No gain no pain presentation new112
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No Gain No Pain is a weight loss app that aims to provide necessary motivation for users to achieve their weight loss targets through negative motivation. It plans to differentiate itself from competitors by integrating with home devices to assess user dedication, and allowing users to give permission for the app to lock their fridge or deprive them of TV until exercise is completed. The app also uses a revenue model where users place bets per pound lost per week, with the aim of making £20.4 million in revenue over 4 years by motivating different customer segments through failure stories, success stories, and exercise/diet plans.
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No gain no pain presentation new112
- 1. IntroductionLack of Motivation contributes to weight issues 2 Thirds Overweight Why do we consistently FAIL when trying to lose weight? Group 8 – Module 2 - Squared Online
- 2. Introducing “No Gain No Pain” Let`s start! No Gain No Pain provides the necessary motivation to empower users to achieve their weight loss targets.
- 3. 1 2 3 Why we need to be negatively motivated Who and how we will negatively motivate users How we will make £20.4 million in 4 years
- 4. Market OpportunityWhat is happening in the weight loss market? Women spend £161 each time they start a diet 29 Million Brits tried to lose weight in 2013 Globally there are over 1 billion overweight adults Global weight loss market worth £220 Billion by 2017 83.3% prefer “Do It Yourself” weight loss programs 61% Of the UK population are overweight
- 5. CompetitorsWhat is the alternative? 1 Gyms and Fitness Clubs Gyms that have typical membership fees of £30.00 per month and that do not address motivation issues. 2 Personal Trainers typically costing £25 per session that is much more expensive that No Gain No Pain 3 Weight Loss Groups Weightwatchers, Slimming World, offline weight loss support groups 4 Traditional Diets traditional diets that offer no exercise plan or motivation
- 6. DifferentiationThere are 2 main points of differentiation between No Gain No Pain and the alternatives that exist. Motivation Integrating with home devices means your dedication can be assessed. You can give permission for the app to lock your fridge or deprive you of TV until you have completed your exercise. If users reach their targets they receive their money back therefore costing the user less to reach their target Cost
- 7. Customer SegmentsWho Needs Negatively Motivated? Primary Segment Males/ Females with short or long term weight loss goals Secondary Segment Corporate Partners looking to improve their benefits package Early Adopters Goal orientated slimmers Relationship Management Managing Customer Feedback • 24/7 Customer Service Chat • Bank representative dedicated to financial Questions • Social Monitoring for real time reaction • Long term innovation
- 9. KeyPartnersHow are we going to Negatively Motivate People Gym Chains Corporate Digital Partners Banks
- 10. ChannelsSearch and Social 3.2 million UK Users who are interested in weight loss. 16.5 million US Users Who are interested in weight loss 25,000 monthly searches for weight loss in the UK 100,000 monthly searches For weight loss in the US
- 11. Content StrategyManaging Meaningful Relationships With such an emotive subject and a motivated community our content strategy will involve the following items Exercise and Diet Plans - Informational Failure Stories – Negative Motivation Success Stories – Positive Motivation Users weight loss and diet pictures – User Generated Content
- 12. Business £50Per Lb. Per Week Revenue ModelYour Tagline goes here Standard £30Per Lb. Per Week Minimum 12 week game Total Bet placed = £360 Basic £10Per Lb. Per Week Minimum 12 week game Total Bet placed = £120 Average Failure Rate of 34% IDEA £40.80 Gross Profit per user Average Failure Rate of 34% £122.40 Gross Profit per user Average Failure Rate of 34% £204 Gross Profit per user Minimum 12 week game Total Bet placed = £600
- 13. £10 Users RevenuePlanScalability Year 1 Year 2 Year 3 Year 4 £50 Users£30 Users Total Users Combined Revenue 250 1000 10,000 100,000 125 500 5,000 50,000 5,000 50,000 125 500 500 2000 20,000 200,000 £51k £204k £2.04M £20.4M
- 14. Cost Structure Initial development costs including escrow facility Integration with connected home and wearables Marketing, PR and content production
- 15. Group 8 – Module 2 Submission