The
Designer’s
Duty
JON DASCOLA
JonDascola.com
@dascola
We   www.
What is our duty?
“
Web designers, your job isn't
to hide information people
want behind bells & whistles
and other flashy crap.
That's a po...
“
The purpose of art is to
inform and delight. You can’t
get much better than that.
– Milton Glaser
– Frank Chimero
– Frank Chimero & Jon Dascola
Our work must first
inform, then persuade
and finally delight.
Inform
Form follows function
Good typography
Good layouts
Good typography
“
Typography has one plain
duty before it and that is to
convey information in writing.
–Emil Ruder, Founded the Basel Sch...
Good layouts
“
The grid system is an aid,
not a guarantee.
– Josef Muller-Brockmann
Persuade
Now that we are
communicating clearly,
lets make sure we have
something to say
Storytelling
Visual Branding
Storytelling
“
‘Thou shalt not’ is soon
forgotten, but ‘Once upon
a time’ lasts forever.
—Philip Pullman
Visual branding
“
This space intentionally left blank
Delight
Add the finishing touches
to make your work stand
out. Make people happy.
Interactions
Surprises
Interactions
“
It’s not a usability issue.
It’s an engagement issue.
— Me?
farukat.es
farukat.es
Surprise
“
Has too much usability talk
dehumanized the web?
A long time left. Grab a Snickers.
Remember, our work must
first inform, then persuade
and finally delight.
www.   Us
The
Designer’s
Duty
JON DASCOLA
JonDascola.com
@dascola
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
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The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
The Designers Duty
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The Designers Duty

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My presentation for Web Design Day 2010.

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The Designers Duty

  1. The Designer’s Duty JON DASCOLA JonDascola.com @dascola
  2. We www.
  3. What is our duty?
  4. “ Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap. That's a politician's job. @AngryPaulRand
  5. “ The purpose of art is to inform and delight. You can’t get much better than that. – Milton Glaser
  6. – Frank Chimero
  7. – Frank Chimero & Jon Dascola
  8. Our work must first inform, then persuade and finally delight.
  9. Inform
  10. Form follows function
  11. Good typography Good layouts
  12. Good typography
  13. “ Typography has one plain duty before it and that is to convey information in writing. –Emil Ruder, Founded the Basel School of Design
  14. Good layouts
  15. “ The grid system is an aid, not a guarantee. – Josef Muller-Brockmann
  16. Persuade
  17. Now that we are communicating clearly, lets make sure we have something to say
  18. Storytelling Visual Branding
  19. Storytelling
  20. “ ‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever. —Philip Pullman
  21. Visual branding
  22. “ This space intentionally left blank
  23. Delight
  24. Add the finishing touches to make your work stand out. Make people happy.
  25. Interactions Surprises
  26. Interactions
  27. “ It’s not a usability issue. It’s an engagement issue. — Me?
  28. farukat.es
  29. farukat.es
  30. Surprise
  31. “ Has too much usability talk dehumanized the web?
  32. A long time left. Grab a Snickers.
  33. Remember, our work must first inform, then persuade and finally delight.
  34. www. Us
  35. The Designer’s Duty JON DASCOLA JonDascola.com @dascola
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