Sentiment Analytics - The only way forward

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1. Sentiment Analytics - The only way forward
2. So tell me.. What is Sentiment
3. The definition of sentiment is simple - it's how people feel about things
4. Sentiment is universal
5. Even Animals have sentiments
6. There are 2 forms of sentiment Outbursts
7. Emotional & Opioniated
8. Emotional: Love, hate, sadness, anger, and joy are all powerful sentiments
9. Opinions are like belly buttons.. everybody's got one especially customers
10. Customers are pouring sentiments on Social Media
11. No Opinion: This guy doesn't exist in reality
12. Social Media is now…The new Voice of the Customer
13. 39% of Twitter users exposed to a retailer’s tweet made a purchase– Compete 2012
14. Single Tweet can disrupt a brand
15. Negative Customer Feedback on Twitter
16. United airlines breaks Guitar
17. Dave Carrol’s Youtube Videos caused over $180 million worth media damages to United Airlines
18. Modern Customer is empowered with sentiments & social platforms
19. Brands have to listen to their Customers
20. Brands have to listen to their Competition
21. R u Ready to grow Super Brand Intelligence?
22. Than its time to record Sentiments!!
23. Datamatics' SENTIpede
24. SENTIpedeTM is a dynamic, customizable and robust market intelligence solution that ensure swift response to online opportunities and threats.
25. A collaborative blend of man and machine SENTIpede™ adds Insights from unstructured media sources for structured research needs
26. Connect with us at : business@datamatics.com / www.datamatics.com





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Sentiment Analytics - The only way forward

  1. The only way Forward
  2. So tell me… What is Sentiment?
  3. The definition of sentiment is simple – it’s how people feel about things
  4. Sentiment is Universal
  5. Even Animals have sentiments
  6. There are 2 Forms of Sentiment Outbursts
  7. Emotional & Opinionated
  8. Emotional Love, hate, sadness, anger, and joy are all powerful sentiments.
  9. Opinionated
  10. Customers are pouring these sentiments on Social Media
  11. This guy doesn’t exist in reality
  12. Social Media is now… The new Voice of the Customer
  13. 39% of Twitter users exposed to a retailer’s tweet made a purchase – Compete 2012 87% of users Like brands on the social network – LAB42 2012 27% of U.S online consumers have shopped for a product because of something they saw on a social media site – NPD Group 2012 Globally 46% of those with online access use social media to help make purchase decisions – NIELSEN 2012
  14. Single Tweet can disrupt a brand
  15. Dave Carrol’s Youtube Videos caused over $180 million worth media damages to United Airlines
  16. Modern Customer is empowered with sentiments & social platforms
  17. Brands have to to their Customers listen
  18. Brands have to to their Competition listen
  19. R u Ready to grow Super Brand Intelligence?
  20. Than its time to rec rd Sentiments!!!
  21. SENTIpedeTM is a dynamic, customizable and robust market intelligence solution that ensure swift response to online opportunities and threats. It enables companies to: About SENTIpedeTM  “Listen” to what’s being said about your brand, service or company by millions of consumers online  Identify key metrics and establish benchmarks  Identify--and drive outreach--to influencers  Quickly uncover opportunities and spot threats  Proactively monitor, protect and promote your brand and organization--and your reputation  Evaluate the effectiveness of marketing campaigns  Executives and other directors who require a macro-look at their company’s positioning in the marketplace
  22. Capturing Insights A collaborative blend of man and machine SENTIpede™ adds Insights from unstructured media sources for structured research needs.
  23. www.datamatics.com Thank YOU business@datamatics.com

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