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Design for Conversion in a nutshell
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Design for Conversion in a nutshell

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Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and …

Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other. With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge.

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    • 1. in a nutshell (and why it rocks) Proudly presented by and Better Experience e.V. DESIGN FOR CONVERSION in a nutshell
    • 2. Are you a marketing guy, interaction designer, user experience designer, web analytics expert, SEO specialist, eCommerce or business strategist? DESIGN FOR CONVERSION in a nutshell
    • 3. Are you exhausted of these boring conferences, where you just sit around and listen to an endless lineup of speakers all day long? DESIGN FOR CONVERSION in a nutshell
    • 4. You never want again these workshops, without focus or that feeling like being in school again? DESIGN FOR CONVERSION in a nutshell
    • 5. Then the is for you. Inspiring Speakers, real life challenges and great people! DESIGN FOR CONVERSION in a nutshell
    • 6. DESIGN FOR CONVERSION is all about Experience Persuasion Evidence DESIGN FOR CONVERSION in a nutshell
    • 7. Meet people on their path to enlightenment Persuasive User Experience Evidence Based Technology Design Marketing Pro Products and services are like so 2008! Itʻs Suck on my persuasive stickiness! all about meaningful user experiences, In God we trust, all others bring data! Free will is an overrated concept, people positive memories and happy customers. All mumbo jumbo set aside, letʻs focus on finding/ are influenced by professional nudges. measuring the truth. Choice Service Next best action Architecture Design marketing Expert presenting choices in ways that affect  the channels are only a means to communicate, the paradigm for true cross channel interaction design. outcome. Taking cognitive biases and in service design we take all touch points Balancing sales, service, loyalty and risk in a real-time heuristics, that underlie the science of into account to deliver rich and consistent multiplatform environment. decision making, into account. customer journeys. Ethical Experience Survival Influence Design Marketing Guru conversion professionals further develop ultimate goal is design for flow (as part of the concept that takes next best action (nba) marketing their field by being honest, maintaining wellbeing). The optimal customer journey one step further on the path of analytics. All champion integrity and promoting prosocial behavior. becomes a heroʼs journey and experiences treatments designed in nba are under constant pressure We acknowlegde that a better future is our are emotionally engaging in the best way of challenger offerings. shared responsibility. possible. DESIGN FOR CONVERSION in a nutshell
    • 8. The who is who of the Bunch of volunteering fanatics The crew organises the DfC. We look for interesting product managers, eCommerce managers,... cases with our platinum sponsors and one also fanatic Professionals (Design, Analytics and Managing) non-profit . All attendees will be separated into Experts teams led by captains . The teams have one day to find a solution for one of the given cases. Inbetween the Gurus speakers will inspire you. The grand final is the presentation of the solutions in front of the Together they have one hell of expertise and insight knowledge jury and everyone else. DESIGN FOR CONVERSION in a nutshell
    • 9. One day to rock them all! Start Registration and KickOff Keynote Case Session 1: Getting to know the challenge Keynote Case Session 2: Off the wall ideas (find the right solution) Keynote Case Session 3: Making your ideas stick (how to tell your story) Keynote Case Finals: Presentations and Judgement + cheering crowd Party and ChillOut: everybody Finish DESIGN FOR CONVERSION in a nutshell
    • 10. How does it work? The best of three teams in a case challenge will enter the grand final and then probably win. also three also three also three teams teams teams semi final semi final semi final semi final best team grand final we have a winner! party and chill out DESIGN FOR CONVERSION in a nutshell
    • 11. So itʻs all about you meeting great people and be one of them. 3–4 case owners 3–4 speakers 20 team captains 100–120 attendees and the crew. DESIGN FOR CONVERSION in a nutshell
    • 12. and about having a great time together see more pictures at flickr. (http://www.flickr.com/search/?q=dfc09) DESIGN FOR CONVERSION in a nutshell
    • 13. And finally some name dropping If you never joined before, you have missed: BJ Fogg (Director of the Persuasive Technology Lab at Stanford University), Hannah Donovan (Creative Lead last.fm), Eric Schaffer (CEO Human Factors International), Karl Blanks (Conversion Rate Experts), Andrew Chak (Author of Submit Now) and many more. DESIGN FOR CONVERSION in a nutshell
    • 14. Get involved now! Buy your ticket, become a sponsor, just say hello or do whatever comes to your mind. designforconversion.nl DESIGN FOR CONVERSION in a nutshell