Service Marketing in the Digital Age
Upcoming SlideShare
Loading in...5
×
 

Service Marketing in the Digital Age

on

  • 357 views

The presentation illustrates the role of service marketing in the digital age and discusses the importance of data.

The presentation illustrates the role of service marketing in the digital age and discusses the importance of data.

Statistics

Views

Total Views
357
Slideshare-icon Views on SlideShare
357
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Service Marketing in the Digital Age Service Marketing in the Digital Age Presentation Transcript

    • [  service  marke,ng  ]  Service  marke+ng  in  the  digital  age   and  the  importance  of  data  
    • web   analy+cs   marke+ng   customer   campaigns   databases   “Helping  companies     data     op/mize  their  marke/ng  strategy     insights   by  providing  ac/onable  insights     ac+on   based  on  solid  data  analysis.”   media     customer   plans   profiles   target   segments  [  august  2008  ]   [  datalicious.com  ]  
    • web   analy+cs   marke+ng   customer   campaigns   databases   data     insights   ac+on   media     customer   plans   profiles   target   segments  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • perishable   marke,ng  [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  the  right  mix  ]   place   promo,on   product   mix   physical   price   evidence   process   people  [  august  2008  ]   [  datalicious.com  ]  
    • [  aida(s)  ]   old  media   new  media   awareness   interest   desire   ac+on   sa+sfac+on   social  media  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • break   yay!  [  august  2008  ]   [  datalicious.com  ]  
    • [  promo,on  ]   audiences   pla>orms   content  [  august  2008  ]   [  datalicious.com  ]  
    • [  online  oxygen  ]   online  oxygen  =  digital  way  of  life   [  august  2008  ]   [  datalicious.com  ]  
    • rewiring  brains  =  different  neural  pathways  [  august  2008  ]   [  datalicious.com  ]  
    • quick  and  ruthless  =  reduced  aCen,on  spans  [  august  2008  ]   [  datalicious.com  ]  
    • [  basic  human  needs  ]   web  2.0  [  august  2008  ]   [  source:  maslow  ]   [  datalicious.com  ]  
    • [  flickr.com  ]   Iden,fy  the  influencers  and  advocates  [  august  2008  ]   [  source:  isobar,  lococitato]   [  datalicious.com  ]  
    • [  promo,on  ]   audiences   pla>orms   content  [  august  2008  ]   [  datalicious.com  ]  
    • [  digital  media  ]   >  50%  digital  by  2008    [  august  2008  ]   [  source:  carat  ]   [  datalicious.com  ]  
    • [  australia  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  digital  universe  today  ]  [  august  2008  ]   [  source:  isobar  ]   [  datalicious.com  ]  
    • [  virtual  shopfront  ]   what  if  your  store  is  not  listed  in  Google?  [  august  2008  ]   [  source:  jeffrey  cole,  surveying  the  digital  future  ]   [  datalicious.com  ]  
    • [  promo,on  ]   audiences   pla>orms   content  [  august  2008  ]   [  datalicious.com  ]  
    • [  recall  scores  collapse  ]   %  recall  one  day  aFer  adver+sing  message  [  august  2008  ]   [  source:  nad,  nielsen  ]   [  datalicious.com  ]  
    • [  unpopular  ads  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  broadband  video  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  viral  branding  ]   loss  of  control?  [  august  2008  ]   [  source:  xtract  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  social  australia  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  age  of  synthesisers  ]   web  2.0   10%   1%   100%   Synthesisers   Consumers     Creators   find,  adapt,     start  groups,   search  for     and  find     add  to  and     create  and   content   share     publish    [  august  2008  ]   [  source:  isobar  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  fat  head  vs.  long  tail  ]   one2many   Volume   one2one   Varia,ons  [  august  2008  ]   [  source:  chris  anderson  ]   [  datalicious.com  ]  
    • [  blogsphere    2003  –  2006  ]   exponen,al  growth  [  august  2008  ]   [  source:  technora+]   [  datalicious.com  ]  
    • [  back  to  basics  ]   search   service  (7Ps)   product  (5Ps)   company   promo,on   consumer   experience   brand   wom,  blogs,  emails,   reviews,  communi+es,   social  networks,  photo   sharing,  video  sharing  [  august  2008  ]   [  source:  don  schultz,  northwestern  university  ]   [  datalicious.com  ]  
    • [  new  marketplace  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • 101011010010010010101111010010010101010100001011111001010101010100101011001100010100101001101101001101001010100111001010010010101001001010010100100101001111101010100101001001001010  [  case  study  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]  
    • [  case  study  ]  §  The  7Ps  of  service  marke+ng   –  Simpsons  of  PoPs  Point  Hotel  example   §  Most  popular  hotel  for  Sydney  on  TripAdvisor.com   §  High  organic  Google  ranking  for  “PoPs  Point  Hotel”   §  Actual  hotel  website  rather  average  and  outdated  §  Group  task   –  Split  into  groups   §  Maximum  of  5  students  in  each  group   §  Maximum  of  2  students  presen+ng  results   –  Present  the  7Ps  of  service  marke+ng   §  Use  the  above  hotel  as  the  key  example  for  each  P   §  Show  the  hotel’s  strength  and  weaknesses  for  each  P   §  Suggest  improvements  for  the  hotel’s  weaknesses  [  august  2008  ]   [  datalicious.com  ]  
    • 101011010010010010101111010010010101010100001011111001010101010100101011001100010100101001101101001101001010100111001010010010101001001010010100100101001111101010100101001001001010  [  useful  links  ]  [  august  2008  ]   [  datalicious.com  ]  
    • [  newsleCers,  blogs  ]  §  hPp://www.emarketer.com/    §  hPp://www.techcrunch.com/    §  hPp://www.smartbrief.com/iab/    §  hPp://www.marke+ngvox.com/    §  hPp://www.imediaconnec+on.com/    §  hPp://www.trendwatching.com/    §  hPp://www.springwise.com/  [  august  2008  ]   [  datalicious.com  ]  
    • [  newsleCers,  blogs  ]  §  hPp://www.lifehacker.com/    §  hPp://www.useit.com/alertbox/    §  hPp://weblogs.hitwise.com/  §  hPp://www.wired.com/    §  hPp://www.technora+.com/weblog/    §  hPp://del.icio.us/cbartens/ar+cles/    [  august  2008  ]   [  datalicious.com  ]  
    • [  trends,  char,ng  ]  §  hPp://www.hitwise.com.au/datacenter    §  hPp://www.google.com/trends    §  hPp://www.google.com/zeitgeist    §  hPp://www.blogpulse.com/  §  hPp://www.alexa.com/    §  hPp://www.compete.com/    §  hPp://www.visualcomplexity.com/vc/  [  august  2008  ]   [  datalicious.com  ]  
    • [  research,  sta,s,cs  ]  §  hPp://www.etcnewmedia.com/    §  hPp://www.internetworldstats.com/    §  hPp://www.doubleclick.com/    §  hPp://www.digitalcenter.org/    §  hPp://www.online-­‐publishers.org/    §  hPp://www.clickz.com/    §  hPp://www.nngroup.com/    [  august  2008  ]   [  datalicious.com  ]  
    • [  research,  sta,s,cs  ]  §  hPp://www.jupiterresearch.com/  §  hPp://www.pewinternet.org    §  hPp://www.atlassolu+ons.com/ins+tute  §  hPp://adlab.microsoF.com/    §  hPp://searchmarke+ng.yahoo.com/    §  hPp://adwords.google.com/    §  hPp://www.googspy.com/    [  august  2008  ]   [  datalicious.com  ]  
    • [  today’s  ar,cles  ]  §  hPp://www.springwise.com/tourism_travel/adsupported_naviga+on/  §  hPp://www.springwise.com/tourism_travel/effortless_online_travel_organ/  §  hPp://www.springwise.com/tourism_travel/facilita+ng_cab_shares_to_the/  §  hPp://www.springwise.com/entertainment/bands_funded_by_their_fans_upd_1/  §  hPp://www.springwise.com/marke+ng_adver+sing/for_a_reward_crowds_name_new_p/  §  hPp://www.springwise.com/style_design/customermanufactured/  §  hPp://www.springwise.com/automo+ve/pricehub_used_cars_price_trans/  §  hPp://www.springwise.com/homes_housing/real_estate_30_update/  §  hPp://www.springwise.com/entertainment/music_at_market_prices_update/  §  hPp://www.springwise.com/life_hacks/transparency_tyranny_hits_the/  §  hPp://www.springwise.com/media_publishing/usergenerated_video_for_the_co/  §  hPp://www.springwise.com/tourism_travel/hotel_search_video_completes_t/  §  hPp://www.springwise.com/media_publishing/product_popularity_polls_ilike/  §  hPp://www.springwise.com/tourism_travel/seatguru_for_hotel_rooms/  §  hPp://en.wikipedia.org/wiki/Zappos.com  §  hPp://en.wikipedia.org/wiki/Crowdsourcing  §  hPp://en.wikipedia.org/wiki/User-­‐generated_content  §  hPp://en.wikipedia.org/wiki/Social_media  §  hPp://en.wikipedia.org/wiki/Social_marke+ng  §  hPp://en.wikipedia.org/wiki/Influencer_marke+ng  §  hPp://www.trendwatching.com/trends/transparency.htm  §  hPp://www.trendwatching.com/trends/customer-­‐made.htm  [  august  2008  ]   [  datalicious.com  ]  
    • [  august  2008  ]   [  datalicious.com  ]