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NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
NSW YoungBloods Purchase Paths
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NSW YoungBloods Purchase Paths

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The presentation illustrates the different purchase paths.

The presentation illustrates the different purchase paths.

Published in: Technology
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Transcript

  • 1. PURCHASE PATHSChannels,  devices,  crea/ve,  etc  
  • 2. ABOUT  DATALICIOUS  November  2012   Datalicious  Pty  Ltd   2  
  • 3. CHALLENGE:  CHANNEL  OVERLAP   Online   Mobile   Retail  November  2012   Datalicious  Pty  Ltd   3  
  • 4. SOLUTION:  PURCHASE  PATHS  §  CHANNEL   –  TV  >  DISPLAY  >  SEARCH  >  ONLINE  SALE   –  TV  >  DISPLAY  >  SEARCH  >  RETAIL/CALL  CENTER  SALE  §  DEVICE   –  LAPTOP  >  TABLET  >  MOBILE  >  SALE  §  CREATIVE   –  CREATIVE  1  >  CREATIVE  2  >  CREATIVE  N  >  SALE  §  CONTENT   –  ARTICLE  1  >  ARTICLE  2  >  ARTICLE  N  >  SALE  November  2012   Datalicious  Pty  Ltd   4  
  • 5. COMBIN  PATHS   COMMON  UNIQUE  IDENTIFIER  OR  CUSTOMER  ID   Home   Office   Mobile   Tablet   […]   QUALITATIVE  RESEARCH  ON  CUSTOMER  SAMPLE  November  2012   Datalicious  Pty  Ltd   5  
  • 6. ATTRIBUTING  CREDIT       100%   $100   33%   33%   33%   $100   X%   Y%   Z%   $100  November  2012   Datalicious  Pty  Ltd   6  
  • 7. ATTRIBUTING  CREDIT  November  2012   Datalicious  Pty  Ltd   7  
  • 8. IMPACT  #1:  MEASUREMENT  November  2012   Datalicious  Pty  Ltd   8  
  • 9. IMPACT  #2:  TARGETING  PURCHASE   DATA     PRODUCT     PRODUCT     DEFAULT   CHANNEL   DEVICE   CYCLE   POINT   CATEG.  A   CATEG.  B   DEFAULT   N/A   PAY  TV   CONSOLE  CONSIDER.   PRODUCT   DISPLAY   LAPTOP  RESEARCH   VIEW  PURCHASE   ADD  TO     SEARCH   MOBILE   INTENT   CART   EXISTING   LOGIN   EMAIL   TABLET  CUSTOMER  November  2012   Datalicious  Pty  Ltd   9  
  • 10. THE  BIG  IDEA  &  PATHS   CHANNEL     1  >  2  >  N   BIG   IDEA   CREATIVE     DEVICE     1  >  2  >  N   1  >  2  >  N  November  2012   Datalicious  Pty  Ltd   10  
  • 11. THANK YOUcbartens@datalicious.com   blog.datalicious.com   @datalicious  

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