collaboration :: cooperation :: coordination




Library 2.0:
Co-creating culture with citizens




Darren Sharp, Senior C...
Presentation Overview


    Social media
    • Modes and means of community engagement

    User-led innovation
    • Leve...
Something BIG is happening…


                                                         web 2.0
    the read-write web

   ...
Social Media: a fundamental shift


                                                   Connection
                        ...
Social Media: a fundamental shift


                                                     Connection
                      ...
Social Media: a fundamental shift


                                                     Connection
                      ...
Social Media: a fundamental shift


                                                     Connection
                      ...
Social Media: a fundamental shift


                                                   Connection

                       ...
User-led Innovation
Designed by your market, for your market

User-led innovation: overlapping & interconnected with socia...
User-led Innovation
Designed by your market, for your market


World-leading companies like 3M, the BBC
 and Lego have pio...
www.HowDoYouLikeYourVegemite.com.au




12   collaboration :: cooperation :: coordination
Local Government
Future Melbourne




13
engagement

resourcing

buy-in

accessibility

user-led innovation

collaboration on a global scale
Local Government
Future Melbourne
Local Government
Future Melbourne




16   collaboration :: cooperation :: coordination
State Government
Parks Victoria




17   collaboration :: cooperation :: coordination
State Government
Parks Victoria




18   collaboration :: cooperation :: coordination
State Government
Parks Victoria




19   collaboration :: cooperation :: coordination
Library 2.0: a defintion


 “The heart of Library 2.0 is user-centered change.
  It is a model for library service that en...
Social Networking Manifesto!


Utilise the Web’s real-time social infrastructure!




21   collaboration :: cooperation ::...
Social Networking Manifesto!


Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!


...
Social Networking Manifesto!


Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Be...
Social Networking Manifesto!


Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Be...
http://library20.ning.com/
Social Networking Manifesto!


Utilise the power of a real-time social infrastructure!
Provide access points to the Social...
Concluding


Social media
• a subset of the Web 2.0
• enables more conversations in new ways

User-led innovation
• rides ...
6 Considerations Regarding Social Media

1. Participation: encouraging the contributions & feedback from
   everyone who i...
Thank You!


Darren Sharp
Senior Consultant
Collabforge
darren.sharp@collabforge.com
Twitter: @dasharp
 +61 (0)419 314 655...
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
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Library 2.0: Citizens Co-creating Culture

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Darren Sharp's (senior consultant Collabforge) presentation to the Innovative Ideas Forum 2009 on social networking for cultural institutions. Hosted by the National Library of Australia in Canberra on 27th March 2009.
Forum website: http://tinyurl.com/dm4r2w

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Library 2.0: Citizens Co-creating Culture

  1. 1. collaboration :: cooperation :: coordination Library 2.0: Co-creating culture with citizens Darren Sharp, Senior Consultant, Collabforge 27 March 2009 :: NLA, Innovative Ideas Forum :: Canberra
  2. 2. Presentation Overview Social media • Modes and means of community engagement User-led innovation • Leveraging stakeholders to co-create services Library 2.0: how do we get there? • Social Networking Manifesto! 3 collaboration :: cooperation :: coordination
  3. 3. Something BIG is happening… web 2.0 the read-write web self-organisation social networking an architecture for participation social media collective intelligence user-led innovation 4 collaboration :: cooperation :: coordination
  4. 4. Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources 5 collaboration :: cooperation :: coordination
  5. 5. Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources Community - Self-organisation - Identity representation - Common purpose - Trust & reputation 6 collaboration :: cooperation :: coordination
  6. 6. Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources Community - Self-organisation - Identity representation - Common purpose Context - Trust & reputation - Tagging - Comments - Reviews - p2p conversations 7 collaboration :: cooperation :: coordination
  7. 7. Social Media: a fundamental shift Connection - APIs & mashups - Public sector data - User-generated content - Common pool resources Co-creation Community - Self-organisation - User-led innovation - Identity representation - Wikis - Common purpose - Crowdsourcing Context - Trust & reputation - Citizen Product Design - Tagging - Comments - Reviews - p2p conversations 8 collaboration :: cooperation :: coordination
  8. 8. Social Media: a fundamental shift Connection All of Us Co-creation Community The network is made of people Context 9 collaboration :: cooperation :: coordination
  9. 9. User-led Innovation Designed by your market, for your market User-led innovation: overlapping & interconnected with social media – Also often referred to as ’peer production’ As it becomes easier to connect, communicate and share it also becomes easier to create and co-create – Sources of innovation shifting – Leverage the participation of audiences, customers and citizens – Co-create new products and services Image: NESTA 10 collaboration :: cooperation :: coordination
  10. 10. User-led Innovation Designed by your market, for your market World-leading companies like 3M, the BBC and Lego have pioneered the co-creation of products, services and content through participatory and open innovation models. Thinking strategically about user-led service innovation is permeating every sector, from commercial and industry, to public and government. 11 collaboration :: cooperation :: coordination
  11. 11. www.HowDoYouLikeYourVegemite.com.au 12 collaboration :: cooperation :: coordination
  12. 12. Local Government Future Melbourne 13
  13. 13. engagement resourcing buy-in accessibility user-led innovation collaboration on a global scale
  14. 14. Local Government Future Melbourne
  15. 15. Local Government Future Melbourne 16 collaboration :: cooperation :: coordination
  16. 16. State Government Parks Victoria 17 collaboration :: cooperation :: coordination
  17. 17. State Government Parks Victoria 18 collaboration :: cooperation :: coordination
  18. 18. State Government Parks Victoria 19 collaboration :: cooperation :: coordination
  19. 19. Library 2.0: a defintion “The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services. It also attempts to reach new users and better serve current ones through improved customer-driven offerings.” Casey & Savastinuk (2006). ‘Library 2.0: Service for the next-generation library’, Library Journal. http://www.libraryjournal.com/article/CA6365200.html
  20. 20. Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! 21 collaboration :: cooperation :: coordination
  21. 21. Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! Start a conversation with the public! 27 collaboration :: cooperation :: coordination
  22. 22. Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! Start a conversation with the public! Be vigilant about owning your social media handle! 29 collaboration :: cooperation :: coordination
  23. 23. Social Networking Manifesto! Utilise the Web’s real-time social infrastructure! Start a conversation with the public! Be vigilant about owning your social media handle! Create your own community of lead users! 32 collaboration :: cooperation :: coordination
  24. 24. http://library20.ning.com/
  25. 25. Social Networking Manifesto! Utilise the power of a real-time social infrastructure! Provide access points to the Social Web! Start a conversation with the public! Be vigilant about owning your social media handle! Create your own community of lead users! Collaborate using wiki-based platforms! 34 collaboration :: cooperation :: coordination
  26. 26. Concluding Social media • a subset of the Web 2.0 • enables more conversations in new ways User-led innovation • rides on the back of these conversations and technologies • opens up exchanges between organisations and their clients, customers, stakeholders, public - potentially anyone • is centered on co-creating better products and services 36 collaboration :: cooperation :: coordination
  27. 27. 6 Considerations Regarding Social Media 1. Participation: encouraging the contributions & feedback from everyone who is interested. 2. Openness: providing open access to information and participation. 3. Conversation: moving on from broadcasting towards many-to- many and few-to-few exchange. 4. Community: enabling communities to form quickly and communicate effectively about common purpose. 5. Connectedness: linking to other sites, resources and people - leveraging the interconnectedness that the Social Web offers. 6. Sharing: the free and reciprocal exchange of information opens that up new opportunities and taps collective intelligence. 37 collaboration :: cooperation :: coordination
  28. 28. Thank You! Darren Sharp Senior Consultant Collabforge darren.sharp@collabforge.com Twitter: @dasharp +61 (0)419 314 655 38 collaboration :: cooperation :: coordination
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