The Designers Duty

The Designer’s Duty JON DASCOLA JonDascola.com @dascola

We www.

What is our duty?

“ Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap. That's a politician's job. @AngryPaulRand

“ The purpose of art is to inform and delight. You can’t get much better than that. – Milton Glaser

– Frank Chimero

– Frank Chimero & Jon Dascola

Our work must first inform, then persuade and finally delight.

Inform

Form follows function

Good typography Good layouts

Good typography

“ Typography has one plain duty before it and that is to convey information in writing. –Emil Ruder, Founded the Basel School of Design

Good layouts

“ The grid system is an aid, not a guarantee. – Josef Muller-Brockmann

Persuade

Now that we are communicating clearly, lets make sure we have something to say

Storytelling Visual Branding

Storytelling

“ ‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever. —Philip Pullman

Visual branding

“ This space intentionally left blank

Delight

Add the finishing touches to make your work stand out. Make people happy.

Interactions Surprises

Interactions

“ It’s not a usability issue. It’s an engagement issue. — Me?

farukat.es

Surprise

“ Has too much usability talk dehumanized the web?

A long time left. Grab a Snickers.

Remember, our work must first inform, then persuade and finally delight.

www. Us

The Designer’s Duty JON DASCOLA JonDascola.com @dascola

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The Designers Duty

by Jon Dascola on Aug 22, 2010

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The Designers Duty — Presentation Transcript