>	  Making	  data	  sexy	  <	         Turning	  raw	  data	  into	  	          ac.onable	  insights	  
>	  The	  datalicious	  elevator	  pitch	                “Using	  data	  to	  widen	  the	  funnel”	          Media	  A:ri...
Make	  data	  sexy	                        by	  turning	  it	  into	  	                       ac<onable	  insights	  Augus...
Standardise	  metrics	  August	  2011	              ©	  Datalicious	  Pty	  Ltd	     4	  
August	  2011	     ©	  Datalicious	  Pty	  Ltd	     5	  
Break	  down	  data	  silos	  August	  2011	             ©	  Datalicious	  Pty	  Ltd	     6	  
>	  Establish	  a	  single	  source	  of	  truth	   Insights	                                                   Repor<ng  ...
>	  Combine	  profile	  data	  sources	                  CRM	  Profile	                                                     ...
>	  3rd	  party	  data	  enhancements	                 Customer	  profile	  data	                Geo-­‐demographic	  data	 ...
Visualise	  your	  data	  August	  2011	               ©	  Datalicious	  Pty	  Ltd	     10	  
What	  trends	  can	  you	  iden<fy	  in	  5	  seconds	  	            by	  looking	  at	  the	  raw	  data	  only?	  Augus...
August	  2011	     ©	  Datalicious	  Pty	  Ltd	     12	  
August	  2011	     ©	  Datalicious	  Pty	  Ltd	     13	  
August	  2011	     ©	  Datalicious	  Pty	  Ltd	     14	  
August	  2011	     ©	  Datalicious	  Pty	  Ltd	     15	  
RED	  =	  No	  single	  men	     August	  2011	                   ©	  Datalicious	  Pty	  Ltd	     16	  
Allocate	  a	  data	  budget	  August	  2011	           ©	  Datalicious	  Pty	  Ltd	     17	  
Combine	  data	  &	  crea<vity	  August	  2011	     ©	  Datalicious	  Pty	  Ltd	     18	  
August	  2011	     ©	  Datalicious	  Pty	  Ltd	     19	  
Contact	  us	                       insights@datalicious.com	                                  	                          ...
Data	  >	  Insights	  >	  Ac<on	  August	  2011	          ©	  Datalicious	  Pty	  Ltd	     21	  
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STW: Making Data Sexy

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STW: Making Data Sexy

  1. 1. >  Making  data  sexy  <   Turning  raw  data  into     ac.onable  insights  
  2. 2. >  The  datalicious  elevator  pitch   “Using  data  to  widen  the  funnel”   Media  A:ribu<on  &  Modeling   Op<mise  channel  mix,  predict  sales   Targeted  Direct  Marke<ng     Increase  relevance,  reduce  churn   Tes<ng  &  Op<misa<on   Remove  barriers,  drive  sales   Boos<ng  ROI  
  3. 3. Make  data  sexy   by  turning  it  into     ac<onable  insights  August  2011   ©  Datalicious  Pty  Ltd   3  
  4. 4. Standardise  metrics  August  2011   ©  Datalicious  Pty  Ltd   4  
  5. 5. August  2011   ©  Datalicious  Pty  Ltd   5  
  6. 6. Break  down  data  silos  August  2011   ©  Datalicious  Pty  Ltd   6  
  7. 7. >  Establish  a  single  source  of  truth   Insights   Repor<ng  August  2011   ©  Datalicious  Pty  Ltd   7  
  8. 8. >  Combine  profile  data  sources   CRM  Profile   Site  Behaviour   one-­‐off  collec.on  of  demographical  data     tracking  of  purchase  funnel  stage   +   age,  gender,  address,  etc   browsing,  checkout,  etc   customer  lifecycle  metrics  and  key  dates   tracking  of  content  preferences   profitability,  expira<on,  etc   products,  brands,  features,  etc   predic.ve  models  based  on  data  mining   tracking  of  external  campaign  responses   propensity  to  buy,  churn,  etc   search  terms,  referrers,  etc   historical  data  from  previous  transac.ons   tracking  of  internal  promo.on  responses   average  order  value,  points,  etc   emails,  internal  search,  etc   Updated  Occasionally   Updated  Con<nuously  August  2011   ©  Datalicious  Pty  Ltd   8  
  9. 9. >  3rd  party  data  enhancements   Customer  profile  data   Geo-­‐demographic  data   +   The  whole  is  greater     than  the  sum  of  its  parts   3rd  party  data  August  2011   ©  Datalicious  Pty  Ltd   9  
  10. 10. Visualise  your  data  August  2011   ©  Datalicious  Pty  Ltd   10  
  11. 11. What  trends  can  you  iden<fy  in  5  seconds     by  looking  at  the  raw  data  only?  August  2011   ©  Datalicious  Pty  Ltd   11  
  12. 12. August  2011   ©  Datalicious  Pty  Ltd   12  
  13. 13. August  2011   ©  Datalicious  Pty  Ltd   13  
  14. 14. August  2011   ©  Datalicious  Pty  Ltd   14  
  15. 15. August  2011   ©  Datalicious  Pty  Ltd   15  
  16. 16. RED  =  No  single  men   August  2011   ©  Datalicious  Pty  Ltd   16  
  17. 17. Allocate  a  data  budget  August  2011   ©  Datalicious  Pty  Ltd   17  
  18. 18. Combine  data  &  crea<vity  August  2011   ©  Datalicious  Pty  Ltd   18  
  19. 19. August  2011   ©  Datalicious  Pty  Ltd   19  
  20. 20. Contact  us   insights@datalicious.com     Learn  more   blog.datalicious.com     Follow  me   twi:er.com/datalicious    August  2011   ©  Datalicious  Pty  Ltd   20  
  21. 21. Data  >  Insights  >  Ac<on  August  2011   ©  Datalicious  Pty  Ltd   21  
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