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Design For Non-Designers
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Design For Non-Designers

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Miles and Daniel teach design thinking and design process: Day one presentation!

Miles and Daniel teach design thinking and design process: Day one presentation!
http://brooklynbrainery.com/courses/118-Design-for-non-designers

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  • “Improving the lives of New Yorkers through the power of good design.”
  • “Improving the lives of New Yorkers through the power of good design.”
  • “Improving the lives of New Yorkers through the power of good design.”
  • “Improving the lives of New Yorkers through the power of good design.”

Design For Non-Designers Design For Non-Designers Presentation Transcript

  • Welcome. Have a seat.
  • This is who we are.
  • Tonight:
    Meet Miles and Daniel. Meet each other.
    Design: Let’s talk about that.
    Why and What is design thinking?
    You’re a designer: tell me about it.
    An overview of the design process.
    Scrimmage.
    Next week:
    Game Time.
    This is what we’re here to do.
  • Design: Let’s talk about that.
  • Design: Let’s talk about that.
  • Design: Let’s talk about that.
  • Design: Let’s talk about that.
  • Design: Let’s talk about that.
  • Designis creative problem solving.
    Thinking is the process of using one’s mind to consider or reason about something.
  • Designis creative problem solving.
    Thinking is the process of using one’s mind to consider or reason about something.
  • Design thinking is for making leaps.
  • It’s different because it’s visual…
  • …because it’s obsessed with context...
  • …because it’s obsessed with context...
  • When
    Where
    How
    How Much
    Who/What
    Why
    …because it’s obsessed with context...
  • ….because it’s highly collaborative...
  • …and because it needs constraints.
  • Design Research: Meet the world
  • Capture the gems in words and pictures
  • There’s lots of dirt around the gold.
  • Meet the world, distill the stories.
  • Visual storytelling
  • Basic Narrative
  • Monologue
  • Upstairs
  • outsider
  • Refrigerator with a view
  • One panel
  • Map
  • Chart
  • Many paths up the mountain.
  • Visual Thinking
  • Back of the Napkin: Visual and essential
  • Knowledge Games: simple and direct
  • IIT: Academic and Accurate
  • IDEO: Phased for easy use!
  • IDEO
    #kgames
    napkin
    IIT
    research
    analysis
    synthesis
    realization
  • Empathy, Curiosity
  • Collect the Information. (thanks Steve Portigal!)
  • SUBURBAN
    AFFLUENT INCOME
    TECH SAVVY
    MIXED-SUBURBAN
    MODERATE INCOME
    ENTERTAINMENT SEEKER
    URBAN
    MODERATE INCOME
    ENTERTAINMENT SEEKER and
    TECH SAVVY
    SUBURBAN
    MODERATE INCOME
    ENTERTAINMENT SEEKER and
    TECH SAVVY
    URBAN
    MODERATE INCOME
    TECH SAVVY
    SUBURBAN
    AFFLUENT INCOME
    ENTERTAINMENT SEEKER
    Meet (real) people
  • Organize the information.
  • Organize the information.
  • Have lots and lots of ideas.
  • Lay them all out.
  • Mock it up before you Fock it up. (Fail early and often).
  • Act it out.
  • Lather, Rinse, Repeat.
  • Let me sum up.
  • Open and Close.
  • Tips and Tricks.
  • visual
    Make and use artifacts
  • visual
    If you don’t write it down it didn’t happen
  • visual
    Think out loud – words, arrows, boxes
  • visual
    Have lots of ideas, diagrams, pictures, words.
  • When
    Where
    How
    How Much
    Who/What
    Why
    Make lots of types of pictures.
  • collaborative
    Know all the people in the Picture.
  • Do it standing up.
  • Now you try!