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Sean hackett the 451 group. cloud computing disrupting the status quo
 

Sean hackett the 451 group. cloud computing disrupting the status quo

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    Sean hackett the 451 group. cloud computing disrupting the status quo Sean hackett the 451 group. cloud computing disrupting the status quo Presentation Transcript

    • The  Voice  of  the  Customer    Sean  Hacke5,  Research  Director  Cloud  Compu<ng        
    • The  451  Group   451  Research  is  focused  on  the  business  of  enterprise  IT  innova<on.     The  company’s  analysts  provide  cri<cal  and  <mely  insight  into  the   compe<<ve  dynamics  of  innova<on  in  emerging  technology  segments.   Tier1  Research  is  a  single-­‐source  research  and  advisory  firm  covering     the  mul<-­‐tenant  datacenter,  hos<ng,  IT  and  cloud-­‐compu<ng  sectors,   blending  the  best  of  industry  and  financial  research.     The  Up<me  Ins<tute  is  ‘The  Global  Data  Center  Authority’  and  a  pioneer     in  the  crea<on  and  facilita<on  of  end-­‐user  knowledge  communi<es  to   improve  reliability  and  uninterrup<ble  availability  in  datacenter  facili<es.   TheInfoPro  is  a  leading  IT  advisory  and  research  firm  that  provides     real-­‐world  perspec<ves  on  the  customer  and  market  dynamics  of  the   enterprise  informa<on  technology  landscape,  harnessing  the  collec<ve   knowledge  and  insight  of  leading  IT  organiza<ons  worldwide.   ChangeWave  Research  is  a  research  firm  that  iden<fies  and  quan<fies   ‘change’  in  consumer  spending  behavior,  corporate  purchasing,  and     industry,  company  and  technology  trends.    
    • TheInfoPro  Business  Overview  Fundamental,  ”voice  of  the  customer”  research    on  key  Informa<on  Technology  (IT)  sectors.  Founded  in  2002  as  an  unbiased  alterna<ve    to  Gartner.    Transparency:  no  analyst  spin  or  bias.    Direct,  factual  results  provided  to  our  clients.  Source:  One  on  one  interviews  with  thousands    of  pre-­‐screened    IT  Professionals  within  our  proprietary  network,  repeated  every  six  months.  Focus  is  IT  Infrastructure  spanning:    Storage,  Servers,  Networking,  Informa<on  Security,  Cloud  Compu<ng  
    • Methodology  &  Research  Process  Structured  Interview  Process:   §  60-­‐  to  90-­‐minute  interviews  repeated  in  six  month  “waves”   §  TIP  Researchers,  who  average  20  years  of  IT  experience,  interview.   §  IT  Decision  makers  –  pre-­‐screened  for  domain  experience     at  Global  2000  companies  TIP  quan<ta<ve  and  qualita<ve  data  includes:   §  Customer  Spending:  future  spending  plans  by  vendor  and  size  of  spend   §  Vendor  Shortlists:  who’s  in  use  and  who’s  in  plan   §  Vendor  Performance:  customer  ra<ngs,  who’s  vulnerable     to  customer  loss,  and  the  vendor(s)  they’re  vulnerable  to   §  Technology  Roadmaps:  What’s  hot  and  what’s  not    >  TIP’s  patented   Technology  Heat  Index™     §  Time  Series:  Unmatched  historical  data  is  captured  for     comparison  purposes  Data  is  highly  customizable  by  dimensions  such  as:   §  Industry   §  Revenue   §  Installed  Technology  Provider   §  Environment  (i.e.,  capacity,  budget,  employees)  
    • Agenda  Sec<on  1:  Introduc<on  –  What  is  the  Cloud?  Sec<on  2:  Demand  Forecasts  and  Supply  Side  Spending    Sec<on  3:  Customer  Percep<on,  Drivers  and  Inhibitors  Sec<on  4:  Enterprise  journeys  in  the  cloud  
    • Many  Remain  a  Bit  Cloud  Confused     TIP  Narra(ves:       There  are  so  many  defini(ons  of  cloud  it  is   hard  to  really  say.  Large  Enterprise  –   Financial  Services   There  are  many  defini(ons,  and  I  have  yet   to  see  one  that  is  all-­‐encompassing,  so  Im   s(ll  forming  my  own  defini(on.  Large   Enterprise  –  Financial  Services   A  nebulous  term  –  I  would  say  its  a  grid  of   storage/applica(ons/services  hosted  off-­‐ site.  Europe  -­‐  Healthcare/Pharmaceu(cals   It  depends  on  what  cloud  vendor  you  are   talking  to.  Europe  –  Healthcare/ Pharmaceu(cals   • –                
    • The451  Group’s  Cloud  Defini<on    The  451  Group  broadly  defines  cloud  compu(ng  as  a  set  of  business  models  and  technologies  that  enable  IT  func(ons   to  be  delivered  and  consumed  via  a  third  party  as  a  real-­‐(me  service.   A  complimentary  copy  of  the  Cloud  Codex  report  is  available  on  The  451  Group’s  website.  
    • IaaS  Cloud  Infrastructure  Private  Clouds  Serve  as  the  Founda(on  for  Public  Cloud  Adop(on    
    • Private  Cloud  Virtualiza<on  Entering  a  New  Phase    Source:  LeQ  and  BoSom  Charts  The  451  Group  Market  Monitor  
    • Billions  Falling  From  the  Public  Clouds     Sizing  the  Cloud  Source:  LeQ  and  Right  Charts  The  451  Group  Market  Monitor  Includes:  PaaS,  IaaS  both  Forecasts  Do  NOT  include  SaaS  
    • Cost  efficiencies  and  11%   higher  asset   u<liza<on  rates  in   cloud  drive   increasingly   compelling   economics     Hybrid  clouds   enable  organiza<ons   to  leverage  “best   execu<on  venues”   where  steady  loads   and  elas<c  loads  in   environments  where   they  are  most   economically   feasible    
    • Corporate  Sokware  Spending  Outlook     08/09  Recession  Source:    
    • Corporate  Public  Cloud  Spending  Q:  Over  the  next  6  months,  does  your  company  plan  to  increase  its  overall  spending  on  cloud  compu:ng,  decrease  its  spending,  or  will  your  companys  overall  cloud  compu:ng  spending  remain  the  same  compared  to  the  previous  6  months?   Companies That Total Sample Currently Use Cloud Increase Overall Spending 11% 34% Decrease Overall Spending 1% 4% Remain the Same 16% 60% No Plans to Use Cloud Computing 71% 2% in Next 6 Months Source:    
    • Corporate  Public  Cloud  Spending  by  Cloud  Stack  –  Next  6  Months    Q:  For  each  of  the  following  uses  of  cloud  compu:ng,  do  you  expect  your  company  to  increase  its  spending  on  cloud-­‐related  services,  decrease  its  spending,  or  will  spending  on  cloud-­‐related  services  remain  the  same  over  the  next  6  months?   Source:    
    • Public  Cloud  Spending:  Effect  on  Other  IT  Spending  Areas  Q:  What  effect  -­‐  if  any  -­‐  does  your  companys  spending  on  cloud  compu:ng  have  on  your  budget  for  other  soDware  and  IT  services?     Source:    
    • Customer  Percep<on  
    • Top  Inhibitors  of  PUBLIC  Cloud  Projects  
    • Corporate  Percep<ons  on  Reliability  –  Cloud  Not  Reliable?       83%    Gave  a  Ra<ng  of  5  or  Over    Source:     Mean  =  6.4   (SD  =  2.1)  
    • Effect  of  Amazon  Web  Services  Outage     Source:    
    • Corporate  Percep<ons  on  Security  –  Cloud  Not  Secure?   66%    Gave  a  ra<ng  over  5   Source:     Mean  =  5.6   (SD  =  2.2)  
    • The  Cloud  Journey    
    • Complexity  
    • Cloud  Enters  Phase  X  
    • All  Clouds  Will  be  Hybrid:  Everyone  wants  to  be  the  control  point!     IT  Outsourcing       IaaS       Value  will  be  in       driving  best  execu(on   Dedicated     venues:   Hos<ng       PaaS       Risk/Reward   BPO     Cost/Benefit       SaaS     Ver<cally     Prolifera<on     Horizontally     integrated     of  monolithic     federated     and  cloud   clouds,  APIs  –   ‘compute  markets’  –   ecosystems  –   CloudTone?   brokering   PaaS  and  more  
    • It’s  Not  a  Zero  Sum  Game   “Tradi<onal”  IT   Outsourcing   BPO   Offshore   “Virtual”   IBM   Bisys,  Experian   WNS,  Tata   IBM   HP   IBM   HP,  Wipro   HP   Accenture,  CSC   Convergys   –   Salesforce.com   Dell  (Getronics,   IBM   Cap<ve   HP   AtosOrigin)   IBM   Accenture   HCL,  Tata   IBM   Ci<street   Travelocity   Vanco  
    • Where  Are  We  in  the  Hybrid  Journey?  
    • Public  Cloud  Usage  Gains  Steam  S<ll  a  Small  Base    
    • Applica<ons  Most  Suited  for  Cloud  (SaaS  Respondents)  S(ll  Not  Moving  the  Crown  Jewels      
    • IaaS  Hardware  Awareness  –  Public  Cloud    Source:  TheInfoPro  Final  Cloud  W2:  LeQ  Chart,  n=11;  Middle  Chart,  n=5  (100%  of  those  respondents  that  said  yes);  Right  Chart,  n=9.    
    • Importance  of  IaaS  Func<onality  for  Buying  Decisions  –  Public  Cloud  
    • This  presenta<on  contains  confiden<al  informa<on  which  is  the  property  of  TheInfoPro,  a  division  of  The  451  Group,  and  is  given  to  the  recipient    pursuant  to  a  confiden<al  rela<onship  between  the  recipient  and  TheInfoPro,  LLC.  Such  informa<on  shall  not  be  copied,  disclosed     to  others,  or  used  for  any  purpose  other  than  that  for  which  is  given,  without  the  wri5en  permission  of  TheInfoPro,  LLC.   TheInfoPro™  and  logo  are  registered  trademarks  and  property  of  TheInfoPro,  LLC,  a  division  of  The  451  Group.    ©  2011  TheInfoPro,  LLC.  All  Rights  Reserved.     20  West  37th  Street,  6th  Floor,  New  York,  NY  10018  P  212.672.0010  F  212.688.6598  |  sales@theinfopro.com  
    • Domino  Sugar:  The  Good      Domino  Foods,  Inc.  is  the  largest  marketer  of  refined  sugar  in  the  United  States  and  sells  two  of  the  na<ons  most  well-­‐known  brands,  Domino  Sugar  and  C&H  Sugar.       Details       Number  of  Users     2400     Applica<ons     ERP,  CRM,  Invoice  and  Ordering  Systems,  business     intelligence,  HCM  and  Payroll       Expected  Cost  Savings   30%    Domino  Sugar’s  SAP  applica<on  will  be  hosted  on  Virtustream’s  Shared  Infrastructure  as  a  Service.        
    • Eli  Lilly:  The  Bad  &  The  Ugly  § Eli  Lilly  began  using  Amazon  AWS  in  2009    § Needed  significant  amount  of  compu<ng  power  to  “crunch  data”    § Procurement  and  installa<on  process  could  take  up  to  3  months  § According  to  Eli  Lilly  the  cost  of  delaying  a  product  could  total  $150  per  second    Answer:  Swipe  Credit  Card  and  have  25  Servers  up  and  running  in  an  hour…  Within  two  hours  they  were  crunching  numbers…  When  complete  Amazon  sent  bill  for  $89  while  at  $150  per  second  a  3  month  wait  would  have  cost  ~$1B    Fast  Forward:  July  2010  Amazon  Web  Services  poster  child,  Eli  Lilly  has  walked  away  from  using  the  cloud  compu<ng  service  aker  failing  to  come  to  terms  over  legal  indemnifica<on  issues  specifically  related  to  accountability  for  network  outages,  security  breaches  and  other  forms  of  risk  inherent  in  the  cloud,  to  Amazon  Web  Services.          
    • 10  Key  Takeaways    1)  The  Shik  to  the  cloud  is  inevitable  2)  Cloud  models  are  growing  while  tradi<onal  models  largely  flat-­‐line  or  decline  3)  Adop<on  drivers  are  first  centered  on  cost  savings  4)  Adop<on  for  most  will  depend  on  percep<on  5)  Inhibitors  are  ge•ng  tac<cal    6)  2010  is  the  year  of  the  private  cloud  with  end  goal  of  building  a  Hybrid  solu<on  7)  Private  cloud  deployment  in  midst  of  a  shik  to  management    8)  Public  cloud  is  gaining  steam  9)  Commodi<za<on  takes  hold  and  shiks  the  basis  of  compe<<on  10)  Almost  without  excep<on  IaaS  will  lead  to  an  examina<on  of  PaaS