Data, Privacy & Ethics

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Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?

Data, Privacy & Ethics

  1. 1. > Data, Privacy & Ethics < Did technology kill privacy?
  2. 2. > Smart data driven marketing “Turning data into actionable insights to widen the conversion funnel” Media Attribution & Modeling Maximise reach, awareness & increase ROI Targeting & Merchandising Improve engagement, boost loyalty Testing & Optimisation Remove barriers, drive sales Boosting ROMI November 2013 © Datalicious Pty Ltd 2
  3. 3. Clive Humby: Data is the new oil November 2013 © Datalicious Pty Ltd 3
  4. 4. Oil and data come at a price November 2013 © Datalicious Pty Ltd 4
  5. 5. November 2013 © Datalicious Pty Ltd 5 http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF
  6. 6. November 2013 © Datalicious Pty Ltd 6 http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy
  7. 7. Number of times the word ‘privacy’ appears in books November 2013 © Datalicious Pty Ltd Find out more: http://data.li/Hpatjy (you’ve been tracked) 7
  8. 8. Collecting data for the sake of it or to add value to consumers? November 2013 © Datalicious Pty Ltd 8
  9. 9. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/HpaYKy (you’ve been tracked) 9
  10. 10. November 2013 © Datalicious Pty Ltd 10
  11. 11. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/Hpb1pC (you’ve been tracked) 11
  12. 12. > Learning with every single click Using website and email responses to learn a little bite more about subscribers at every touch point to keep refining profiles and messages. November 2013 © Datalicious Pty Ltd 12
  13. 13. > Rich profiles increase relevance Whole is greater than sum of its parts Behavioural data Transactional data + Customers Prospects 3rd party data November 2013 Repeat customers © Datalicious Pty Ltd 13
  14. 14. November 2013 © Datalicious Pty Ltd 14 http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy
  15. 15. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/Hpe7Kd (you’ve been tracked) 15
  16. 16. November 2013 © Datalicious Pty Ltd 16 http://data.li/1doE2g2, http://data.li/17sblQw, http://data.li/1doE9Iu
  17. 17. November 2013 © Datalicious Pty Ltd 17 http://data.li/1doyIJH, http://data.li/1dozer5, http://data.li/1dozlDd
  18. 18. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/18kOXcl (you’ve been tracked) 18
  19. 19. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/HpeKn9 (you’ve been tracked) 19
  20. 20. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/HpgKM4 (you’ve been tracked) 20
  21. 21. November 2013 © Datalicious Pty Ltd http://data.li/HphH75, http://data.li/HphG3g, 21
  22. 22. November 2013 © Datalicious Pty Ltd 22 http://data.li/HpddgV, http://data.li/HpdhgD, http://data.li/Hpdu3p
  23. 23. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/HpgZXJ (you’ve been tracked) 23
  24. 24. November 2013 © Datalicious Pty Ltd 24 http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R
  25. 25. November 2013 © Datalicious Pty Ltd 25 http://data.li/1doA07F, http://data.li/1doA3QQ, http://data.li/1doADxU
  26. 26. November 2013 © Datalicious Pty Ltd 26 http://data.li/1doy4Mq, http://data.li/1doBnDl, http://data.li/1doBu1w
  27. 27. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/18kPfQi (you’ve been tracked) 27
  28. 28. November 2013 © Datalicious Pty Ltd 28 Find out more: http://data.li/18kOUgH (you’ve been tracked)
  29. 29. November 2013 © Datalicious Pty Ltd 29 Find out more: http://data.li/18kOQh0 (you’ve been tracked)
  30. 30. Will privacy laws protect consumers in the future? Has it worked in the past? November 2013 © Datalicious Pty Ltd 30
  31. 31. Are self-regulation and ethics the solution? Heard of ethical egoism? November 2013 © Datalicious Pty Ltd 31
  32. 32. November 2013 © Datalicious Pty Ltd 32 Find out more: http://data.li/18kQCi6, http://data.li/18kQyij
  33. 33. November 2013 © Datalicious Pty Ltd 33 Find out more: http://data.li/18kQwa9 (you’ve been tracked)
  34. 34. November 2013 © Datalicious Pty Ltd 34 Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB
  35. 35. November 2013 © Datalicious Pty Ltd Find out more: http://data.li/18kPsmJ (you’ve been tracked) 35
  36. 36. Technology killed privacy. Ethics are a sham. Long live smart data driven marketing that adds value to consumers. November 2013 © Datalicious Pty Ltd 36
  37. 37. Contact us cbartens@datalicious.com Learn more blog.datalicious.com Follow us twitter.com/datalicious November 2013 © Datalicious Pty Ltd 37
  38. 38. Smart data driven marketing November 2013 © Datalicious Pty Ltd 38

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