Emerging Pictures newsletter. Pioneering digital cinema, Jan 2006.

1. W
elcome to the Summer 2006
edition of i-Cinema Bits, Emerging
Pictures’ quarterly newsletter.
Emerging Pictures has dramatically
increased its size and scope in just the
first six months of 2006. Sixteen cinemas
are now online, establishing Emerging
Cinemas as the largest strictly digital art
house network in the United States. More
venues and broader support by distribution
companies has solidified Emerging’s
leadership role.Our overall mission remains
consistent: to use new digital technologies
to bring a wide range of quality specialty
cinema to communities all across America −
innovative American independents, festival-
winning international films and thought
provoking documentary features.
To date, we’ve screened over 120 films
digitally (see page 7 for complete list).
Emerging’s network now delivers film files
directly to member venues via dedicated
digital tie lines. We no longer send physical
media (digital film “prints” housed on
hard drives), thereby eliminating shipping
costs while expanding our offerings.
This networked approach has increased
programming flexibility while also improving
technical support. From our control room in
New York we can assist the venue’s staff
through a shared web-based interface.
Film festivals and special events remain
a highlight of the Emerging schedule. The
2006 Full Frame Documentary Film Festival
was, once again, a tremendous success.
EmergingExpandsIndieDigitalOpportunities
The Market Ar-
cade Film & Arts
Center in Buffalo,
NY, is the nation’s
only publicly-owned
eight-screen theater,
as well as Emerg-
ing Cinemas’ new-
est full-time venue.
Beginning February
1st, MAFAC dedi-
cated one screen to
Emerging’s digital cinema calendar
while continuing with first-run com-
mercial features on the others. Open
seven days a week, MAFAC takes full
advantage of the digital network’s flex-
ibility to program multiple films on the
Emerging screen, in effect “multiplex-
ing” on a single screen. Emerging’s
diverse content, high quality and ease
of operation were key selling points for
MAFAC to join the digital network.
EmergingCinemasVenueSpotlight:MAFAC
Full Frame Documentary Film Festival ● ● ● 2
indieWIRE: Undiscovered Gems ● ● ● ● ● ● ● 3
Emerging Cinemas Network ● ● ● ● ● ● ● ● ● ● 4
Panasonic Spotlight ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 5
New Releases ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 6
Feature Presentations ● ● ● ● ● ● ● ● ● ● ● ● ● ● 7
Table Of Contents
the city...
“MAFAC is very pleased to be the ex-
clusive western NY venue for Emerging
Cinemas. Its offering is technologically
advanced, culturally rich and unique.”
- Anthony J. Colucci III,
Chairman of MAFAC
the theater management company...
“This new digital projection system will
allow more documentaries, indepen-
dents, and other art house films to be
shown in Buffalo at the same time as
they’re being seen in the top five mar-
kets.”
- Michael Clement, President,
Dipson Theaters
the Manager of Buffalo Place...
“Having Emerging Cinemas’ titles as
part of the mix at MAFAC has added a
new dimension to our programming, en-
abling us to serve an audience of film
enthusiasts who would otherwise have
had to read about these films in nation-
al publications without ever having the
chance to see them on the big screen.”
- W. Morgan Smith, Manager,
Buffalo Place
...and the local media
“As Emerging Cinemas spreads across
the country, theaters everywhere will
have the opportunity to avoid the high
costs of transportation and have un-
precedented access to international and
independent films.”
-The Spectrum, Buffalo
Issue #2 Summer 2006
Our new “Affiliate Venue” program has
added to our rapid expansion. By link-
ing independent art houses, commer-
cial multiplexes and cultural centers to
the Emerging Cinemas network, a wid-
er range of venues gains access to the
specialty films they want to bring to their
communities in a timely and cost effective
way (see page 4 for our updated venue
partner list). If you know of a venue that
might be interested in joining the net-
work, contact us at our New York office.
The Film Society of Lincoln Center’s
2006 LatinBeat celebration of new Latin
American cinema returns in September.
We’re midway through the monthly In-
dieWIRE: Undiscovered Gems series,
sponsored by the New York Times and
the Sundance Channel. New PBS events
for the fall will once again team Emerg-
ing with leading public broadcasters and
prestigious cultural centers to present
previews of upcoming broadcasts in high
definition on the big screen.

2. America’s fascination with theatrically pre-
sented documentary film continues unabated.
The diversity of stories, characters, and loca-
tions is limitless. Such acclaimed nonfiction
features as Why We Fight, Sketches of Frank
Gehry and Who Killed the Electric Car? were
all made available, digitally, by Emerging Cin-
emas to communities that otherwise would
have missed the opportunity to see them on
a big screen.
To best access the next wave of hot docu-
mentary films, Emerging partnered for the
third consecutive year with the internation-
ally renowned Full Frame Documentary Film
Festival. During the same time frame that the
flagship festival took place in Durham, NC, 11
U.S. cities, each with an Emerging Cinemas
venue, presented their own schedule of films
drawn from the competitive feature section of
the festival.
And when it was all over, The Refugee All-
Stars, a highly acclaimed, music driven film
about the plight of African refugees dream-
ing of a pop music career while living in re-
settlement camps, was awarded The Full
Frame-Emerging Pictures Special Audience
Award. California-based filmmakers Zach
Niles and Banker White received a new JVC
GY-HD100U HDV camcorder, graciously pro-
vided by JVC America. We look forward to
seeing their next film in the coming year.
Documentaries provide more than just
onscreen entertainment. Emerging
encourages and supports its venues to
use such screenings to engage local
community interest in the films’ subject
matter and its effects upon their lives.
By way of example, during this year’s
Full Frame Documentary Film Festival,
Emerging worked with media activist
consultants Active Voice to arrange and
host post-screening conversations about
Anne Makepeace’s award-winning Rain
in a Dry Land, a moving portrait of Somali
refugees who have been resettled across
America. Venues in Buffalo, NY, Lincoln,
NE, and Tucson, AZ, each with large
Somalirefugeecommunities,hostedpost-
screening conversations that included
members of the refugee community and
local support groups.
WINNER of the Full Frame/Emerging Pictures Audience Award, Refugee All-Stars, a film by Zach Niles & Banker White
CommunityOutreach
Refugee All-Stars filmmakers, Zach Niles,
Banker White and Chris Velan with Liberian
refugees in Guinea
Rain In a Dry Land director, Anne Makepeace, with
Somali refugees after a post-screening discussion at
the 2006 Full Frame Documentary Film Festival
PhotobyBradKimbrough
DocsAcrossAmerica
China Blue,
a film by Micha Peled
El Inmigrante (The Immigrant),
a film by John Sheedy, David Eckenrode
and John Eckenrode
Page 2 Summer 2006

3. “indieWIRE:Undiscovered Gems” is an eight-month
series of films based on indieWIRE’s annual list of
the top 15 films from major festivals around the
world that have yet to find a theatrical distributor.
Emerging Pictures and The New York Times
are presenting the series across the country in
association with the California Film Institute, where
the idea for such a program originated.
The series kicked off in late April with Jem Cohen’s
acclaimed feature Chain, followed in May by
The Puffy Chair, a film directed by brothers Jay
and Mark Duplass that was nominated for two
Independent Spirit Awards. The June film was Four
Eyed Monsters, recipient of the Special Audience
Award at 2005’s SXSW Film Festival, written,
directed, produced and acted in by Arin Crumley
and Susan Buice. Upcoming titles include Georgia
Lee’s Tribeca Film Festival award winner, Red
Doors, and Andrew Bujalski’s Mutual Appreciation.
The series will conclude in December, with the
presentation of the Sundance Channel Audience
Award, which will have been voted on by audiences
in all the participating venues across the country.
The prize is $50,000 toward a theatrical release in
2007 through Emerging, and an additional $50,000
license fee for broadcast on the Sundance Channel.
The award will be announced at ceremonies taking
place simultaneously in New York City and at the
California Film Institute’s Christopher B. Smith
Rafael Film Center in San Rafael, California.
Four Eyed Monsters
filmmakers Arin
Crumley and Susan
Buice at their sold out
New York premiere.
TheSearchforUndiscoveredGemscontinues...
EmergingTeamsUpwithindieWIRE,
TheNewYorkTimesandSundanceChannel
Four Eyed Monsters,
a film by Arin Crumley & Susan Buice
The Puffy Chair,
a film by Jay & Mark Duplass
Red Doors,
a film by Georgia Lee
Chain,
a film by Jem Cohen
Prospective venues are being considered for
the 2007 edition of Full Frame and indieWIRE:
Undiscovered Gems. If you would like to
participate in this upcoming festival, contact us
at exhibition@emergingpictures.com
“Having national exposure to
our film through the indieWIRE
showcase was awesome...it’s a
sneak peak into the future at how
films will be curated and presented
to audiences using digital delivery
and simultaneously being in
multiple cities. And our percentage
of the box office was the most
money we’ve made to date.”
-Arin Crumley & Susan Buice
Monsters
intheVillage
Page 3Summer 2006

4. Page 4
Digital cinema systems have three main components-
projectors, digital cinema servers, and a specifically
designed Theater Management Software (TMS) program.
Screens and audio are basically the same as in traditional
cinemas.
Emerging prefers 3-chip DLP-based projectors. They
provide, hands down, the best price/performance value of
any projector we’ve tested, combining a beautiful theatrical
quality picture with tremendous dependability.
Emerging’s servers and its TMS, called KinoCast, are
supplied by Emerging’s joint venture with Brazil’s RAIN
Networks, one of the world’s leading builders and operators
of digital cinema networks. The joint venture,
RAINU.S.,ledbyGlenDaSilvaandJoshBanton,
is based at Emerging’s New York offices. Digital
tie lines connect each venue to the network,
allowing for file delivery and technical support
via a simple web-based interface.
Glen DaSilva manages operations
and marketing efforts for Rain U.S.
in New York. He coordinates theatre
installations and connectivity to the
digital cinema network. A Drexel Uni-
versity graduate, Glen spent 10 years
in various roles at major technology
companies and internet start-ups.
He joined Rain in January 2006.
Josh Banton is the Technical Coor-
dinator for Rain U.S., handling the
encoding of the films and playback
integrity. With a film and video post-
production background, he joined
Rain in September 2005.
Glen and Josh also are available to
evaluate the existing equipment in
venues in order to assess how appro-
priate it is for the Emerging Cinemas
network. When a venue joins the net-
work, they arrange for the connectiv-
ity to our HQ, handle all installation is-
sues, train the staff in its use and are
available to maximize the value and
usage of the system.
RAINU.S.CombinesTechnologywithExpertise MeettheRAINmakers
Current locations:
Avalon Theatre, Washington DC
Cinema Village, New York NY
Cinema Paradiso, Fort Lauderdale FL
Circle Cinema, Tulsa OK
Endless Mountains Theatre, Scranton PA
Galaxy Cinema, Cary NC
Imperial Theatre, Augusta GA
Island Theatre, Martha’s Vineyard MA
Loft Cinema, Tucson AZ
Market Arcade Film & Arts Centre, Buffalo NY
Mary Riepma Ross Media Center, Lincoln NE
Memphis Brooks Museum of Art, Memphis TN
Noble Theatre, Oklahoma City OK
San Rafael Film Center, San Rafael CA
Stage West at the Duncan Theatre, Lake Worth FL
Theatre N at Nemours, Wilmington DE
NationwideEmergingCinemasNetwork
Above: Full projector and digital
cinema server set-up
Below: KinoCast interface
Summer 2006

5. PICTURE THE OPPORTUNITIES: a world of
digital content available through a new line
of projectors proven to earn their keep.
As a pioneer in projection systems for more
than 30 years, Panasonic projectors are
among the most widely used projector
today - playing in more than 1,200 theatres
worldwide. Each large venue projector is
designed to deliver outstanding image
performance in cinematic environments for
feature film presentations and alternative
High Definition content.
These advanced projectors provide the
impact of a Hollywood blockbuster and
leverage cinema applications of the future at
a cost that is affordable today. The
Panasonic full line of projectors offer high
resolution and light output that suit venues
large and small, including cinema screens
up to 50 feet.
Digital cinema projector market success
has been achieved through intense customer
focus, and development of multi-use
products that just keep getting better.
Recognizing purchase decisions are heavily
influenced by cost and rapidly changing
industry standards, Panasonic puts
extraordinary digital experience within
reach for customers that demand brilliant
performance at a reasonable price.
The Panasonic market point of view takes
into consideration both the business value
delivered to customers, and commitment to
creating memorable, high quality experiences
for audiences. Panasonic projector
customers are no longer limited to snacks
and refreshments as a means of generating
revenue. Digital distribution has created the
ability to not only create new advertising
opportunities, but also extend the type of
content presented beyond traditional film.
Virtually any digital content is now at the
customers' disposal-from live sporting
events, to concerts and interactive games.
Customers that choose Panasonic as a
partner for their cinema upgrade require
minimal investment and installation and
operation is easy. Panasonic projectors are
designed to meet the needs of today’s
market and the service department is the
ideal resource to support the technical use
and maintenance needs. Great customer
service combined with Panasonic's leading
Vivid Color Control and a product design
built to last for consistent reliability over long
periods of operation.
Panasonic Projectors
Now Playing at a Theatre
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Page 5Summer 2006

6. NewandUpcomingReleases
Disproving the old adage that documentaries only play to the art film crowd,
Emerging’s release of the action-packed film, Bullrider, has started its march
across the middle of the country.The film is the story of a full season of the PBR
(Professional Bull Riders)—competing in what is
arguably the most dangerous sport on earth. Di-
rected by Academy Award-nominated filmmaker
Josh Aronson, Bullrider takes you deep into this
remarkable world as it tells the story of three top
bull riders vying for the 2004 World Champion-
ship and a million-dollar prize. The film has been
booked into theaters to coincide with various ap-
pearances of the PBR in cities throughout the
country, starting in Denver and Alberquerque and
coming to Chicago and other cities in August.
EmergingLaunches
On-lineDVDStore
TheatricalVenuesCan
EarnCommissions
In a move to maxi-
mize revenues for
filmmakers and ex-
hibitors, Emerging
Pictures launched
its new on-line DVD
store in May. The
site is designed to
take advantage of
the growing data-
base that Emerg-
ing has assembled
of fans of indepen-
dent and international films from all over
the country, and to reach out directly to the
same constituencies that attended the films
in their theatrical runs. One unique aspect
of the site is an affiliate engine that creates
a special link code to participating organiza-
tions, enabling them to earn commissions
on all the sales they generate. The first
film to be launched on the site was Music
From the Inside Out, a film that became a
sleeper hit when it was released in theaters
last year. Among the affiliates who have
signed up to help market the DVD are the
Philadelphia Orchestra, The Henry Mancini
Institute, Detroit Public Television and the
Ambler County and Bryn Mawr theaters,
which were among many theaters around
the country that played the film in its theatri-
cal release.
After playing in such prestigious film festivals as Berlin,
Toronto and Los Angeles in the last year, Emerging Pic-
tures plans to release Shonali Bose’s critically acclaimed
film Amu in the first quarter of 2007. Filmed entirely in
India, Amu is the story of Kaju, a twenty-one-year-old In-
dian-American woman who returns to India to visit her
family. Like an approaching thunderstorm, the film gath-
ers a potent political charge as Kaju begins to question
her past and realizes how her own privileged life in America was born out of
communal violence in India. As she uncovers more and more of the secrets
and lies that her family has kept from her, everything about her life is called into
question. Amu is Bose’s first feature. Check with your Emerging Pictures reps
for availability in your area.
The world premiere of Michael Skolnik and Rebecca Chai-
klin’s provocative and emotional documentary, Lockdown,
USA, was one of the hits of this year’s Tribeca Film Fes-
tival. After several sold-out screenings, additional show
times had to be added to accommodate the demand.The
film’s high profile was partially due to the newsworthiness
of its central figure—the hip hop impresario, Russell Sim-
mons. The film tells the story of Simmons’ mobilization of
the hip hop community to fight New York State’s draco-
nian drug laws, the harshest drug control measures ever
passed in a democratic nation. With amazing access,
Simmons forces high level politicians to face the facts on
camera, with surprising results. The theatrical release of
the film will be coming up later this year.
LockdownbecomesTribecahit
Bullriderwowstheminregionalrelease
Amutohittheatersearlynextyear
aftersuccessfulfestivalrun
William Cheeseman, producer of
Bullrider, Michael Gaffney, 1997 PBR
World Champion, and RAIN’s Glen
DaSilva at the Albuquerque premiere
Other Emerging Pictures releases that
are available on the site:
• This Old Cub
• Yellow Brick Road
• A Tale of Two Pizzas
Page 6 Summer 2006

7. Page 7Summer 2006
2006DigitalCinemaPresentations
2005 Undiscovered Gems Festival
Awful Normal
Dear Pillow
Hotel
House of the Tiger King
Liberia: An Uncivil War
No Rest for the Brave
Speedo
2005 Full Frame Festival
Beauty Academy of Kabul
Color of Love
Education of Shelby Knox
Gray Matter
How to Eat Your Watermelon
in White Company (And Enjoy It)
Last Cowboy
Life and Times of Frida Kahlo
Mana – Beyond Belief
Mary Pickford
Self-Made Man
Yellow Brick Road
2005 Latin Beat Festival
Bombón, the Dog
The Heart of Jesus
Moon of Avellaneda
My Best Enemy
Odd People Out
What Sebastian Dreamt
The Immortal
49 Up
12 and Holding
American Gun
Ballets Russes
Beauty Remains
Bridesmaid
Bubble
Caché (Hidden)
Clean
Coastlines
Cowboy Del Amor
C.S.A.: The Confederate
States of America
Devil’s Miner
Down to the Bone
Electric Shadows
Go For Zucker!
Guys and Balls
I Am a Sex Addict
Iron Island
Isn’t This a Time
La Moustache
Land of Plenty
Ballad of Jack and Rose
Balzac and the Little
Chinese Seamstress
The Baxter
The Beat that My
Heart Skipped
Born Into Brothels
Brothers
Caterina in the Big City
Darwin’s Nightmare
Enron: The Smartest Guys
in the Room
Emmanuel’s Gift
Forty Shades of Blue
Funny Ha Ha
Going Shopping
Head-On
Home of the Brave
Ladies in Lavender
Lipstick & Dynamite
Le Grand Role
La Petite Jerusalem
L’Enfant
Look Both Ways
Manderlay
Marjoe
Mongolian Ping Pong
Mrs. Palfrey at
the Claremont
Our Brand is Crisis
Russian Dolls
Sketches of Frank Gehry
Sorry, Haters
Stolen
The Devil &
Daniel Johnston
The Passenger
The Untold Story of
Emmett Louis Till
Three Times
Touch the Sound
The War Tapes
Who Killed the Electric Car?
Why We Fight
2006 Undiscovered Gems Festival
Chain
Four Eyed Monsters
Mutual Appreciation
Puffy Chair
Red Doors
Room
Romantico
2006 Full Frame Festival
Asparagus! (A Stalk-umentary)
Beyond Beats and Rhymes
Boy in the Bubble
China Blue
The Immigrant
Filthy Gorgeous
Rain in a Dry Land
Refugee All-Stars
SAZ
Sacco and Vanzetti
Songbirds
Sweet Dreams
2005DigitalCinemaPresentations
A League of Ordinary Gentlemen
Mad Hot Ballroom
Me & You & Everyone We Know
Mondovino
Music From the Inside Out
Nine Lives
No Direction Home: Bob Dylan
The Perfect Crime
Saraband
A State of Mind
The Search For Wrong-Eyed Jesus
A Tale of Two Pizzas
Torremolinos 73
Unforgivable Blackness:
The Rise & Fall of Jack Johnson
Up for Grabs
The War Within
Watermarks
Wild Parrots of Telegraph Hill
The 12 Dogs of Christmas
¡VivaPedro!
Emerging Pictures has arranged to
exhibit Sony Pictures Classics’festival
of films by the Spanish master Pedro
Almodovar in its digital cinemas. The
festival, entitled“¡Viva Pedro!,”will kick
off in September with Women on the
Verge of a Nervous Breakdown and
also includes Law of Desire, Flower
of My Secret, Live Flesh, All About My
Mother, Talk to Her, Bad Education
and the rarely seen Matador. The
high cost of 35mm prints with English
subtitles would normally mean that
only a handful of major cities would be
able to participate in such a festival.
But the collaboration between Sony
Classics and Emerging means that
smaller cities will have the chance to
participate. Sony Pictures Classics
has been a regular supplier to
Emerging Cinemas since its inception.
As one of the most prolific distributors
of acclaimed cinema from around the
world, Sony is always looking out
for new ways to reach audiences
in a cost effective way. Other Sony
films that will be playing at Emerging
Cinemas include Quinceanera and
House of Sand.