Data Days 2014 - akanoo

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AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 02/10 · PROBLEM
1. Sales growth 17,8 %
2. Product Catalog 11,0 %
3. Competiton 10,0 %
© 2014 STATISTA N = 435 EUROPEAN ONLINE RETAILERS
Sales growth is the challenge in e-commerce.

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 03/10 · PROBLEM
Only well-served visitors become customers.

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 04/10 · SOLUTION
THIS OF FER
ONLY FOR YOU!
Akanoo connects visitors with tailor-made incentives
to boost online-shop revenues.

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 05/10 · SOLUTION
„Akanoo has built a technology
that significantly increases our
shop revenue and profit.“
ANDREAS STUMPF, CEO OTTO BV. +2.5 % OVERALL SHOP REVENUE.*
*measured via valid control groups

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 06/10 · UNFAIR ADVANTAGE
Machine learning &
automated targeting Historical data
The unique targeting engine advances with every customer.

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 07/10 · BUSINESS MODEL
Akanoo charges a fee on additional revenue.
Europe & US
high margin online retail
€ 36 b
in 2013
€ 30 m
Shop revenue
+2,5 %
revenue*
10 % fee
€ 750 k
*current figure, uplift target for 12/2017 at 5 %
€ 75 k
comission

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 08/10 · BUSINESS MODEL
We gain traction.
Market
€ 36 bn
Qualified
€ 4 bn
In negotation
€ 2 bn
Acquired
€ 0,7 bn
CAC € 7 k < CLV € 120 k*
*24 months customer life-time

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 09/10 · GROWTH PLAN
Secure market share now!
2014
competition
2016
competition
14 sales people
15x market share
Category leadership
Sales people investment
+ 4 month until first closing
+ 6 month until first payment
+ 6 month probation
€ 2 million bridge capital

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Data Days 2014 - akanoo

1. Data Pioneers Pitch

2. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 02/10 · PROBLEM 1. Sales growth 17,8 % 2. Product Catalog 11,0 % 3. Competiton 10,0 % © 2014 STATISTA N = 435 EUROPEAN ONLINE RETAILERS Sales growth is the challenge in e-commerce.

3. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 03/10 · PROBLEM Only well-served visitors become customers.

4. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 04/10 · SOLUTION THIS OF FER ONLY FOR YOU! Akanoo connects visitors with tailor-made incentives to boost online-shop revenues.

5. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 05/10 · SOLUTION „Akanoo has built a technology that significantly increases our shop revenue and profit.“ ANDREAS STUMPF, CEO OTTO BV. +2.5 % OVERALL SHOP REVENUE.* *measured via valid control groups

6. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 06/10 · UNFAIR ADVANTAGE Machine learning & automated targeting Historical data The unique targeting engine advances with every customer.

7. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 07/10 · BUSINESS MODEL Akanoo charges a fee on additional revenue. Europe & US high margin online retail € 36 b in 2013 € 30 m Shop revenue +2,5 % revenue* 10 % fee € 750 k *current figure, uplift target for 12/2017 at 5 % € 75 k comission

8. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 08/10 · BUSINESS MODEL We gain traction. Market € 36 bn Qualified € 4 bn In negotation € 2 bn Acquired € 0,7 bn CAC € 7 k < CLV € 120 k* *24 months customer life-time

9. AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 09/10 · GROWTH PLAN Secure market share now! 2014 competition 2016 competition 14 sales people 15x market share Category leadership Sales people investment + 4 month until first closing + 6 month until first payment + 6 month probation € 2 million bridge capital

Data Days 2014 - akanoo

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