Statistic Data Collection For E-Commerce: Why Bother? - Presentation Transcript
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Statistic Data Collection For E-Comm
Granted, the thought of investigating statistic data collection for
your e-commerce web site might sound like a cure for insomnia,
but once you realize how statistic data collection can dramatically
increase your presence on the Web, you won’t be able to get
enough of them. Your team needs to fist come up with goals. For
some reason, writing goals down helps those goals come to pass
rather than just leaving the number be vague.
The Nitty-Gritty
And what are these magic numbers that make up statistical
analysis? These are the nitty gritty about how your website is
working to attract and keep customers ... or not. Statistic data
collection gives you marketing statistics that are also known as
\"website metrics\". But whatever you want to call them, marketing
statistics will help you quickly see how your customers react to
your site.
Some things they can show you are:
How long your customers stay on your site
* Where on your web page the customer clicked away
* What links or campaigns attracted the customer to your site in the
first place
* What keywords are working on your site and what aren't
* How many customers are repeat visitors.
In order to target your bestcustomer b
In order to target your best customer base, you need these
numbers in order to keep your website alive on the rough jungle of
the web. Your SEO strategy needs regular attention and pruning
to help your online business blossom. You can pay for expensive
software to get statistic data collection, but you can also find them
by yourself for free.
Never Rest On Your Laurels
Statistic data collection, no matter if you use one method or a
combination of methods, can greatly help you to improve your e-
commerce website and services and improve them again. If your
data shows that some calls to action were completely ignored, or
if customers are mostly clicking away from your site at certain
pages, then you need to cut out the dead wood and concentrate
on what is working.
There are many ways to get statistic
There are many ways to get statistic data collection. You can go
directly to your customers with surveys. You could also
implement website metrics programs. You could also harness the
power of the soft-sell by going into We 2.0 sites such as My
Space, social book marking sites or even video-sharing sites like
YouTube. All of these are great ways to get the information you
need to make your website magnetic.
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