ENTRUM is the statring point in creating generation with enterprising mindset. Generation with creative passion, who dream big, think smart, act wisely, care about others, take risks and responsibility and most importantly, being happy!

1. Youth Entrepreneurship
Ideas Contest and
Development Programme
ENTRUM

2. Darja Saar
Entrum Foundation CEO
at Estonian Chamber of Commerce and
Industry
Entrum programme author

3. Today’s
challenge

4. Entrepreneurship
is nothing without
enterprising mindset – creative passion
that motivates people to
Dream big! Think smart! Act wisely!
Take risks!
Care about others and be responsible!
Be happy!

5. Youngster with
“Comfort zone”
mentality will never
initiate, take risks
and responsibility!

6. In 2010 Estonian Chamber of Commerce and Industry
developed concept of an ideal of a personality with
enterprising mindset defining
What is enterprising mind-set?
Who is personality with enterprising mentality?

7. Personality with enterprising mindset
High need for
self-fulfilment
High self-belief
Ability to see
opportunities instead of
problems
Internal passion to
create new value
Ability to care, take
responsibility!Ability to generate
ideas
Ability to organise
limited resourses: time,
people, money
Make and develop new
contacts
Feel
happiness!

8. Youth
Entrepreneurship
Programme
ENTRUM

9. ENTRUM target
group:
13-19 year old
youngsters

10. ENTRUM 4-step methodology for creating enterprising mindset

11. Step 1
Bring youngsters
outside the box and
inspire them with the
help of role models

12. Step 2
Youngsters are
motivated now!
Start teaching practical
skills

13. Step 3
Teach to network and
create a lifestyle with
entrepreneurial values

14. Step 4
Show new horizons and
be ready to support new
initiatives

15. ENTRUM-minded youngster: ready and motivated!

16. ENTRUM Ida-Virumaa 2010/2011 season winner
Kristina Beljakova
19 year old
Entrepreneur
Youth Labor Exchange InSpe
founder
64 jobs created
Thanks to ENTRUM, her Estonian
language skills improved and she feels
Estonian economy needs her

17. ENTRUM Ida-Virumaa 2010/2011 season alumnus
Artjom Poljak
17 years old
Entrepreneur
Rock Age youth rock festival producer,
music producer and manager

18. ENTRUM South-Estonia season 2011/2012 winners
Kerli Suviste, Teele
Jakobson, Marleen
Ein, Gerly Trifanov
17-18 years old
Social entrepreneurs
VeniVidiVici Student
Exchange founders
More then 100 school
students partipated in Student
Exchanged

19. ENTRUM Ida-Virumaa 2010/2011 season alumnus
Kristina Eapost
19 years old
Photographer, entrepreneur
Winner of the Estonian national
photographers contest 2012

20. ENTRUM South-West season 2012/2013 alumnus
Eero Maling
13 years old
IT start-up founder
Facebook application
“Meet you at the football
match!”

21. ENTRUM South-West season 2012/2013 alumnus
Mihkel Kristofer Vajak
16 years old
IT start-up founder
Electonic study books for Android

22. ENTRUM
curriculum

23. October
Opening show
“Start boldly!”
ENTRUM educational programme:
November – one-day session “Find your passion!”
December – night session “Believe in yourself!”
January – one-day session “Think smart!”
February – one-day session “Act wisely!”
Superfinal
“Be the master of
your own life!”
March
Grand Award Gala
May
ENTRUM – a number of interactive events and contest

24. ENTRUM session composition
Hour of inspiration Inspsiring and sharing experience by
invited entrepreneurial leaders
Business start-up’s development
seminar
Teaching practical entreprenerial
skills and values
Face-to-face coaching Networking and development of real
business idea under supervision of
entrepreneurs
Night session extra: Business games Cash-flow game, Entreprenerial
theater, 6-hours music video
production action

25. ENTRUM curriculum by sessions, 1 part
Opening show
“Start boldly!”
October
Out-of-the-box thinking, skills and interests self-
assesment, identification of creative passion, other
people needs (business opportunety and market
research).
One-day session
“Define your idea!”
November
Team-bulding, different types of business models,
business planing, introduction of Estonia’s
entrepreneurship support system
Night session
“Think smart!”
December
Finacial planing, budgeting, accounting, productcosting
and pricing, start-up capital, sales pitching
One-day session
“Act wisely!”
January
Marketing and communication planning
Marketing products (press-realise, video) contest

26. ENTRUM curriculum by sessions, 2 part
One-day session
“Take responsibility!”
February
Analysis of business idea launching results, pitching
exercises, business ethics and socially responsible
entrepreneurship, growing business, collobration with
Estonia’s entrepreneurship development system
Super finals
“Be the master of
your own life!”
March
Pitching the results of business ideas
Grand Award Gala
May
Awarding best business ideas

28. New generation of entrepreneurs in 4 years

29. -1 699 young entrepreneurs
- 345 IT, creative industries, traditional service sector and social
entrepreneurship start-ups
- Positive support among youngsters toward entrepreneurship
- Supportive attitude among entrepreneurs toward mentoring
young people
- Creation of national support system for youth business start-
ups
ENTRUM results 2010-2013

30. for 13-19-year-old
youngsters
stepping into adult life
Creates enterprsing mindset
and helps to adopt
entrepreneurial
life-style and values
Teaches
practical skills
Integrates to a network of
experienced entrepreneurs

31. - Attractive format designed to
meet youngsters needs
- Effective methodology designed
to meet modern economy needs

32. Additional entrepreneurial
activities of the ECCI
• A companies network called “Unistused ellu!”
(Realize your dreams!) with the aim to
promote entrepreneurial mindset and bring
together organisatsions who support
entrepreneurship among youngsters;
• A special round table with the aim of
promoting entrepreneurial mindset and being
a professional partner for different state
organisatsions to enhance entrepreneurship
on educational level.

33. Youth Entrepreneurship
Ideas Contest and
Development Programme
ENTRUM
Your starting point in
creating generation with
enterprising mindset!
www.entrum.ee/en