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The presentation illustrates the ever changing and growing media trends in the online/digital world.

The presentation illustrates the ever changing and growing media trends in the online/digital world.

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  • 1. Digital Media Trends The last few years Christian Bartens, Tourism Australia, March 2007
  • 2. Digital Universe 1990 Christian Bartens, Tourism Australia, March 2007
  • 3. Digital Adoption Christian Bartens, Tourism Australia, March 2007
  • 4. Digital Universe Today Christian Bartens, Tourism Australia, March 2007
  • 5. Digital Universe Today Christian Bartens, Tourism Australia, March 2007
  • 6. Behaviour ChangeMore Information Sources + Same Amount Of Time = ? Christian Bartens, Tourism Australia, March 2007
  • 7. Digital Media Trends The next few years Christian Bartens, Tourism Australia, March 2007
  • 8. ONLINE OXYGEN Christian Bartens, Tourism Australia, March 2007
  • 9. ONLINE OXYGEN “Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwideconsider online access an absolute necessity, needing it like they need oxygen.” Christian Bartens, Tourism Australia, March 2007
  • 10. 24/7 ENTERTAINMENTThe only scarcity is time, and thus attention Christian Bartens, Tourism Australia, March 2007
  • 11. Basic Human Needs Christian Bartens, Tourism Australia, March 2007
  • 12. EXPERIENCE ECONOMY Self-ActualizationWe have all we need, now we want experiences Christian Bartens, Tourism Australia, March 2007
  • 13. LIFE CACHINGEsteem Social biography network Christian Bartens, Tourism Australia, March 2007
  • 14. MOBILE OXYGEN BelongingTurning phones into friend finders Christian Bartens, Tourism Australia, March 2007
  • 15. GENERATION C(ONTENT)Self-Actualization Esteem AUDIENCE AND PARTICIPANTS Your main ‘theme’ for 2007? Christian Bartens, Tourism Australia, March 2007
  • 16. CUSTOMER-MADE Esteem Christian Bartens, Tourism You, Sergey, Larry and Paul Australia, March 2007
  • 17. Blogshere 2003 - 2006 Christian Bartens, Tourism Australia, March 2007
  • 18. Campaign Buzz Christian Bartens, Tourism Australia, March 2007
  • 19. CUSTOMER-MADEEsteem Christian Bartens, Tourism Millions of viewers for 12 bucks Australia, March 2007
  • 20. HOBBYNOMICS“Consumers producing, contributing, adding,suggesting for non-monetary reasons, leavingeconomists (and well-known brands) in shock. If only they would reap the benefits fromunderstanding that increasingly, contributing constitutes status for creative individuals” Esteem Christian Bartens, Tourism Australia, March 2007
  • 21. TRYSUMERS EsteemBelonging Christian Bartens, Tourism Review before you buy Australia, March 2007
  • 22. Music Recommendations Esteem Belonging Christian Bartens, Tourism Australia, March 2007
  • 23. Long Tails Everywhere Music Search ContentVolume Clothing Holidays etc Variations Christian Bartens, Tourism Australia, March 2007
  • 24. Australian Top 20 Christian Bartens, Tourism Australia, March 2007
  • 25. Consumer Generated Media Not everyone will contribute, but the minority who do make a big difference100% CONSUMERS search for, find and 1% CREATORS share content start groups, create and publish content 10% SYNTHESISORS find, adapt, add to and share content Christian Bartens, Tourism Australia, March 2007
  • 26. Consumer Generated Branding Christian Bartens, Tourism Australia, March 2007
  • 27. Social Network Flickr Christian Bartens, Tourism Australia, March 2007
  • 28. Self-Organizing SyndicationWeb 1.0 Web 2.0Email RSSDirectories TaggingSearch WikisBrochures PEW: “28% of US Mashups Internet users tagged content online” Christian Bartens, Tourism Australia, March 2007
  • 29. Digital Media Trends What about travel? Christian Bartens, Tourism Australia, March 2007
  • 30. Trust OnlineChristian Bartens, Tourism Australia, March 2007 Source: Digital Center, University of Southern California
  • 31. MySpace & Travel Christian Bartens, Tourism Australia, March 2007
  • 32. MySpace & Travel Christian Bartens, Tourism Australia, March 2007
  • 33. KLM Commercial Christian Bartens, Tourism Australia, March 2007
  • 34. YouTube & Travel Christian Bartens, Tourism Australia, March 2007
  • 35. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007
  • 36. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007
  • 37. Gaming & Travel Christian Bartens, Tourism Australia, March 2007
  • 38. Entertainment Category Christian Bartens, Tourism Australia, March 2007
  • 39. Females Are Players Christian Bartens, Tourism Australia, March 2007
  • 40. Too Young To Play Christian Bartens, Tourism Australia, March 2007
  • 41. YOUNIVERSAL BRANDING Christian Bartens, Tourism Reebok runs to Second Life Australia, March 2007
  • 42. SecondLife & BigPond Christian Bartens, Tourism Australia, March 2007
  • 43. MARKETING 2.0 Christian Bartens, TourismBackvertising, assvertising and nailvertising Australia, March 2007
  • 44. Thank YouChristian Bartens, Tourism Australia, March 2007
  • 45. Useful LinksWhere does he find this stuff? Christian Bartens, Tourism Australia, March 2007
  • 46. Newsletters•  http://www.emarketer.com/•  http://www.techcrunch.com/•  http://www.smartbrief.com/iab/•  http://www.marketingvox.com/•  http://www.trendwatching.com/•  http://www.springwise.com/•  http://www.useit.com/alertbox/ Christian Bartens, Tourism Australia, March 2007
  • 47. Trends•  http://www.hitwise.com.au/datacenter•  http://www.google.com/trends•  http://www.google.com/zeitgeist•  http://www.trendwatching.com/trends•  http://www.springwise.com/•  http://www.blogpulse.com/•  http://www.alexa.com/ Christian Bartens, Tourism Australia, March 2007
  • 48. Research•  http://www.etcnewmedia.com/•  http://www.internetworldstats.com/•  http://www.useit.com/alertbox/•  http://www.doubleclick.com/•  http://www.digitalcenter.org/ (US)•  http://www.online-publishers.org/•  http://www.clickz.com/•  http://www.nngroup.com/•  http://www.jupiterresearch.com/•  http://www.pewinternet.org•  http://www.atlassolutions.com/institute Christian Bartens, Tourism Australia, March 2007