Library 2.0: Citizens Co-creating Culture

collaboration :: cooperation :: coordination Library 2.0: Co-creating culture with citizens Darren Sharp, Senior Consultant, Collabforge 27 March 2009 :: NLA, Innovative Ideas Forum :: Canberra

Presentation Overview Social media • Modes and means of community engagement User-led innovation • Leveraging stakeholders to co-create services Library 2.0: how do we get there? • Social Networking Manifesto! 3 collaboration :: cooperation :: coordination

Something BIG is happening… web 2.0 the read-write web self-organisation social networking an architecture for participation social media collective intelligence user-led innovation 4 collaboration :: cooperation :: coordination

Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources 5 collaboration :: cooperation :: coordination

Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources Community - Self-organisation - Identity representation - Common purpose - Trust & reputation 6 collaboration :: cooperation :: coordination

Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources Community - Self-organisation - Identity representation - Common purpose Context - Trust & reputation - Tagging - Comments - Reviews - p2p conversations 7 collaboration :: cooperation :: coordination

Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources Co-creation Community - Self-organisation - User-led innovation - Identity representation - Wikis - Common purpose - Crowdsourcing Context - Trust & reputation - Citizen Product Design - Tagging - Comments - Reviews - p2p conversations 8 collaboration :: cooperation :: coordination

Social Media: a fundamental shift Connection All of Us Co-creation Community The network is made of people Context 9 collaboration :: cooperation :: coordination

User-led Innovation Designed by your market, for your market User-led innovation: overlapping & interconnected with social media – Also often referred to as ’peer production’ As it becomes easier to connect, communicate and share it also becomes easier to create and co-create – Sources of innovation shifting – Leverage the participation of audiences, customers and citizens – Co-create new products and services Image: NESTA 10 collaboration :: cooperation :: coordination

User-led Innovation Designed by your market, for your market World-leading companies like 3M, the BBC and Lego have pioneered the co-creation of products, services and content through participatory and open innovation models. Thinking strategically about user-led service innovation is permeating every sector, from commercial and industry, to public and government. 11 collaboration :: cooperation :: coordination

www.HowDoYouLikeYourVegemite.com.au 12 collaboration :: cooperation :: coordination

Local Government Future Melbourne 13

engagement resourcing buy-in accessibility user-led innovation collaboration on a global scale

Local Government Future Melbourne

Local Government Future Melbourne 16 collaboration :: cooperation :: coordination

State Government Parks Victoria 17 collaboration :: cooperation :: coordination

Library 2.0: a defintion “The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services. It also attempts to reach new users and better serve current ones through improved customer-driven offerings.” Casey & Savastinuk (2006). ‘Library 2.0: Service for the next-generation library’, Library Journal. http://www.libraryjournal.com/article/CA6365200.html

Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! 21 collaboration :: cooperation :: coordination

Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! Start a conversation with the public! 27 collaboration :: cooperation :: coordination

Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! Start a conversation with the public! Be vigilant about owning your social media handle! 29 collaboration :: cooperation :: coordination

Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! Start a conversation with the public! Be vigilant about owning your social media handle! Create your own community of lead users! 32 collaboration :: cooperation :: coordination

http://library20.ning.com/

Social Networking Manifesto! Utilise the power of a real-time social infrastructure! Provide access points to the Social Web! Start a conversation with the public! Be vigilant about owning your social media handle! Create your own community of lead users! Collaborate using wiki-based platforms! 34 collaboration :: cooperation :: coordination

Concluding Social media • a subset of the Web 2.0 • enables more conversations in new ways User-led innovation • rides on the back of these conversations and technologies • opens up exchanges between organisations and their clients, customers, stakeholders, public - potentially anyone • is centered on co-creating better products and services 36 collaboration :: cooperation :: coordination

6 Considerations Regarding Social Media 1. Participation: encouraging the contributions & feedback from everyone who is interested. 2. Openness: providing open access to information and participation. 3. Conversation: moving on from broadcasting towards many-to- many and few-to-few exchange. 4. Community: enabling communities to form quickly and communicate effectively about common purpose. 5. Connectedness: linking to other sites, resources and people - leveraging the interconnectedness that the Social Web offers. 6. Sharing: the free and reciprocal exchange of information opens that up new opportunities and taps collective intelligence. 37 collaboration :: cooperation :: coordination

Thank You! Darren Sharp Senior Consultant Collabforge darren.sharp@collabforge.com Twitter: @dasharp +61 (0)419 314 655 38 collaboration :: cooperation :: coordination

Library 2.0: Citizens Co-creating Culture

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