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Data	  &	  Analy*cs	  Council	  Event	  
Tonight	  •    ADMA	  Councils	  •    Ini*al	  Survey	  Results	  •    Guest	  speaker	  Peter	  Hanlon	  •    Data	  &	  ...
ADMA	  Councils	  •  Groups	  of	  marketers	  interested	  in	  	     specific	  areas	  of	  marke*ng	  •  Any	  ADMA	  m...
ADMA	  Councils	  •    Data	  &	  Analy*cs	  •    Agency	  •    Contact	  Centre	  •    Digital	  •    Mail	  •    Mul*-­‐...
Australian	  Direct	  Marke*ng	  Associa*on	  
Data	  &	  Analy*cs	  Council	  Led	  by	  an	  Execu*ve	  CommiQee	  	  •  Chris*an	  Bartens,	  Datalicious	  (Chair)	  ...
How	  much	  emphasis	  is	  placed	  on	  analy*cs	  and	  data	  in	  your	  company?	  	      Australian	  Direct	  Mar...
Do	  you	  *e	  sales	  back	  to	  a	  campaign	  and/or	  media	  channel?	      Australian	  Direct	  Marke*ng	  Associ...
Do	  you	  have	  a	  single	  customer	  view?	      Australian	  Direct	  Marke*ng	  Associa*on	  
Are	  you	  using	  web	  analy*cs?	     Australian	  Direct	  Marke*ng	  Associa*on	  
Guest	  Speaker	                                               Peter	  Hanlon	                                 Westpac	  G...
Data	  Journey	  &	  Whitepapers	  To	  transac5onal	  data	                                                              ...
Data	  Journey	  &	  Whitepapers	  To	  transac5onal	  data	                                                              ...
Whitepaper	  Champions	  •  Defining	  Metrics	  Frameworks	     –  Chris*an	  Bartens,	  Datalicious	  •  Campaign	  Track...
Email	  councils@adma.com.au	  To	  transac5onal	  data	                                                                  ...
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ADMA Data and Analytics Council Event

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Transcript of "ADMA Data and Analytics Council Event"

  1. 1. Data  &  Analy*cs  Council  Event  
  2. 2. Tonight  •  ADMA  Councils  •  Ini*al  Survey  Results  •  Guest  speaker  Peter  Hanlon  •  Data  &  Analy*cs  Council  Roadmap  •  Drinks  &  Networking   Australian  Direct  Marke*ng  Associa*on  
  3. 3. ADMA  Councils  •  Groups  of  marketers  interested  in     specific  areas  of  marke*ng  •  Any  ADMA  member  employee  can  join  •  You  can  join  as  many  councils  as  you  like!  •  Email  councils@adma.com.au     Australian  Direct  Marke*ng  Associa*on  
  4. 4. ADMA  Councils  •  Data  &  Analy*cs  •  Agency  •  Contact  Centre  •  Digital  •  Mail  •  Mul*-­‐Channel  Acquisi*on  •  Rela*onship  Marke*ng  Customer  Management     Australian  Direct  Marke*ng  Associa*on  
  5. 5. Australian  Direct  Marke*ng  Associa*on  
  6. 6. Data  &  Analy*cs  Council  Led  by  an  Execu*ve  CommiQee    •  Chris*an  Bartens,  Datalicious  (Chair)   105  ADMA  members  are  •  Abramo  Ierardo,  Ac*on  Mailing  Lists  •  Nalini  Kara,  Acxiom   on  the  Data  &  Analy5cs  •  Michiel  Kleijn,  Alterian   Council  now,  email  •  AnneQe  McElhinney,  Aussie   councils@adma.com.au    •  Will  Scully-­‐Power,  Datara*  •  Regan  Yan,  Digital  Alchemy   to  join  them.  •  Rob  Peck,  ING  Direct    •  Marcus  Sandmann,  Michael  Page  •  Rachel  Rohrlach,  Optus  •  Wayne  Elley,  Salmat  •  David  Kerr,  SEMA  •  Ian  Smith,  Westpac     Australian  Direct  Marke*ng  Associa*on  
  7. 7. How  much  emphasis  is  placed  on  analy*cs  and  data  in  your  company?     Australian  Direct  Marke*ng  Associa*on  
  8. 8. Do  you  *e  sales  back  to  a  campaign  and/or  media  channel?   Australian  Direct  Marke*ng  Associa*on  
  9. 9. Do  you  have  a  single  customer  view?   Australian  Direct  Marke*ng  Associa*on  
  10. 10. Are  you  using  web  analy*cs?   Australian  Direct  Marke*ng  Associa*on  
  11. 11. Guest  Speaker   Peter  Hanlon   Westpac  Group  Execu*ve     People  &  Transforma*on  Australian  Direct  Marke*ng  Associa*on  
  12. 12. Data  Journey  &  Whitepapers  To  transac5onal  data   To  reten5on  messages     PurchaseFrom  suspect  to   prospect   To  customer   Time   Time   Iden*fica*on  From  behavioural  data   From  awareness  messages   Australian  Direct  Marke*ng  Associa*on  
  13. 13. Data  Journey  &  Whitepapers  To  transac5onal  data   To  reten5on  messages   Purchase   Value   Segmenta5on   Loyalty  &  Reward   Alloca5on   Single   Contact   Customer  View   Preferences  From  suspect  to   Tes5ng  &   prospect   To  customer   Time   Op5misa5on   Mul5-­‐Channel   CRM   Time   Media   Segmenta5o Trigger  Based   n  &  Targe5ng   Marke5ng   Behavioral   Targe5ng   Campaign   Defining     Tracking  &  Media     A  Metrics   APribu5on   Framework   Iden*fica*on  From  behavioural  data   From  awareness  messages   Australian  Direct  Marke*ng  Associa*on  
  14. 14. Whitepaper  Champions  •  Defining  Metrics  Frameworks   –  Chris*an  Bartens,  Datalicious  •  Campaign  Tracking  &  Media  AQribu*on   –  Chris*an  Bartens,  Datalicious  •  Trigger  Based  Marke*ng   –  Will  Scully-­‐Power,  Datara*  •  Loyalty  &  Reward  Alloca*on   –  David  Kerr,  SEMA   Australian  Direct  Marke*ng  Associa*on  
  15. 15. Email  councils@adma.com.au  To  transac5onal  data   To  reten5on  messages   Purchase   Value   Segmenta5on   Loyalty  &  Reward   Alloca5on   Single   Contact   Customer  View   Preferences  From  suspect  to   Tes5ng  &   prospect   To  customer   Time   Op5misa5on   Mul5-­‐Channel   CRM   Time   Media  Segmenta5o Trigger  Based  n  &  Targe5ng   Marke5ng   Behavioral   Targe5ng   Campaign   Defining     Tracking  &  Media     A  Metrics   APribu5on   Framework   Iden*fica*on  From  behavioural  data   From  awareness  messages   Australian  Direct  Marke*ng  Associa*on  
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