Being Digital - The Future Of PR

Being Digital the Future of PR Daryl Willcox Chairman Daryl Willcox Publishing

Important?

More important?

Why digital?
Your stakeholders are online
The media is in transformation
You can learn from online communities
PR is ideally suited to this role

Trad media is slipping

What is happening to media?
Fickle audiences – going online
Falling print readerships
Falling ad revenues
Media fragmentation
Journalists behaviour changing

What this means for PR
Shift focus to online
High speed – goodbye 'news cycle'
Direct to stakeholder engagement
Understand SEO and analytics
Threat from other disciplines
Educate your chief exec

How?
Play with social media – best way to learn
Identify target audience
Find them online (search)
Listen (very important)
Engage (with transparency)
Get press releases online
Deliver variety of content

Monitor http://pipes.yahoo.com/pipes/pipe.info?_id=CJIfk9AC3hGCzbLYrbQIDg

Resources
Six Tips
www.dwpubsporadic.com/online-pr.html
Online PR whitepaper
www.dwpub.com/whitepapers
Book: Online PR
sn.im/onlinepr
Book: New Rules of Marketing and PR
sn.im/newrulesbook

Twitter fun (this is where we use social media live to bring expertise into this presentation)

Thanks for your time See you on Twitter @darylwillcox This presentation can be found at: www.slideshare.net/darylwillcox/online-pr-1658047

Being Digital - The Future Of PR

by Daryl Willcox on Oct 29, 2009

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