Digital Media Trends   The last few years    Christian Bartens, Tourism Australia, March 2007
Digital Universe 1990     Christian Bartens, Tourism Australia, March 2007
Digital Adoption  Christian Bartens, Tourism Australia, March 2007
Digital Universe Today     Christian Bartens, Tourism Australia, March 2007
Digital Universe Today     Christian Bartens, Tourism Australia, March 2007
Behaviour ChangeMore Information Sources + Same Amount Of Time = ?               Christian Bartens, Tourism Australia, Mar...
Digital Media Trends   The next few years    Christian Bartens, Tourism Australia, March 2007
ONLINE OXYGEN  Christian Bartens, Tourism Australia, March 2007
ONLINE OXYGEN “Roughly 10 years after the first  web sites started popping up,  1 billion consumers worldwideconsider onli...
24/7 ENTERTAINMENTThe only scarcity is time, and thus attention             Christian Bartens, Tourism Australia, March 2007
Basic Human Needs   Christian Bartens, Tourism Australia, March 2007
EXPERIENCE ECONOMY                                 Self-ActualizationWe have all we need, now we want experiences         ...
LIFE CACHINGEsteem         Social biography network            Christian Bartens, Tourism Australia, March 2007
MOBILE OXYGEN                                                           BelongingTurning phones into friend finders       ...
GENERATION C(ONTENT)Self-Actualization     Esteem       AUDIENCE AND       PARTICIPANTS         Your main ‘theme’ for 2007...
CUSTOMER-MADE    Esteem       Christian Bartens, Tourism You, Sergey, Larry and Paul        Australia, March 2007
Blogshere 2003 - 2006     Christian Bartens, Tourism Australia, March 2007
Campaign Buzz Christian Bartens, Tourism Australia, March 2007
CUSTOMER-MADEEsteem             Christian Bartens, Tourism    Millions of viewers for 12 bucks              Australia, Mar...
HOBBYNOMICS“Consumers producing, contributing, adding,suggesting for non-monetary reasons, leavingeconomists (and well-kno...
TRYSUMERS EsteemBelonging            Christian Bartens, Tourism       Review before you buy             Australia, March 2...
Music Recommendations                                                         Esteem                                      ...
Long Tails Everywhere                                    Music             Search                                         ...
Australian Top 20   Christian Bartens, Tourism Australia, March 2007
Consumer Generated Media                                    Not everyone will contribute,                                 ...
Consumer Generated Branding        Christian Bartens, Tourism Australia, March 2007
Social Network Flickr    Christian Bartens, Tourism Australia, March 2007
Self-Organizing SyndicationWeb 1.0                                                          Web 2.0Email                  ...
Digital Media Trends   What about travel?    Christian Bartens, Tourism Australia, March 2007
Trust OnlineChristian Bartens, Tourism Australia, March 2007                                                Source: Digita...
MySpace & Travel   Christian Bartens, Tourism Australia, March 2007
MySpace & Travel   Christian Bartens, Tourism Australia, March 2007
KLM Commercial  Christian Bartens, Tourism Australia, March 2007
YouTube & Travel   Christian Bartens, Tourism Australia, March 2007
Wikipedia & Travel   Christian Bartens, Tourism Australia, March 2007
Wikipedia & Travel   Christian Bartens, Tourism Australia, March 2007
Gaming & Travel  Christian Bartens, Tourism Australia, March 2007
Entertainment Category     Christian Bartens, Tourism Australia, March 2007
Females Are Players    Christian Bartens, Tourism Australia, March 2007
Too Young To Play   Christian Bartens, Tourism Australia, March 2007
YOUNIVERSAL BRANDING          Christian Bartens, Tourism    Reebok runs to Second Life           Australia, March 2007
SecondLife & BigPond     Christian Bartens, Tourism Australia, March 2007
MARKETING 2.0               Christian Bartens, TourismBackvertising, assvertising and nailvertising                Austral...
Thank YouChristian Bartens, Tourism Australia, March 2007
Useful LinksWhere does he find this stuff?       Christian Bartens, Tourism Australia, March 2007
Newsletters•    http://www.emarketer.com/•    http://www.techcrunch.com/•    http://www.smartbrief.com/iab/•    http://www...
Trends•    http://www.hitwise.com.au/datacenter•    http://www.google.com/trends•    http://www.google.com/zeitgeist•    h...
Research•    http://www.etcnewmedia.com/•    http://www.internetworldstats.com/•    http://www.useit.com/alertbox/•    htt...
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Digital Media Trends

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The presentation illustrates the ever changing and growing media trends in the online/digital world.

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Digital Media Trends

  1. 1. Digital Media Trends The last few years Christian Bartens, Tourism Australia, March 2007
  2. 2. Digital Universe 1990 Christian Bartens, Tourism Australia, March 2007
  3. 3. Digital Adoption Christian Bartens, Tourism Australia, March 2007
  4. 4. Digital Universe Today Christian Bartens, Tourism Australia, March 2007
  5. 5. Digital Universe Today Christian Bartens, Tourism Australia, March 2007
  6. 6. Behaviour ChangeMore Information Sources + Same Amount Of Time = ? Christian Bartens, Tourism Australia, March 2007
  7. 7. Digital Media Trends The next few years Christian Bartens, Tourism Australia, March 2007
  8. 8. ONLINE OXYGEN Christian Bartens, Tourism Australia, March 2007
  9. 9. ONLINE OXYGEN “Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwideconsider online access an absolute necessity, needing it like they need oxygen.” Christian Bartens, Tourism Australia, March 2007
  10. 10. 24/7 ENTERTAINMENTThe only scarcity is time, and thus attention Christian Bartens, Tourism Australia, March 2007
  11. 11. Basic Human Needs Christian Bartens, Tourism Australia, March 2007
  12. 12. EXPERIENCE ECONOMY Self-ActualizationWe have all we need, now we want experiences Christian Bartens, Tourism Australia, March 2007
  13. 13. LIFE CACHINGEsteem Social biography network Christian Bartens, Tourism Australia, March 2007
  14. 14. MOBILE OXYGEN BelongingTurning phones into friend finders Christian Bartens, Tourism Australia, March 2007
  15. 15. GENERATION C(ONTENT)Self-Actualization Esteem AUDIENCE AND PARTICIPANTS Your main ‘theme’ for 2007? Christian Bartens, Tourism Australia, March 2007
  16. 16. CUSTOMER-MADE Esteem Christian Bartens, Tourism You, Sergey, Larry and Paul Australia, March 2007
  17. 17. Blogshere 2003 - 2006 Christian Bartens, Tourism Australia, March 2007
  18. 18. Campaign Buzz Christian Bartens, Tourism Australia, March 2007
  19. 19. CUSTOMER-MADEEsteem Christian Bartens, Tourism Millions of viewers for 12 bucks Australia, March 2007
  20. 20. HOBBYNOMICS“Consumers producing, contributing, adding,suggesting for non-monetary reasons, leavingeconomists (and well-known brands) in shock. If only they would reap the benefits fromunderstanding that increasingly, contributing constitutes status for creative individuals” Esteem Christian Bartens, Tourism Australia, March 2007
  21. 21. TRYSUMERS EsteemBelonging Christian Bartens, Tourism Review before you buy Australia, March 2007
  22. 22. Music Recommendations Esteem Belonging Christian Bartens, Tourism Australia, March 2007
  23. 23. Long Tails Everywhere Music Search ContentVolume Clothing Holidays etc Variations Christian Bartens, Tourism Australia, March 2007
  24. 24. Australian Top 20 Christian Bartens, Tourism Australia, March 2007
  25. 25. Consumer Generated Media Not everyone will contribute, but the minority who do make a big difference100% CONSUMERS search for, find and 1% CREATORS share content start groups, create and publish content 10% SYNTHESISORS find, adapt, add to and share content Christian Bartens, Tourism Australia, March 2007
  26. 26. Consumer Generated Branding Christian Bartens, Tourism Australia, March 2007
  27. 27. Social Network Flickr Christian Bartens, Tourism Australia, March 2007
  28. 28. Self-Organizing SyndicationWeb 1.0 Web 2.0Email RSSDirectories TaggingSearch WikisBrochures PEW: “28% of US Mashups Internet users tagged content online” Christian Bartens, Tourism Australia, March 2007
  29. 29. Digital Media Trends What about travel? Christian Bartens, Tourism Australia, March 2007
  30. 30. Trust OnlineChristian Bartens, Tourism Australia, March 2007 Source: Digital Center, University of Southern California
  31. 31. MySpace & Travel Christian Bartens, Tourism Australia, March 2007
  32. 32. MySpace & Travel Christian Bartens, Tourism Australia, March 2007
  33. 33. KLM Commercial Christian Bartens, Tourism Australia, March 2007
  34. 34. YouTube & Travel Christian Bartens, Tourism Australia, March 2007
  35. 35. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007
  36. 36. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007
  37. 37. Gaming & Travel Christian Bartens, Tourism Australia, March 2007
  38. 38. Entertainment Category Christian Bartens, Tourism Australia, March 2007
  39. 39. Females Are Players Christian Bartens, Tourism Australia, March 2007
  40. 40. Too Young To Play Christian Bartens, Tourism Australia, March 2007
  41. 41. YOUNIVERSAL BRANDING Christian Bartens, Tourism Reebok runs to Second Life Australia, March 2007
  42. 42. SecondLife & BigPond Christian Bartens, Tourism Australia, March 2007
  43. 43. MARKETING 2.0 Christian Bartens, TourismBackvertising, assvertising and nailvertising Australia, March 2007
  44. 44. Thank YouChristian Bartens, Tourism Australia, March 2007
  45. 45. Useful LinksWhere does he find this stuff? Christian Bartens, Tourism Australia, March 2007
  46. 46. Newsletters•  http://www.emarketer.com/•  http://www.techcrunch.com/•  http://www.smartbrief.com/iab/•  http://www.marketingvox.com/•  http://www.trendwatching.com/•  http://www.springwise.com/•  http://www.useit.com/alertbox/ Christian Bartens, Tourism Australia, March 2007
  47. 47. Trends•  http://www.hitwise.com.au/datacenter•  http://www.google.com/trends•  http://www.google.com/zeitgeist•  http://www.trendwatching.com/trends•  http://www.springwise.com/•  http://www.blogpulse.com/•  http://www.alexa.com/ Christian Bartens, Tourism Australia, March 2007
  48. 48. Research•  http://www.etcnewmedia.com/•  http://www.internetworldstats.com/•  http://www.useit.com/alertbox/•  http://www.doubleclick.com/•  http://www.digitalcenter.org/ (US)•  http://www.online-publishers.org/•  http://www.clickz.com/•  http://www.nngroup.com/•  http://www.jupiterresearch.com/•  http://www.pewinternet.org•  http://www.atlassolutions.com/institute Christian Bartens, Tourism Australia, March 2007
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