“How To Be A Legend In Your Clients’ Lunchtime”<br />Presentation to The Essex Business Club<br />4th October 2011<br />
<ul><li>Prevent avoidable MISTAKES
Promote your BRAND without being </li></ul>          manipulative<br /><ul><li>Attract LEADS a relaxed and </li></ul>     ...
Raise your PROFILE and gain expert status</li></li></ul><li>Let’s Talk Legends<br />
Social Media Survey of Small Business / Entrepreneurs<br />
Question:<br />Who has a dog, kids, a spouse?<br />
What if they have a <br />Problem?<br />
<ul><li>Phone a friend?
Ask your mum?
Yellow Pages?
Go to the Library?</li></li></ul><li>
How is this relevant to <br />your business?<br />
Your opportunity to become a<br />Legend<br />
“We’re adding a little something to <br />this month’s sales Contest.  <br />As you all know, first prize is a <br />Cadil...
NewWay<br />Consult<br />Help<br />
5 Ways Forward<br />
Website<br /><ul><li>The hub
Values
Solutions</li></ul>Foundation <br />
Consider the look and feel of your website<br />
2.Customers<br /><ul><li>Needs
Desires
Problems</li></ul>“You Can Read My Mind!”<br />
3.	Content Management<br /><ul><li>Free Downloads
E-books
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How to be a legend in your clients lunchtime 01102011

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How to be a legend in your clients lunchtime 01102011

  1. 1. “How To Be A Legend In Your Clients’ Lunchtime”<br />Presentation to The Essex Business Club<br />4th October 2011<br />
  2. 2. <ul><li>Prevent avoidable MISTAKES
  3. 3. Promote your BRAND without being </li></ul> manipulative<br /><ul><li>Attract LEADS a relaxed and </li></ul> genuine way<br /><ul><li>LEVERAGE your knowledge to add value
  4. 4. Raise your PROFILE and gain expert status</li></li></ul><li>Let’s Talk Legends<br />
  5. 5. Social Media Survey of Small Business / Entrepreneurs<br />
  6. 6. Question:<br />Who has a dog, kids, a spouse?<br />
  7. 7. What if they have a <br />Problem?<br />
  8. 8. <ul><li>Phone a friend?
  9. 9. Ask your mum?
  10. 10. Yellow Pages?
  11. 11. Go to the Library?</li></li></ul><li>
  12. 12. How is this relevant to <br />your business?<br />
  13. 13. Your opportunity to become a<br />Legend<br />
  14. 14. “We’re adding a little something to <br />this month’s sales Contest. <br />As you all know, first prize is a <br />Cadillac Eldorado. <br />Anybody want to see second prize?<br />Second prize is a set of steak knives. <br />Third prize is your fired…”<br />Glengarry Glen Ross 1992<br />
  15. 15.
  16. 16. NewWay<br />Consult<br />Help<br />
  17. 17. 5 Ways Forward<br />
  18. 18. Website<br /><ul><li>The hub
  19. 19. Values
  20. 20. Solutions</li></ul>Foundation <br />
  21. 21. Consider the look and feel of your website<br />
  22. 22. 2.Customers<br /><ul><li>Needs
  23. 23. Desires
  24. 24. Problems</li></ul>“You Can Read My Mind!”<br />
  25. 25. 3. Content Management<br /><ul><li>Free Downloads
  26. 26. E-books
  27. 27. Useful and relevant </li></ul>“Expert Status”<br />
  28. 28. 4. Blog/Broadcast<br /><ul><li>Values
  29. 29. Relevant
  30. 30. Personality</li></ul>Transparency<br />
  31. 31. 5. Engagement <br /><ul><li>Connect
  32. 32. Share
  33. 33. Teach & Lead</li></ul>Build Following<br />
  34. 34. Example of how not to engage….<br />
  35. 35. If engagement’s good enough for these guys…<br />
  36. 36.
  37. 37.
  38. 38. Download Free E-bookHow to Plan,Produce andPromoteand e-Book<br />
  39. 39. Thank You<br />Wendy Dashwood-Quick<br />wendy@socialmii.co.uk<br />www.socialmii.co.uk<br />(44) 01376 334692<br />Come over and post on our wall! <br />Facebook.com/socialmii <br />
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