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Designing for the Right Audience

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Talk from Renaissance IO 2014 on how to make sure you’re designing your apps for the right audience. Covers Baxley’s “Universal Model of the User Interface” and designer temperaments.

Talk from Renaissance IO 2014 on how to make sure you’re designing your apps for the right audience. Covers Baxley’s “Universal Model of the User Interface” and designer temperaments.

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  • 1. Designing for the Right Audience Danielle Arvanitis
  • 2. Plaid is the new flat —Tim Burks
  • 3. John Maeda, KPCB
  • 4. Sunnyvale
  • 5. Designing for the wrong audience
  • 6. Designing for ourselves
  • 7. Designing for design peers
  • 8. Designing for the marketing department
  • 9. 7 11 4 avg high low
  • 10. Designing for patents
  • 11. Designing for gatekeepers & the media
  • 12. The promise you make…
  • 13. So…how can I be sure to design for the right audience?
  • 14. Skills
  • 15. One designer can illustrate with ease, while another can barely manage a stick figure. Both are competent UX designers. —Braden Kowitz, Google Ventures
  • 16. Style Layout Manipulation Viewing & Navigation Task Flow Conceptual Model STRUCTURE Organizational Model BEHAVIOR User Assistance   PRESENTATION Text Universal Model of the User Interface. © 2003, Robert Baxley
  • 17. Style Layout Manipulation Viewing & Navigation Task Flow Conceptual Model STRUCTURE Organizational Model BEHAVIOR User Assistance   PRESENTATION Text Universal Model of the User Interface. © 2003, Robert Baxley
  • 18. Style Layout Manipulation Viewing & Navigation Task Flow Conceptual Model STRUCTURE Organizational Model BEHAVIOR User Assistance   PRESENTATION Text Universal Model of the User Interface. © 2003, Robert Baxley
  • 19. Style Layout Manipulation Viewing & Navigation Task Flow Conceptual Model STRUCTURE Organizational Model BEHAVIOR User Assistance   PRESENTATION Text Universal Model of the User Interface. © 2003, Robert Baxley
  • 20. Style Layout Manipulation Viewing & Navigation Task Flow Conceptual Model STRUCTURE Organizational Model BEHAVIOR User Assistance   PRESENTATION Text Universal Model of the User Interface. © 2003, Robert Baxley
  • 21. Text VISUAL DESIGNER Style Layout BEHAVIOR User Assistance Manipulation INTERACTION DESIGNER Viewing & Navigation Task Flow ARCHITECT Conceptual Model STRUCTURE Organizational Model
  • 22. Temperament
  • 23. Ego-driven
  • 24. Service-driven
  • 25. But how do I tell them apart?
  • 26. A simple question
  • 27. Listen for keywords
  • 28. You need both!
  • 29. Last thoughts
  • 30. This is a great time for design.
  • 31. This is a great time for design. ERS
  • 32. Design is a service industry
  • 33. Thanks! Danielle Arvanitis @dannyoyello dmaux.com

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