Data Centre Centric Managed Services

Objectives … Value Of Joint MS GTM With Cisco Managed Service Lifecycle Market Trends And Addressable Revenue Overview Of DC Based MS Portfolio / Solution Updates Introduction to Unified Computing System / Unified Service Delivery Optional: Introduction to Service Heat-map Exercise Assess Revenue Potential Vs Execution Readiness Where Cisco can assist in Time / Capability to Market Discuss And Agree On Next Steps dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Agenda for DC based MS Workshop Start Finish Facilitator Agenda Review of Agenda and Align Expectations, Deliverables 09.00am 09.15am Cisco Why partner with Cisco in joint MS GTM Market trends in DC based MS and TAM (Interactive) Programs and Support for Joint Service Creation and Acceleration 09.15am 10.00am Service Provider Market trends and addressable revenue Cisco led / Overview of DC based MS portfolio (Interactive) 10.00am 10.15am Service Provider Introduction of DC based MS solution, GTM and service package 10.15am 10.30am Break Detailed Discussion of Selected DC based MS (Interactive) Relevant Solution Update Cisco led / Case studies 10.30am 11.45am Service Provider Discuss MS delivery capability, NOC and time to market options Introduction to Service heat-map exercise Cisco led / Assess revenue potential vs execution readiness 11.45am 12.00pm Service Provider Jointly determine draft MS strategy and roadmap Cisco led / 12.00pm 12.15pm Service Provider Q&A / Closing dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

The Session Rules … This is not a lecture – it is a discussion This discussion is heavily based on your service strategies, objectives, success criteria and market best practices all discussions should be in this context It’s OK to disagree and challenge – best to do this BEFORE you launch the services dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Objective of SP – Cisco Joint GTM Plan Complete Cisco Service Lifecycle Approach Launch, Strategic Concept Design Develop Test Market, Lifecycle and Plan and Trial and Sell Envision Build Market and Sell the Service the Service the Service To help Service Provider become the preferred IDC Service Provider for the Thai market, leveraging Cisco technologies, services and partners. dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

A Slowdown Or Recession Will Affect Individual IndustriesBaseline Differently Shallow Deep Forrester industry groups scenario recession recession Primary production Good Good Neutral Consumer products Neutral Neutral Bad Chemicals & petroleum Good Good Neutral High-tech products Good Neutral Bad Industrial products Neutral Neutral Bad Retail Neutral Bad Bad Wholesale trade Neutral Bad Bad Transportation & logistics Neutral Bad Bad Professional services Good Neutral Neutral Construction & engineering Bad Bad Bad Media, entertainment, & leisure Neutral Bad Bad Utilities Good Good Neutral Telecommunications Good Neutral Neutral Financial services Bad Bad Neutral Insurance Good Good Neutral Public services Good Good Good Government Neutral Bad Neutral Frost & Sullivan 2008 dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Managed Services Landscape Emerging Services Other Security Services Services IP IP Surveillance Surveillance IaaS IaaS AAVPN AAVPN WLAN WLAN LAN LAN SMB SMB Digital Digital Managed Managed FMC FMC Multi Service Multi Service SSL VPN SSL VPN MPLS VPN MPLS VPN IP Sec VPN IP Sec VPN Signage Signage Firewall Firewall Bundles Bundles Vertical Access SIP // IP VPN SIP IP VPN Vertical Access URL / /SPAM Specific Device IPS/IDS CSA / /NAC DDOS URL SPAM Specific Device IPS/IDS CSA NAC DDOS Filtering Services Services Mgmt Mgmt Filtering SIP IP VPN SIP // IP VPN SIP // IP VPN SIP IP VPN Broadband Broadband Transport Transport (ME / /DSL) (ME DSL) Web Managed Managed IP Centrex Hosted IPT Web Collab Web IP Centrex Hosted IPT Web Collab Hosting Collocation Collocation Hosting SIP // IP VPN SIP IP VPN Back-up & Back-up & Integrated SIP WAN WAN Integrated SIP IP PBX Storage Storage Disaster Disaster Access Trunking IP PBX Optimization Optimization Access Trunking Recovery Recovery Load B2B B2B Managed Managed Virtualization Load SaaS Presence Presence Virtualization Balancing SaaS Telepresence Telepresence TelePresence TelePresence Balancing Data Center Communication Services Services dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

Service Provider’s Dilemma Collaborative Services Power and Cooling Visual Networking Asset Utilization User Expectations Provisioning New Business Operational Pressures Limitations Economy Security Threats Regulation Bus. Continuity Satisfying increasing demand while decreasing cost dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

Data Center and Network Evolution Data Center 1.0 Data Center 2.0 Data Center 3.0 Client-Server and Distributed Service Oriented and Web Mainframe Computing 2.0 Based IT Relevance and Control CENTRALIZED DECENTRALIZED VIRTUALIZED Application Architecture Evolution dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

Cisco Data Center 3.0 Strategy Location Hardware Provisioning Business Process Freedom Freedom Freedom Freedom Consolidation Virtualization Automation Utility Market Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center Consolidation dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

Service Provider Data Center - Evolution $3000/sq ft/mo. Move Customers - Up the Value Chain Web 2.0/SAAS Colocation Managed Hosting Managed Services Cloud Services $2000/sq ft/mo. Hosted applications Customer wants to Customer wants and utility Customer wants to Customer wants control operations control OS & apps to application maximum performance, but not hardware Utility Platform outsource their IT computing-non scale & value environment critical apps to “Pay as you grow” critical SP Owned SP Owned $1000/sq ft/mo. Customer Owned Customer Owned, & SP Managed & SP Managed & Customer Managed Customer or SP Managed • Pro. services (Dedicated Nodes) (Cloud Computing) • Pro. services • Utility hosting Own infrastructure − dynamic • Consulting hosting Utility for client capacity − dynamic • Pro. services − servers capacity Managed Services − storage Consulting − servers • Managed hosting − operations − servers Managed Services − storage $50/sq ft/mo. − storage System Customer Operating • Managed IP svcs − operations Customer Customer Operating System − operations − IP-VPN Operating System Service Provider • Customer owns Service Provider Customer or SP • Managed Utility IP • Managed IP Customer − WAAS Infrastructure Infrastructure infrastructure Infrastructure Infrastructure − IP-VPN Space, Power, B/W − IP-VPN Space, Power, B/W − Internet Space, Power, B/W − Internet Base Connectivity − Internet • Tier 1 network • Space, power • Space, power • Space, power • Space, power Network Basic Colocation Traditional New Utility Model New Service Model Managed Improved Performance, Value, & Scale for Customers dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

DC Managed Services Adoption SaaS, IaaS, Utility Computing Webex, UCaaS, hosted collaboration tools, hosted CRM/ERP Typical adoption timeline Phase 3/4 Storage services and BCRS FCIP, FC over optical, FCoE Application Performance Management Phase 2 Application visibility, reporting, acceleration, Application aware VPN, SSL offloading Mgd DC security Phase 1 Virtualized Firewall, IPS, Hosted IPSec VPN, SSLVPN, Mgd DDOS Protection, Anti-X, Secure Messaging Co-loc, hosting, connectivity, DNS Phase 0 Internet, backbone, VPN, optical, Optimization dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

Managed Services Evolution Foundation for Building Enhanced SMB Service Portfolio Managed Applications Virtual infrastructure mgmt. App hosting – dedicated App hosting – shared On-demand / SaaS Managed UC Application-aware services Revenue Potential Managed Application - Aware VPN Visibility, control and optimization Secure messaging and collaboration Content and Web Filtering Managed VPN Transaction Based SLA Managed Security MPLS VPN Service Secure remote access Managed WAN Firewall and DDoS protection Managed Router IP SLA Connectivity Router management Need Increased Application Awareness Basic SLA Value to the Customer dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

Application Performance Management (APM) Application Performance Management Visibility, Control and Optimization (VCO) Services Application Visibility & Application & Bandwidth Application Acceleration & Reporting Control Optimization Real-time performance Dynamic performance Symmetric acceleration and monitoring and reporting monitoring and adaptive control WAN optimization Understand usage of existing Prioritize critical applications Improved application network resources Control non-business related performance applications Visibility into new applications Reduced branch TCO Provide an extension to Measure application security infrastructure Simplified management & performance & understand their support Guarantee application network requirements performance Centralized compliance Service Migration over Time Visibility & Control Visibility Visibility, Control & Optimization Optimization Visibility & Optimization dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

MSP Portal for Application Fluent Managed Services Cisco CTDP Reporting Partners Customer Portal SP Portal NetQoS, Fluke, InfoVista Mediation Provisioning Branch Single Router Single Homed NBAR Netflow WCCPv2 WAAS CM API Open Instrumentation and APIs WAE Single Router Data Center Dual Homed MPLS Network WAE Dual Router Dual Homed Managed or Hosted Cisco Alternate MPLS VPN ASR, ISR, WAAS, NAM Dual Router Dual Homed Provider or Internet Dual Provider dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

Virtualized App Delivery for Branch Office Cisco WAAS 4.1 with Virtual Blade Technology Centralize what you can with WAAS Locally host services (e.g. Windows Server) on same WAAS device Flexible, Optimized Branch IT Data Center Cisco WAAS Local Backup Storage Users WAN Business and Servers Communication Apps Cisco WAAS Router Storage Backup Cisco WAAS Virtual Blade Technology Validated using Microsoft Server Virtualization Validation Program (SVVP) for Windows 2008 and 2003 – Industry’s first product to be validated! dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24

Live Video Streaming with WAAS BRANCH OFFICE DATA CENTER Click on published 2 URL to get live Web Portal stream List of scheduled live streaming events Microsoft Windows Media Opens Windows WAAS 3 Media Player Server (WMS) WAAS Uncompressed 1 Video WAN Encoder WAAS WAAS 4.1 Enables Wide-Scale Delivery of Live Video to the Branch WAAS Only 1 stream per site Eliminates Complex Configuration (e.g. Multicast WAN) Server Offload reduces BRANCH OFFICE video servers by up to 10x BRANCH OFFICE dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

Cisco WAAS Market and Product Leadership 30% Cisco #1 WAN Optimization Blue Coat Vendor Worldwide 20% Riverbed Growing 2x faster that leading competitors Packeteer 10% Juniper Install base exceeds 30,000 units Calendar Quarter 0% 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 Source: Infonetics Research, Inc Fortune 1000 organizations are much more likely to be using or considering WAN optimization technologies. Among this group, Cisco is cited almost twice as often as Riverbed for being the vendor under consideration. dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

Industry Awards and Accolades “Cisco WAE 674 with WAAS v4.1 and Windows Server 2008 brings together the benefits of WAN optimization … and maintains the localized requirement of critical windows services like Active Directory, DNS, and DHCP.” - Mike Fratto, Mike Brandenburg, Current Analysis “Network integration and compatibility was one of WAAS' biggest edges over the competition. Eighty-three percent of our respondents gave it good or excellent marks….” Cisco's offering also scored well in the management and visibility category: 86% gave it high scores…” “WAAS' edge in key integration factors and ease-of-use make it the compelling choice…” - Michael Morisy, TechTarget “WAAS performed well, and Cisco has packed a ton of features into its offering for a relatively low price, earning it our Best Value designation. Like the other products in this review, WAAS easily dropped into our network and was running in short order, with little configuration” - Mike Fratto, Network Computing dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27

Reason #1 – Application Vendor Validated Best practices developed and validated with Microsoft, Oracle, SAP and other leading ISVs (www.cisco.com/go/optimizemyapp) Vendor-specific protocols licensed, no reverse engineering Optimized branch architecture jointly developed with Microsoft Escalation Support Agreements with Application vendors “We can quickly deploy Windows Services to remote offices and -- more importantly -- better service our remote users." — Dwight Wheeler, Architect, Monsanto “Cisco WAAS has accelerated our SAP response time for up to 75% across WAN, and given us the best compatibility and lowest TCO.” — Jim Ward, CIO, Pacer International “On average we experienced 300 percent in download improvement for Oracle 10g and our customized web-based commodity trading applications.” — Thomas Mendez, Supervisor of Network Operations, Enbridge dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28

Reason #2 – Network Integrated Network Transparency preserves network services to ease operations Auto-discovery that works across the full range of enterprise topologies Only solution that can provide full firewall security with WAN optimization Better with Voice on WAN due to integration with Router QoS “Cisco WAAS accelerated the Microsoft Dynamics CRM better than our current solution, while offering better performance and interoperability with VoIP.” — Dave Kizer, Director of IT, Nanometrics “The tunnel-less Cisco WAAS design makes it very easy for me to network-based services so I can remain focused on projects that contribute to the company’s success.” — Abraham Madha, CIO, EnGlobal "The latest version of Cisco’s WAAS product line includes security features of special interest to us, including disk encryption and support for stateful firewall protection." — Barth Bailey, VP, Fulton Financial dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

Reason #3 – Lowest TCO Lower capex and opex with WAAS Module in Branch Router Eliminate bandwidth upgrades and automate wide-scale delivery of live video Minimize branch device footprint through WAAS Virtual Blades Server offload reduces centralized file, video and software distribution servers by up to 10x “We were able to increase the network performance without having to actually increase the network bandwidth.” “Network Module lowers total cost of ownership (TCO), because it is covered under Cisco maintenance service for the router, and it saves space and power” — David Gula, Sabre Holdings “WAAS clearly met our needs and is the most cost-effective solution among all alternatives that we evaluated.” — Paul Babcock, Manager of Network & Computer Operations, Bissell Homecare “The three-month return on investment for WAAS has been met with great approval by ADC. Likewise, our Juarez staff is elated with the 500 percent increase in application acceleration.” — Dave Brady, vice president of IT, ADC Telecom dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30

Possible Service Offering Storage Storage Transport Target Customers Protocol Service Platform Options Synchronous Require NO data loss Data Replication High Volume/Rev. Impact High End Ethernet DWDM (Real-Time Ext. Finance/Banking/Brokerage Storage FC SDH Distance Data Telecom/Federal Defense Platforms FICON Mirroring) Disaster Recovery Providers Asynchronous Data Larger market High End– Ethernet SDH Replication Healthcare Midrange FC FCIP (Near Real-Time Ext. Life Sci./Biomedical Storage Distance Mirroring) FICON WDM Engineering Platforms High End– High Speed Retail Ethernet SDH Midrange Remote Database Service Organizations FC T3 Storage Backup Airlines FICON IP Platforms Low End Low Speed All Tier 2/ FC Platforms Remote Backup Medium-Size Businesses FICON IP (Typically) All Businesses that Use Email Email Archival Custom Ethernet SDH/IP and Instant Msging. dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32

Three Classes of Storage Transport Services for Service Provider’s Local Remote Datacenter Gateway Gateway Datacenter Dedicated Line-Rate STS (DL-STS) DWDM SAN SAN Local Remote Datacenter Datacenter Dedicated Sub-Rate Gateway Gateway FCoS SONET/ FCoS STS (DS-STS) SDH SAN SAN Local Remote Datacenter Datacenter IP-Based STS Gateway Ethernet/ Gateway (IP-STS) FCIP FCIP IP SAN SAN dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33

Managed BCDR (Back-up & Disaster Recovery) Service Description Market Size and Growth NA Live Data: This is front line storage services for the data actively being used by current applications. 1.2 1.0 1.0 Data Copying: This is the storage of a copy of data so that it can be used in the event of the front line data being destroyed, corrupted, or 0.8 US$ billions simply being inaccessible. This includes fire, flood, terrorism and a 0.65 whole host of more mundane problems such as operator error, lost 0.6 2005 2009 laptops, or even program error. 0.4 Archiving: This service stores a copy of the data long term because 0.2 0.1 0.2 0.07 0.06 0.1 the enterprise is legally required to keep copies for long periods - e.g. 0.05 0.0 banking records being kept for 7 years or some medical records being Real time data Online periodic kept for 30 years. There is no requirement for this data to ever be re- replication replication loaded into live applications, but it must be kept is a form where it can Live data for Data copying for disaster recovery Archiving for regulation be read and recovered in an unchanged form for the entire period. applications and compliance Source: OVUM 2006 Key Characteristics and Trends • Online periodic replication is the largest service but interest in real time data replication is increasing. • SMB market is largely untapped in terms of BCDR services. • Since SMB customers have significantly smaller legacy investments in tape (compared with large firms), they are more open to Disk-based backup and virtual tape libraries (VTL) for data protection. • Virtualization creating new BCDR opportunities: Virtual Virtual Physical Virtual? dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35

Sample Service Portfolio Category Who owns the Pricing model Example services infrastructure? (per month) Hosted primary storage SP Per capacity hosted Offered as additional service to hosted application Outsourced remote Client Per capacity Remote storage monitoring storage management managed Remote storage administration Remote backup administration and monitoring Managed remote SP Per capacity Remote backup to tape backup & recovery protected Remote backup to disk Electronic vaulting Managed disaster SP Custom and per Host-based replication recovery — basic capacity Appliance-based replication protected Managed disaster Varies Custom Data replication with hot-site, recovery — advanced warm-site, or cold-site recovery Managed remote SP Per capacity or per Message archiving archiving mailbox/user (source: Cisco and Forrester 06) dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36

DC-DC Storage Replication Problem Slow data replication over WAN links Fewer backups taking place – increases risk of lost data in a disaster Solution “Replication Accelerator” mode optimizes key data replication applications Operates on WAAS WAE-7341 and -7371 appliance models Before After • Long data replication job • Backup window reduced by 4-12x • Under-utilized bandwidth • Better bandwidth utilization dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37

Data Replication Messages Benefits Accelerate data replication applications ROI: minimize WAN bandwidth used for data replication between data centers to Agility: extend distance of disaster recovery sites ensure better resilience Shorter data backup/replication windows Increase business resilience More stringent recovery point objectives (RPO) at lower cost Validated by EMC E- Labs (for SRDF) and Minimize risk in deployments NetApp (for SnapMirror) Data Point: Remind customers of the potential for internal storage – this drives data replication as a subset of another solution dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38

Lower Data Acceleration Costs Data Replication Acceleration Without WAN Optimization With Cisco WAAS High utilization & throughput WAN bandwidth invested Low utilization & throughput WAN bandwidth invested 6 hour replication job 1 hour replication job Primary Site Benefits: 70-90% faster WAN backup Maximize ROI in WAN bandwidth Cisco Storage WAN WAAS arrays Meet RPO and RTO Secondary Site Extend the distance between primary Cisco and recovery sites WAAS Storage arrays dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39

Lower Data Acceleration Costs Data Replication Acceleration Case Study An Office Supply Company Challenges: Long replication times between 5 remote data centers and central data center Distances ranged up to 2,000 miles Oracle Warehouse Management System Hours KByte/s 100 NetApp filers for data storage 700 WAAS 90 Solution: 600 80 WAN optimization between data center 70 500 sites over T1 link w/o WAAS 60 Results: 400 50 18.5x increase in WAN throughput 300 40 73x decrease in data replication times 200 30 w/o 20 RPO decreased to 6 hours 100 WAAS 10 WAAS 0 0 Throughput Replication Time dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40

Resilient NAS Enables File Service Consolidation Back-Up/Replication Branch Office Regional Office Data Center NAS NAS IT DAS App Server IT DAS App Server SAN Edge Replication WAAS Edge Files Files FE Files Ethernet/Storage Central FE Private Line Manager Files Remote Office Data Center NAS IT DAS App Server Service Provider Core Edge IT Admin FE FE L2VPN, L3VPN Files Files Files Cluster Resilient NAS dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 41

Transition to SP Cloud Services Unified Service Delivery Provides the Foundation for Cloud Services Consolidation Virtualization Automation Utility Market Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center Consolidation dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 43

Transition to SP Cloud Services Unified Service Delivery Provides the Foundation for Cloud Services USD Virtualization Consolidation Based Service Delivery Unification Utility Market USD Based Service Delivery Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center Consolidation dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 44

Pragmatic Adoption Path to Next-Gen DC Incremental, Architectural approach from Silos to Services Infrastructure Maturity Level Silo’d Standardized Virtualized Dynamic Service-Based Departmental Svrs Standardized Svrs Virtual Servers VM Mobility, DRS Globally federated cloud services Storage Silos Consolidate SANs Virtualized Storage VM-Aware SANs (Public/Private) Multiple networks Consolidated Nwks Unified Fabric VM-aware Nwking App/Workload Application Silos Consolidated Apps Web 2.0/SOA Portable Apps Portability Policy/SLA based Branch IT Centralized IT Virtual Branch Private Clouds model, metrics IT Initiatives Consolidate Virtualize Automate XaaS Network Innovation Inter-Cloud Private Cloud Unified Computing Unified Fabric Data Center Networking dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 45

Cisco WebEx Collaboration Solutions WebEx Connect Business Specific Meeting Solutions Event Sales Training Support Center Center Center Center Webinars Online Sales Online Training Remote Support Online Events and Access Meeting Center General Collaboration dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 46

Robust Contextual Collaboration Team Maximize Global Resources Remote teams can work together Coordination in real time to complete projects eLearning Educate Key Personnel Train employees, customers and partners quickly Align your Organization Events Broadcast your message to employees, partners or prospects Profitably Reach Markets Sales AlignProfitably Reach sales Support Global Employees Accelerate Markets Maximize Global Resources cycles by hosting Educate Key Personnel Your Organization Remoteyour message to employees,online sales calls BroadcastAccelerate sales cycles by hosting Minimize unproductive downtime by Train employees, customers and teams can work together in resolving to or prospects real time technical problems quickly partners quickly online sales calls partners complete projects IT & Customer Support Global Employees Support Minimize unproductive downtime by resolving technical problems quickly dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 47

Gartner’s Magic Quadrant Web Conferencing Visionary & Leader Source: Frost & Sullivan, Asia Pacific Hosted Web Conferencing Services Markets, August 2008 dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 48

Managed Hosted Security Services Portfolio ACE XML and Web Application Firewall ACE XML Gateway amd Web Application Firewall Application- Aware XML DDoS Protection Security Dynamic DDoS Protection, Managed Hosting DDoS Protection Intrusion Prevention and Detection IOS IPS, CSA, ASA 5550 IPS Edition Transport- DDoS Protection Guard and Detector Aware Security VPN Services IOS IPsec VPN, IPsec VPN SA, ASA VPN Firewall Services Spam & Virus Protection Baseline IOS Firewall, Firewall Service Module, ASA FW IronPort C, S and M Series Security Basic IOS and ACL Foundational Managed Router and Appliance Security Network as Platform Customer Relevant and Value dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 49

Leadership Maximizes Protection Benefits for Customers, Integrators, and Providers Global Email Threat Visibility SenderBase™ Reputation Database Visibility Email Threat Operations Center People, Process, Experience Best of Breed Technology Exclusive preventative and reactive technology Technology Inbound security – spam and virus Outbound control – DLP, encryption Market and Analyst Adoption 40% of Fortune 100 Market 8 of 10 largest service providers 99%+ renewal rate dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 51

Choice Maximizes Flexibility Full Continuum of Deployment Options New Hybrid Hosted New New Dedicated Hosted Managed On-Premise Appliances dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 52

Flexible Deployment Options DEPLOYMENT Same Market-Leading Email Security Cisco Hosted Email Hybrid Security Hosted Email (SaaS) Security IN THE NETWORK CUSTOMER PREMISE Customer Hybrid Managed Premise Hosted Email Email Equipment Security Security (CPE) Common Policy | Centralized Reporting | Consistent Protection dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 53

Dedicated Hosted Email Security DEPLOYMENT Dedicated Solution Reduces Overhead & Speeds Deployment Remove Spam & Malware Email security in-the-cloud Cisco minimizes data center 1 Data Centers footprint Pass Clean Email Dedicated solution 2 eliminates data contamination and ‘shared fate’ risk Optional: Managed infrastructure Outbound Filtering assures capacity for future spam growth Customer dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 54

Hybrid Hosted Email Security DEPLOYMENT Maximum Flexibility Ensures Optimal Design Remove Spam & Malware Cisco 1 Data Centers Hybrid design enables divided control: on-premise & in-cloud Pass Clean Email 2 CPE-based device provides advanced outbound control with encryption and 3 Apply DLP & encryption DLP support policies Customer dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 55

Managed Email Security DEPLOYMENT Out-Tasking Email Security to the Experts Managed email provides highest level of out-tasking Cisco Business terms delivers predictable cost model Secure Administration Service architecture enables applications to reside on customer premise VPN Tunnel Cisco SOC offers 24/7 remote management Customer and monitoring Email Flow dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 56

What are Virtual Desktop Infrastructures? Fully functional, personalised desktops delivered across the network Each Remote Desktop is hosted on virtualised servers in the DC Shares physical Data Center resources for optimal resource allocation through virtualisation Desktops are secure and can be backed up Allows IT to maximize utilisation, lower costs, and increase reliability Components RDP - - Client Interface (WYSE) - - Connection Broker (Delivery Controller) - - Virtual Machines (ESX Servers) - - Provisioning Server - - Management Server dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 57

Desktop Virtualisation – Growing Interest But not a “Free Lunch” for Infrastructure Virtual Desktop Benefits Virtual Desktop Challenges • Lower operating costs • High bandwidth consumption for desktops • End-user performance and • Business continuity – printing over the WAN tighten desktop control • Improve productivity – • Cost of scalable deployments any desktop, any time dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 58

Solution: VDI Content Acceleration Without WAN With WAN Optimisation Optimisation Difficult to deliver desktop Desktop-like performance experience to multiple across the WAN users Radically reduced Limited user scalability – bandwidth (60-70%) 4-5x bandwidth Optimized print services in consumption compared to branch VoIP WAN optimization is key to extending reach of virtual desktops to remote branch dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 59

Enabling Unified Service Delivery Cisco Data Center Services Comprehensive services to help Service Providers deliver new business opportunities, and achieve CAPEX and OPEX reduction Remote Advisory Advanced Technical Management Services Services Services Services Define new Offer traditional Provide Define, engineer business and maintenance comprehensive and optimize service models support plus 24x7 remote Data Center and and deliver proactive diagnostic monitoring, issue Unified Computing operational process capabilities to resolution solutions to enable transformation assure higher and day-to-day new service delivery availability, lower management and reduce internal IT expenditure operational costs and reduce risk dloi © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 60

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