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The Best Analytics Tools

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The presentation discusses the usage of the best analytics tools for marketing and advertising requirements.

The presentation discusses the usage of the best analytics tools for marketing and advertising requirements.

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    The Best Analytics Tools The Best Analytics Tools Presentation Transcript

    • Paid vs. Free:What Are The Best AnalyticsTools For Your Marketing & Advertising Requirements?
    • The Panel•  Rod Jacka Managing Director, Panalysis•  Alex Crompton Senior Manager, Web Marketing, Aussie•  Jonathan Kerr Associate Director eCommerce, Budget Direct•  Matt Langie Director Product Marketing, Omniture (Global)•  Christian Bartens Managing Director, Datalicious
    • Customer  data  journey   To  transac/onal  data   To  reten/on  messages   Time   From  prospect   To  customer     Purchase From  behavioural  data   From  awareness  messages  February 2010 © Datalicious Pty Ltd 3
    • Corporate  data  journey   Stage  1   Stage  2   Stage  3   Data  is  fully  owned       Sophis8ca8on in-­‐house,  advanced   Data  is  being  brought     predic8ve  modelling   in-­‐house,  shi@  towards   and  trigger  based   Third  par8es  control   insights  genera8on  and   marke8ng,  i.e.  what     data  mining,  i.e.  why   will  happen  and     most  data,  ad  hoc   did  it  happen?   making  it  happen!   repor8ng  only,  i.e.     what  happened?   Time,  Control  February 2010 © Datalicious Pty Ltd 4
    • The Right Questions to Ask! Free vs. Paid2010 Adobe Systems Incorporated. All Rights Reserved.
    • What is Your Business? Media Payment Transactions Classifieds 3D Modeling Image Publishing Translation ServicesVideo Publishing Software Dev Tools ISP Telecom Online Advertising Directory ServicesOperating Systems Book Publishing Office Apps Mapping Services Mobile Apps Social Media Web browser development Financial Publishing2010 Adobe Systems Incorporated. All Rights Reserved.
    • Compete with Google2010 Adobe Systems Incorporated. All Rights Reserved.
    • Legal Risks? Legal Exposure Indemnification Compliance Risks Signing Authority2010 Adobe Systems Incorporated. All Rights Reserved.
    • Integration ? er ce o mm eCLook forleveragepoints2010 Adobe Systems Incorporated. All Rights Reserved. © Thinkstock images
    • Service & Support? Industry Best Practices •  Implementation & Deployment •  Business & Outsourcing Services •  Deep vertical expertise Thought-leading Education •  Courseware Catalog & Certification •  Customized Content & Delivery Direct Service •  24x7 Global Tech Support •  Twitter Care •  Personalized Account Management2010 Adobe Systems Incorporated. All Rights Reserved.
    • Actual Customer Examples Jonathan Kerr Associate Director eCommerce A&G Insurance Services2010 Adobe Systems Incorporated. All Rights Reserved.
    • Know more, do moreA company built on stats •  Underwriting culture applied to marketing / eCommerce •  Everything we do is measurable •  Perfect culture for web analytics •  Invest in knowledge/informationTest, Test, Test, Test …. •  Understanding correlations •  High quality / fast data required (Can’t wait a day)Not waiting, innovating •  Need the tools to move with us •  Part of the roadmap •  Independence2010 Adobe Systems Incorporated. All Rights Reserved.
    • Project Examples: 3600 View Online Started Call Centre Sales •  Dec 2006 “We want this” – March 2007 “Live” •  Full sub-relations – everything tied together in Omniture Suite •  Continue to push this further2010 Adobe Systems Incorporated. All Rights Reserved.
    • Project examples: Campaign Stacking/Unified Sources We run •  SiteCatalyst •  Discover •  Survey •  SearchCenter •  Genesis/Dreammail Campaign Stacking / Unified Sources •  Live since January 2008 •  Surprised everyone •  Interrelations remarkable •  Added to our 3600 view •  People are peculiar2010 Adobe Systems Incorporated. All Rights Reserved.
    • Integration / ROI Best General Insurance Product, Australian Banking & Finance Awards 2009 To leverage our data •  We need the whole story •  Innovation / Integration •  Community •  Partnership / Support ROI •  Very Effective Marketing Spend Car Insurance Best Large Australian •  Best Value = Conversion = Profit Australia 2007 - 2010 Contact Centre, ATA Awards 20092010 Adobe Systems Incorporated. All Rights Reserved.
    • Thank YouQuestions?