  be  moved  between  states?  Can  rouge  states  host   their  applicaFons  in  the  same  hosted  environment  as  your   company  servers?  etc.   6  
    • Brussels  Elastic  Services   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  In  order  to  get  more  resource  cloud  based  services  have  ways  to   enable  organisaFons  to  get  more  physical  or  virtual  servers  quickly   and  easily  •  ElasFc  services  allow  organisaFons  to  expand  or  contract  the  size  of   their  individual  servers  (CPU/Disk/Bandwidth)  based  on  need   •  This  is  not  usually  transparent  as  it  oMen  requires  a  reboot   •  ElasFc  disk  space  is  usually  slower  than  dedicated  disks  •  Choice  of  database  technology  will  affect  choices   •  Appliances  need  to  be  hosted  or  co-­‐located   •  Column-­‐store  databases  are  very  effecFve  in  elasFc  compute  as  the   they  use  less  resources  compared  to  the  raw  data  or  row  based  dbs     •  Big  Data  technologies  favour  large  numbers  of  elasFc  compute   7   technologies  but  this  can  get  expensive    
    • Brussels  The  BI  Systems  Model   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools  Systems   Server   Database   Database   Servers  •  Most  BI/DWH  soluFons  do  &  will  look  something  like  this  •  There  will  be  a  corporate  strategy  for  operaFonal  systems   •  Legacy  systems  will  be  in-­‐house   •  New  systems  may  be  in-­‐house  or  in  the  cloud   •  Even  if  an  organisaFon  is  commifed  to  a  fully  cloud  based  future   there  will  be  a  transiFonal  state  which  is  mixed  mode   8  
    • Brussels  Deployment  Model  1   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools   Systems   Server   Database   Database   Servers   In    House   In  The  Cloud  •  ExisFng  Data  Warehouse  retained  in  house  •  Data  Marts  &  ReporFng  Tools  migrated  to  the  cloud   •  ETL  Server  has  to  deliver  ‘ETL’  (i.e.  data  ready  for  direct  load)   •  ReporFng  via  web  interface   •  Desktop  tools  used  via  Remote  Desktop  •  Favoured  as  a  first  step  into  the  cloud     9   •  Experiments  in  public  cloud  and  for  extranet  usage    
    • Brussels  Deployment  Model  2   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools  Systems   Server   Database   Database   Servers   In    House   In  The  Cloud  •  Deployment  with  two  ETL  servers   •  First  ETL  Server  loads  the  data  warehouse   •  Second  ETL  server  has  to  deliver  ‘ELT’  to  ensure  that  performance   is  sufficient  and  uses  a  pull  model   10  
    • Brussels  Deployment  Model  3   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools  Systems   Server   Database   Database   Servers   In    House   In  The  Cloud  •  Deployment  with  two  ETL  servers   •  First  ETL  Server  loads  the  staging  area,  this  is  normally  a  literal   staging  area  and  therefore  is  just  ‘EL’  (no  ‘T’)   •  Second  ETL  server  has  to  deliver  ‘ELT’  to  ensure  that  performance   is  sufficient  and  uses  a  pull  model     11  
    • Brussels  Deployment  Model  4   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools   Systems   Server   Database   Database   Servers  In    House   In  The  Cloud   •  Deployment  with  a  single  cloud  based  ETL  server   •  Normal  BI  operaFons  but  all  of  the  BI  is  in  the  cloud   •  More  oMen  used  with  Private  cloud  due  to  security  concerns   12  
    • Brussels  Deployment  Model  5   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools  Systems   Server   Database   Database   Servers   In  The  Cloud  •  Fully  cloud  based  environment  •  No  issues  around  data  movement  volumes  •  Security  concerns  will  have  been  addressed  because  all   corporate  data  is  in  the  cloud  already   13  
    • Brussels  Legacy  Deployment  Model     21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   Database   Database   Staging     Staging     Data   ReporFng   Source   ETL     Data  Mart   ETL  Server   Warehouse   Tools  Systems   Server   Database   Database   Servers  In  The   In    House  Cloud  •  Fully  cloud  based  environment  for  operaFonal  systems  •  Data  being  dragged  back  into  legacy  BI  system  •  Issues  with  migraFng  legacy  BI  technologies  to  the  cloud   14  
    • Brussels  Major  Issues   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Volume  of  data  over  the  network   •  Whichever  (distributed)  deployment  model  is  used  at  some  point   significant  amounts  of  data  will  have  to  moved  across  the   network  –  this  is  the  slowest  component  of  any  BI  soluFon  and   introduces  cost  and  latency  •  Punching  a  hole  in  the  firewall   •  Many  organisaFons  will  be  concerned  about  deploying  an  ETL   tool  in  the  cloud  that  needs  fill  read  access  to  all  it’s  major   systems  –  deployment  models  that  restrict  this  access  tend  to  be   more  popular  •  Compliance   •  Can  you  move  your  data  outside  your  state  and  any  other  range   of  regulaFons     •  US  -­‐  FISMA,HIPAA,  SOX;  EU  –  Data  ProtecFon  DirecFve;  etc.   15  
    • Brussels  Appliances  in  the  cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  All  physical  appliances  in  the  cloud  have  to  be  hosted  or  co-­‐ located   •  Oracle  Exadata,  IBM  Netezza,  InfoBright  Infopliance   •  All  offer  some  managed  service,  implementaFon  with  preferred   partners  or  self-­‐build  cloud  opFons  •  Virtual  Appliance  providers  allow  elasFc  services  to  be  used  as   well  as  being  hosted  or  co-­‐located   •  EMC  Greenplum,  ParAccel   •  These  technologies  have  community  ediFons  which  allow  try   before  you  buy   •  Again  all  offer  some  managed  service,  implementaFon  with   preferred  partners  or  self-­‐build  cloud  opFons         16  
    • Brussels  Column  Store  In  the  Cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Column  Store  databases  well  suited  to  cloud  implementaFons  •  UK  operator  data  being  loaded  into  a  column  store  database   •  2.6  Billion  call  data  records  (CDR)  per  day   •  114Gb  of  data  in  raw  files  including  reference  data   •  <  2.5  hours  to  transfer  to  server  and  load  data   •  Database  grows  by  7Gb  per  day  –  effecFve  compression  16.25:1  •  Players  in  the  market  offering  services  in  this  area  include:   •  AcFan  Vectorwise*,  HP  VerFca,  InfoBright*,  MicrosoM  SQL  Server   2012,  SAP  Sybase  IQ   •  *These  technologies  have  community  ediFons  which  allow  try   before  you  buy  –  others  have  low  cost  PoC  opFons   17   •  All  available  in  co-­‐locaFon,  hosted  and  elasFc  service  models    
    • Brussels  Big  Data  in  the  Cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  The  technologies  that  was  designed  for  use  in  the  cloud  from   the  beginning.  •  Lots  of  emerging  technologies  and  companies   •  Current  ones  which  are  definitely  interesFng  include  Acunu,   Cassandra,  DataStax,  Cloudera,  HortonWorks,  MarkLogic,   Couchbase,  etc.  but  this  is  not  a  definiFve  list     •  All  the  big  vendors  (IBM,  Oracle,  EMC,  SAP,  etc.)  also  have  big   data  offerings  •  Many  of  these  technologies  being  deployed  besides   tradiFonal  database  technologies   •  Very  low  cost  as  the  soMware  is  free  and  by  definiFon  they  use   elasFc  compute   18  
    • Brussels  BI  Tools  In  the  Cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Technical  deployment  of  ReporFng  and  Data  VisualisaFon   Tools  in  the  cloud  is  the  easiest  part  of  the  process    •  Each  product  has  a  defined  deployment  model  just  as  they  do   in  an  in-­‐house  data  centre   •  Obtain  the  servers  (co-­‐located,  hosted  or  elasFc)  and  install  the   soMware  and  connect  to  the  data  servers  •  Some  hosFng  and  infrastructure  companies  will  provide  pre-­‐ deployed  soMware  packages  •  The  quesFon  is  does  your  soMware  vendor  understand  offer   an  effecFve  SaaS  licencing  model  –  most  maintain  their   exisFng  ‘per  seat’  licence  model  rather  than  pay  by  use  model   19  
    • Brussels  Big  Data  Landscape   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   20  
    • Brussels  Full  Stack  Cloud  Providers   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Some  companies  have  the  depth  of  tools  (ETL,  Database,   ReporFng)  and  faciliFes  to  provide  a  full  BI  in  the  cloud  stack   •  IBM   •  Datastage,  Netezza,  Cognos  and  various  Big  Data  Technologies   •  MicrosoM   •  SSIS,  SQL  Server  2012,  ReporFng  Services  and  Hadoop   •  Oracle   •  Oracle  Technology  on  Demand  stack  (Exadata,  Discoverer,  etc.)   •  SAP  BI  On  Demand   •  Business  Objects  reporFng  and  ETL  with  SAP  HANA   21  •  In  pracFce  some  are  more  mature  than  others  in  this  area  
    • Brussels  The  Positive  Impact  of  Cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  The  provisioning  of  technology  should  be  faster  •  The  cost  base  should  be  more  predictable  for  compute   resources  •  The  cloud  is  an  excellent  way  to  trial  new  technologies  and  to   run  rapid  developments  in  a  Skunk  Works  approach   22  
    • Brussels  The  Negative  Impact  of  Cloud   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Most  BI  operaFons  have  to  deal  with  an  IT  department   already  –  this  doesn’t  change  and  may  even  be  more  complex    •  Always  consider  the  cost  of  moving  large  amounts  of  data   from  an  in-­‐house  system  to  the  cloud  –  this  is  oMen  the   breaking  point  for  cloud  based.  •  The  reverse  may  also  be  true  –  your  operaFonal  systems  may   be  put  in  the  cloud  before  you  have  BI  there,  in  which  case   you  will  be  paying  to  download  the  data  •  There  are  many  more  operaFonal  issues  than  technical  issues   around  moving  service  provision  to  the  cloud   23  
    • Brussels  What  doesn’t  change   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com  •  Cloud  and  SaaS  are  just  the  latest  iteraFon  of  cost  management   concepts  (Timeshare,  Outsourcing,  etc.)  for  IT  •  They  can  help  with  the  baseline  costs  of  a  BI  project  by  providing   and  managing  the  commodity  components  of  the  environment  •  But  …  •  Most  BI  projects  are  about  an  interacFon  between  the  business  and   IT  systems  •  They  are  about  rapidly  delivering  informaFon  in  a  constantly   changing  environment  •  <10%  of  the  TCO  over  10  years  is  in  infrastructure  –  the  rest  is  in   people,  development  of  ETL,  support,  change     24  
    • Brussels  Geek  &  Poke’s  View  …   21  –  22     March  ‘13   ©  2013  Data  Management  &  Warehousing   datamgmt.com   25  hfp://geekandpoke.typepad.com    
    • Brussels  About  Us   21  –  22     March  ‘13   13  November   Data  Management  &  Warehousing  is  a  UK  based  consultancy   2012  that  has  been  delivering  successful  business  intelligence  and  data   warehousing  soluFons  since  1995.     ©  2012  Data  Management  &  Warehousing     Our  consultants  have  worked  with  major  corporaFons  around   the  world  including  the  US,  Europe,  Africa  and  the  Middle  East.       We  have  worked  in  many  industry  sectors  such  as  telcos,   manufacturing,  retail,  financial  and  transport.  We  provide   governance  and  project  management  as  well  as  experFse  in  the   leading  technologies.     26  
    • Brussels  Contact  Us   21  –  22     March  ‘13   13  November  •  Data  Management  &  Warehousing   2012   •  Website:  hfp://datamgmt.com   •  Telephone:  UK  +44  118  321  5930   ©  2012  Data  Management  &  Warehousing   •      US  +1  716  406  3311  •  David  Walker   •  E-­‐Mail:  davidw@datamgmt.com   •  Telephone:  +44  (0)  7990  594  372   •  Skype:  datamgmt   •  White  Papers:    hfp://datamgmt.com/white-­‐papers   •  PresentaFons:    hfp://datamgmt.com/presentaFons   •  Blog:    hfp://datamgmt.com/blog   27  
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