Your SlideShare is downloading. ×
0
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Designers Duty

7,456

Published on

My presentation for Web Design Day 2010.

My presentation for Web Design Day 2010.

3 Comments
49 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,456
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
543
Comments
3
Likes
49
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Designer’s Duty JON DASCOLA JonDascola.com @dascola
  • 2. We www.
  • 3. What is our duty?
  • 4. “ Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap. That's a politician's job. @AngryPaulRand
  • 5. “ The purpose of art is to inform and delight. You can’t get much better than that. – Milton Glaser
  • 6. – Frank Chimero
  • 7. – Frank Chimero & Jon Dascola
  • 8. Our work must first inform, then persuade and finally delight.
  • 9. Inform
  • 10. Form follows function
  • 11. Good typography Good layouts
  • 12. Good typography
  • 13. “ Typography has one plain duty before it and that is to convey information in writing. –Emil Ruder, Founded the Basel School of Design
  • 14. Good layouts
  • 15. “ The grid system is an aid, not a guarantee. – Josef Muller-Brockmann
  • 16. Persuade
  • 17. Now that we are communicating clearly, lets make sure we have something to say
  • 18. Storytelling Visual Branding
  • 19. Storytelling
  • 20. “ ‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever. —Philip Pullman
  • 21. Visual branding
  • 22. “ This space intentionally left blank
  • 23. Delight
  • 24. Add the finishing touches to make your work stand out. Make people happy.
  • 25. Interactions Surprises
  • 26. Interactions
  • 27. “ It’s not a usability issue. It’s an engagement issue. — Me?
  • 28. farukat.es
  • 29. farukat.es
  • 30. Surprise
  • 31. “ Has too much usability talk dehumanized the web?
  • 32. A long time left. Grab a Snickers.
  • 33. Remember, our work must first inform, then persuade and finally delight.
  • 34. www. Us
  • 35. The Designer’s Duty JON DASCOLA JonDascola.com @dascola

×