The Data Center Revolution: Ultra Fast Networks

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The Data Center Revolution: Ultra Fast Networks

  1. 1. The Data Center Revolution: Ultra Fast Networks BLADE Network Technologies NYSE Euronext ©2009 © BLADE Network Technologies, 2009 www.bladenetwork.net VIRTUAL COOLER EASIER
  2. 2. Agenda • Introductions • Ultra-Fast Networking at NYSE Euronext • Future Trends • A Revolution is Needed in the Data Center • Data Center Revolution Issues & Requirements • Q&A VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 2
  3. 3. Presenters • Andy Bach Senior Vice President & Global Head of Network Services Technology • Vikram Mehta President & CEO VIRTUAL COOLER EASIER BLADE Network Technologies 9/30/2009 3
  4. 4. High Speed Networking Andrew Bach September 30, 2009
  5. 5. Agenda • Who We Are • Global Financial Industry • Bandwidth Trends in the Financial Industry • Latency in the Financial Community • Data center network considerations • Conclusion
  6. 6. NYSE Euronext • NYSE Euronext (NYX) operates the world’s leading and most liquid exchange group, and seeks to provide the highest levels of quality, customer choice and innovation. • Global Cash Equities - Exchanges in five countries – NYSE – Euronext Brussels – Euronext Paris – Euronext Amsterdam – Euronext Lisbon – Alternext – AMEX • Global Derivatives – NYSE ARCA – AMEX – Liffe Paris – Liffe Brussels – Liffe Lisbon – Liffe Amsterdam – Liffe London • Operate Software and technology services – Secure Financial Transaction Infrastructure (SFTI) – Wombat – TransactTools
  7. 7. NYSE Euronext • NYSE Euronext has over 3,497 listed companies with a combined market capitalization of $12.0 trillion dollars as of June 2009. • NYSE Euronext's equity exchanges transact an average daily trading value of approximately $154 billion (as of Dec. 31, 2008), which represents more than one-third of the world's cash equities trading. • NYSE Euronext is part of the S&P 500 index and the only exchange operator in the S&P 100 index.
  8. 8. Global Financial Industry • Increasing Customer Access Choices up to 10GbE • Expansion and Trading Globally • Increased Sensitivity to Latency & Speed • Data Volume Increasing • Bandwidth Requirements Expanding • Growing Global Alliances
  9. 9. Market Capitalization and Value of Share Trading Value of Share Trading $38.7 Trillion ($38.7 x 1012) In 2008 the United States Gross Domestic Product was $14.347 Trillion Underlying Data Source: World Federation of Exchanges (www.world-exchanges.org)
  10. 10. Trade Trends Average Issues Traded / Millisecond over a Quarter 140 136 130 Average # of Trades / Milliseconds 129 123 120 120 114 110 105 100 98 96 96 95 90 80 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Average # of Trades / Millisecond Linear (Average # of Trades / Millisecond) Includes volume executed on the NYSE, NYSE Arca, and NYSE Alternext (AMEX) in all
  11. 11. Increasing Market Data Rates 2,000,000 250000 1,800,000 Equities Messages per Second Options Messages per Second 1,600,000 200000 1,400,000 1,200,000 150000 1,000,000 Options Data 800,000 100000 Equities Trades 600,000 Equities Quotes 400,000 Order Traffic 50000 200,000 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Message rates based capacity allocated
  12. 12. Latency requirements • Low latency market data is uncompressed, requiring more bandwidth • Competitiveness of the market is no longer measured in milliseconds (ms), but in microseconds (µs) • Any delay or queuing inserted into the trading path must be eliminated • Delaying market data wreaks havoc on trading applications and is significantly worse than discard
  13. 13. Drive to Zero Latency • Clients must have the latest technology to compete in the ultra low latency high frequency trading market • Ten milliseconds of latency could potentially result in a 10% drop in revenues for a firm * • Saving 5 microseconds could cost $200,000 per year. But for a trading firm, the cost of reducing latency can never be too high * * Reference: TABB Group global consulting - Robert Iati
  14. 14. Requirements for a data center network • Flat network but not L2 • Sub micro second hop time • Minimal hops 2 - end of the hierarchical network • Application assist embedded in the switching fabric • LAG just will not work • What is old is new – Welcome back the Clos network • Support for your customers Co location equipment
  15. 15. Closing comments • Bandwidth demands continue to grow • Latency is key to the business • New generation of network is needed to keep up
  16. 16. The Data Center Revolution: Ultra Fast Networks Vikram Mehta President & CEO ©2009 © BLADE Network Technologies, 2009 www.bladenetwork.net VIRTUAL COOLER EASIER
  17. 17. About BLADE • Products • Facts – Switches for blade servers – Independent, private company – Top-of-rack switches since February 2006 – Virtualization & management – Santa Clara, CA Headquarters • Achievements – Offices in Canada, Europe, Middle East, Japan, China, – 6M+ datacenter ports shipped Korea – 16,000+ switches at one customer – R&D in NA, AJP – 44% blade switch market share – Blade Firsts • 1st Converged Ethernet • 1st Network virtualization • 1st 10G Ethernet • 1st Green networking company • Customers – Over 300 of the Fortune 500 – 26+ industries – OEMs: VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 17
  18. 18. A REVOLUTION is Needed Busier servers • Virtualization • Multicore CPUs • Multiple fabrics More servers • Consolidation • Scale-out • Web 2.0 • Clustering Must Do More with Less • Shrinking IT budgets • Power & cooling squeeze • Management complexity VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 18
  19. 19. The REVOLUTION Will Enable IT to Do More with Less • By optimizing – Price/performance (10 GbE < $500 per port) – High Capacity • Reducing Total Cost of Ownership (TCO) – Reduce equipment cost – Reduce power consumption – Consolidate space – Increase IT efficiency Maximize: Equipment + People + Power + Space VIRTUAL COOLER EASIER BLADE Network Technologies 9/30/2009 19
  20. 20. Key Elements of the REVOLUTION Freedom Open ecosystem of interoperable of Choice data center solutions Cloud Ready & Massively scalable networks with Scalable 1000s of switches Agile Virtualization Mobility across 1,000s of virtual switch ports Ultra-Fast Extremely low latency loss-less gigabit & 10G Converged Networks Ethernet fabrics VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 20
  21. 21. Start with Switches Built for the Data Center Data Center Wiring Closet High availability Yes-Uplink Failure Detection, No HotLinks, VRRP Virtualization Yes-VMready, Server Mobility No Dual Homing Yes for servers No for PCs & IP phones Power over Ethernet Not needed Yes for VoIP & Wireless Traffic Flow ~70% internal ~70% uplink Packet buffers critical Multicast Senders Receivers 1024 IGMP Groups 60 IGMP Groups Airflow Back-to-front or Side-to-side front-to-back VIRTUAL COOLER EASIER www.bladenetwork.net 30-Sep-09 21
  22. 22. Performance Requirements for Data Center Switches • High Bandwidth – Video and multimedia – Faster processors – Many virtual machines sharing one pipe • Low Latency – Inter-processor communication – Storage access time – Deterministic Convergence on 10GbE delivers VIRTUAL COOLER EASIER www.bladenetwork.net 30-Sep-09 22
  23. 23. Converging on 10GbE Delivers • Losslessness – With Converged Enhanced Ethernet (CEE) • Low latency SAN – For high-performance clusters (HPC) • Low power Fibre Channel > iSCSI, NAS or FCoE – Saving the planet • Low cost – Conserving budget • Ease of use LANEthernet – Leverage wide knowledge base & ecosystem HPC Cluster InfiniBand Converged Server Fabric > 10G Ethernet Storage, LAN & Cluster Traffic are Converging on 10GbE VIRTUAL COOLER EASIER www.bladenetwork.net 30-Sep-09 23
  24. 24. 10G Ethernet iSCSI vs. Fibre Channel Source: http://www.blade.org/docs/wp/10GbE_Blade_Performance_Final.pdf VIRTUAL COOLER EASIER www.bladenetwork.net 30-Sep-09 24
  25. 25. Fast Networks - Cloud Ready • Cloud Ready Network Architecture Requirements – High bandwidth, low latency – Convergence to Ethernet – Migrating virtualized applications – Simplified scalability & management – Green / low power [compute] [connect] [orchestrate] Mobile Workload Intelligent Fabric Dynamic Management Scale VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 25
  26. 26. Agile Virtualization for Adoption & Management of Virtualized Environments • Data Centers are virtualizing – Multiple VMs per server – VMs becoming mobile to meet dynamic workloads – Yet only 10% are virtualized • Traditional switches are blind to VM traffic – Can not monitor or manage Virtual Machine traffic – Network Engineers lack tools to troubleshoot VM traffic – VM mobility risks exposing security holes • Agile Virtualization is the answer – Automatically migrates VMs with network policies – Works with all hypervisors – Makes massive & fluid VM environments easy to manage VIRTUAL COOLER EASIER BLADE Network Technologies Confidential 9/30/2009 26
  27. 27. Scale Efficiently with Rackonomics • “Rackonomics” makes it easier to: – Scale out massive data centers cost-effectively & efficiently – “Go cloud” • With Rackonomics, IT can: – Respond faster to business demands – Increase energy efficiency – Decrease TCO The Replicated Rack is the New Data Center! Rackonomics Virtual Cooler Easier VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 27
  28. 28. Data Center REVOLUTION = Freedom • Freedom of Choice with Network Infrastructure – Open – Standards-based – Compatible – Best-of-Breed – Lower TCO VIRTUAL COOLER EASIER BLADE Network Technologies 9/30/2009 28
  29. 29. Summary • Data Center Revolution – Ultra-fast Converged Networks – Agile Virtualization – Cloud Ready – Freedom of Choice • Trusted BLADE Network Technologies – Field-proven, compatible, mature products – Exceptional value proposition – Consistent innovation – Passion for customer support – Strong partners & ecosystem: IBM, HP, NEC, Netezza, Verari, Broadcom, Fulcrum, etc. – Over 300 of the Fortune 500 count on BLADE VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 29
  30. 30. For More Information & Presentations: • Replay: www.bladenetwork.net/BLADE-NYSE • Slides: www.bladenetwork.net/financial (top right) www.bladenetwork.net ©2009 BLADE Network Technologies © BLADE Network Technologies, 2009 www.bladenetwork.net VIRTUAL COOLER EASIER
  31. 31. Disclaimer • BLADE Network Technologies Confidential. • The information contained in this presentation is proprietary to BLADE Network Technologies (BLADE) and is offered in confidence, subject to the terms and conditions of a Non-Disclosure Agreement. • BLADE makes no warranties regarding the accuracy of this information. BLADE does not warrant or represent that it will introduce any product to which the information relates. It is presented for discussion purposes only. • All statements regarding BLADE’s future direction and intent are subject to change or withdrawal without notice, at BLADE’s sole discretion. • Prices, delivery dates and technical specifications are subject to change without notice. • Copyright 2009 BLADE Network Technologies. BLADE Network Technologies, the BLADE logo, BLADEHarmony, RackSwitch, SmartConnect and VMready are trademarks of BLADE Network Technologies. All other names or marks are property of their respective owners. VIRTUAL COOLER EASIER BLADE Network Technologies 30-Sep-09 31

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