Social Media and Your Career


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Presentation conducted at SNEC PMI's Career Fairs in Hartford and Stamford CT by George Nikanorov, Head of Marketing for DATA Inc. on how to "brand" yourself and communicate with recruiters through Social Media.

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Social Media and Your Career

  1. 1. Twitter Social Media and Your Career How to “brand” yourself and communicate with recruiters through Social Media 72 Summit Ave Montvale, New Jersey Phone : (201) 802 9800
  2. 2. In this presentation• About DATA Inc. and the speaker• Evolution of Hiring• Primer on Social Media• Do‟s, don‟ts and consequences• How we recruit over Social Media and other avenues• What can you do to stand out• How do you track
  3. 3. About DATA Inc.Over 25 years experience in delivering staffing and software development services to Fortune companies Global Delivery Model Cost Customer Service Scalability Expertise
  4. 4. Globally distributed Working together across the globe to deliver theright mix of resources, control and effectiveness.
  5. 5. Partial List of our clients Some of our clients
  6. 6. About George Nikanorov • 14 years of Marketing and Communications Experience • Head of Marketing at DATA Inc. and Adjunct Professor with Passaic County Community College • Profiled and interviewed by Crain‟s B2B, Corporate and Twitter Incentive Travel, etc. • Active Volunteer with FIRST LinkedIn
  7. 7. Evolution of Hiring• Classified Ads, Unsolicited resume submittals• Phone calls to network, faxed responses, reviewed over days/weeks• Emails to network/ database, email responses, reviewed over days
  8. 8. Evolution of Hiring• Advertise on Job Boards, scan Job Boards, resumes reviewed same day• Automated publishing, automated screening, automated matching
  9. 9. What has changed»Pace»Scope»Precision
  10. 10. How do I react ? Do you abandon traditional methods?• Writing a good resume• Building a local personal network• Face to face networking opportunities• Applying to classified ads• Sending unsolicited resumes
  11. 11. Definition of Social Networking• The practice of expanding the number of ones business and/or social contacts by making connections through individuals.• Based on the six degrees of separation concept • Any two people on the planet could make contact through a chain of no more than five intermediaries• Establishes interconnected Internet communities • Helps people make contacts that would be good for them to know, but would have been unlikely to have met otherwise
  12. 12. Six Degrees of SeparationGeorge Nikanorov – Integrated Marketing and Communications StrategistJennifer D‟Costa – Account Manager at DATA Inc. Jim Gillespie Barack Geithner TimothyObama John Thain500+ ConnectionsOfficer – CIT Group (Former Merrill Lynch)36 Connections on Lynch – US Government Formerly of Merrill–LinkedIn President Secretary of the Treasury Chief Executive United States Degree 3rd Degree 4th Degree 5th Degree 6th Degree 1st Degree 2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree 2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree
  13. 13. Advantages of Social Networking• Quick and easy research on individuals and organizations – Leads on opportunities can be found throughout your network – Connections to recruiters and hiring managers can be made through a variety of different channels• Build your „„professional and personal brand‟‟ – Advertise yourself in front of your peers, hiring managers and recruiters• Be searchable – Another version of your professional resume
  14. 14. Social Networking• Another weapon in your arsenal• Aircraft carrier – projects capabilities beyond conventional expectations Domain Expertise Technical Knowledge Role
  15. 15. Social Networking• Part of an integrated strategy• In addition to traditional methods• Opportunities stream directly – LinkedIn groups (alumni and techtalk) – Facebook Page RSS Feed – Twitter
  16. 16. How can you stand out on Twitter?• Work on your brand bio – 160 characters – Who am I? – Who do I want to be seen as? – Who do I want to be? OR – What do I do? – What have I done? – What do I want to do?
  17. 17. How can you stand out on Twitter?• Find the right tweeters to follow – Follow, re-tweet, tweet• Link your Social Media lives• Be active in your virtual lives• Respond with attention to detail• Connect and talk
  18. 18. How can you stand out
  19. 19. Twitter
  20. 20. How can you stand out on LinkedIn?• Connect your Twitter account• Develop a keyword rich profile• Participate and communicate – Question and Answers Section• Join groups – DATA Inc. Tech Talk – Job Groups• Connect with Recruiters and talk to us on LinkedIn
  21. 21. How can you stand out
  22. 22. How can you stand out on Facebook?• “Like” companies on Facebook• Split your lists – Professional – Personal – Internet• Post status updates to each lists• Make sure to keep tabs on your privacy settings – Status Updates – Comments – Photos• Be careful what you post• Talk to us on Facebook (i.e. find recruiters and talk to them)
  23. 23. Facebook
  24. 24. What not to do• Post derogatory information and links• Post derogatory status updates• Argue on Facebook
  25. 25. Also• Register on target companies career portals• Find the right people to follow – Follow, retweet, tweet• Have a detailed resume link available
  26. 26. How do we hire?• Traditional Methods – Referrals – Advertising – Mailing list – Unsolicited resumes• New age methods – Social Media
  27. 27. What do we look for• Consistent web presence – Who let the crawlers out?• Precision – Scalpel not a chain saw• Responsiveness – Coy is for dates
  28. 28. Be Real
  29. 29. Measurement• Visits, pageviews, pages/visit, Bounce rate, Average time, New visits• Twitter – Reach – Amplification – Influence• Klout, Twitalyzer, HootSuite• Google Analytics, Facebook Insight
  30. 30. Good luck! Good luck! A copy of the presentation will be available at :