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3 Parallel Benefits of Cloud Computing & Social                          Media for Small Business!Cloud computing and Soci...
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3 Parallel Benefits of Cloud Computing and Social Media for Small Business!

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Cloud computing and Social Media is transforming small business and IT by enabling new services that drive value, accelerate innovation and reduce cost across the enterprise.

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Transcript of "3 Parallel Benefits of Cloud Computing and Social Media for Small Business!"

  1. 1. 3 Parallel Benefits of Cloud Computing & Social Media for Small Business!Cloud computing and Social Media is transforming small business and IT by enabling new services thatdrive value, accelerate innovation and reduce cost across the enterprise.We are living in the world of Web 2.0, where hundreds of millions of people are connected to theInternet and millions of those people are connected on social networking sites like Facebook, LinkedIn,MySpace, and Twitter, using blogs, and posting on YouTube and Flickr. And there are thousands ofexamples where businesses have achieved milestones using these social networking tools.Similarly Cloud computing is quickly becoming the new buzzword in business. The vast amount of waysin which people can be connected online has sparked the interest of cloud computing services. Cloudcomputing services are becoming the most attractive way to tap into the Web 2.0 world and establishmeans of turning the flow of information and communication into business potential. We have noticedsome parallel benefits of social media and cloud computing for small business and those are mentionedbelow;3 Parallel Benefits of Cloud Computing & Social Media for Small Business!Cloud Computing and Social Media both are Cost Effective for Small Business:Cloud computing is without a doubt the IT trend that has brought the most benefits to small businesses.We live in a global business environment and up to now small businesses had difficulties in competingwith the big players, as they could not afford to absorb the costs associated with the necessary IT
  2. 2. capabilities. But now it’s an even playing field for Small Businesses, they can utilize the same tools thatFortune 100 companies use on a fraction of cost. Saving up the energy, infrastructure, environment andmanagement bills.Similarly social media helps in lowering the cost of small business marketing, promotion, customerservice, playing a key role in start-ups success. Emma Jones, co-founder of StartUp Britain, saidtechnology has enabled more people to keep costs down while starting up their own business.She noted some businesses do all their promotion via Facebook and rake in "thousands of pounds worthof sales". "Free and low-cost social media has represented a great way of small businesses being able topromote themselves and make sales".Cloud Computing and Social Media Both Infrastructure Management and People Cost:Small business cannot endure to work with highly paid consultants to setup their IT infrastructure andcannot even have cost to retain them for management. Cloud computing in contrast has allowed themto relieve the infrastructure management costs. Cloud computing companies provide 24/7 customersupport to handle all the issues.Similarly, social media has given the small businesses an opportunity to manage all the aspects ofmarketing from one platform; there is no need of hiring specialized people to manage their campaign.It’s easy to setup and can be handled by a single person. Starting with introducing the business withfriends and followers and engaging them accordingly can easily create a buzz. Blogging is the mosteffective way to attract the target audience and converting them into customers.Small Business can Utilize the Same Tools that Fortune 100 companies Use:Cloud computing is the biggest trend in business industry seen after the adoption of social media.Companies like Google and Amazon have adopted cloud computing. And they are also providing cloudcomputing/hosting services for the other companies. And due to its scalable, cost effective, easilyhandled nature, it is becoming a hot cake for bigger companies as well as smaller businesses.Similarly, social media is incubated heavily by the biggest companies and they harnessed it according totheir needs. They spend millions of dollars each year to reach their audience/consumers socially, as theyknow that social behavior helps them understand what their customer really want, and that’s whathelped them increasing their sales up to 50%. Smaller businesses have the same chance of reaching theright people, engaging them with right content and converting them to loyal customers. They have achance to get their small business to an enterprise level business and mark their victory around theworld.Muhammad Saad Khan is a Writer, Social Media & Content Marketing Philanthropist & Thought Leader.He is a Public Speaker & Social Activist to Fight Human Trafficking. Follow Him on Twitter, Google+, andon Facebook.

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