Halal Advocates of America: Awareness Presentation


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For High Schools, Colleges, Hospitals, Airlines, Prisons and more!

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Halal Advocates of America: Awareness Presentation

  1. 1. Halal Learning and Planning<br />For Universities, High Schools, Prisons, Hospitals, Airlines, and more!<br />
  2. 2. Agenda<br /><ul><li>Our Aims
  3. 3. What is Halal?
  4. 4. The Global Halal Market
  5. 5. The Muslim American Consumer
  6. 6. A Portrait of UIC Muslims*
  7. 7. Working with Food Vendor: By Phase
  8. 8. Taking a Step Forward
  9. 9. Appendix
  10. 10. Halal Advocates of America
  11. 11. What Issues to look out for…</li></ul>*Non-Statistical Data<br />
  12. 12. Our Aims<br /><ul><li>To provide reasonable avenues of Halal consumption on site
  13. 13. To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests
  14. 14. To help carve a more unified and concrete ‘Halal Program’
  15. 15. To educate the Muslim and Non-Muslim consumer about the dimensions of Halal</li></ul>Creating ‘the perfect storm’ for a Halal Program<br />
  16. 16. What is Halal?<br />What We all Accept as Halal<br />The 1,400 year old sign Halal inscribe<br />Universally recognised as the symbol of Halal <br />Handled with gentleness<br />Hand Slaughtered by a Muslim<br />What we understand and accept as Halal is pure and wholesome for us to consume <br />through Quran and Prophetic Scripture<br />God’s name recited audibly<br />Appropriate vessels cut<br />Quality Processing & Distribution<br />
  17. 17. The Global Halal Market<br />Addressing the Muslim Market: Can You Afford Not To? <br />By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C.<br />“Many of the companies that have been most successful in reaching Muslim consumers have performed best in the foodand beverage industry”<br />“…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…”<br />“By developing appropriate strategies, companies in both the foodproductionand retail sectors are reaping benefits from appealing to this fast growing market”<br />“The potential impact on the value chain of applying Muslim principles strictly is immense”<br />The Halal program will have a far-reaching positive impact<br />
  18. 18. The Muslim American Consumer I<br />According to a Wayne State University report in 2007:<br /><ul><li>6 to 8 million Muslims nationwide have a combined spending power of USD $170 Billion annually
  19. 19. The average US Muslims annual income is 25% higher than the national average
  20. 20. 60% of US Muslims are under 40
  21. 21. 70% of US Muslims over 25 have a college education, compared to national average of 26%
  22. 22. 30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians
  23. 23. Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average </li></ul>The Potential of the United States Halal Market is only becoming appreciated<br />
  24. 24. The United States Muslim Consumer Trend is Changing Dramatically<br />The Muslim American Consumer II<br />
  25. 25. A Portrait of Muslims on Campus (SAMPLE)<br /><ul><li>Over 900+ Muslim base
  26. 26. Undergraduate Students
  27. 27. Graduate
  28. 28. Faculty
  29. 29. Comprised of various cultural and racial backgrounds
  30. 30. High percentage of Muslims eat outside due to in-campus limits
  31. 31. Associated with religion and non-religion based organizations :
  32. 32. Muslim Student Association
  33. 33. Pakistan Student Organization
  34. 34. Muslim Student Action Network
  35. 35. Muslim Women’s Association
  36. 36. Arab American Association of Engineers and Architects
  37. 37. And others…
  38. 38. And more !</li></ul>The Muslim student population at the University of X is a sizable number.<br />
  39. 39. Working with Vendor (Sample)<br />Full Launch Phase<br />Research Phase<br />*Pilot Phase<br />Sourcing Phase<br />Sampling Phase<br /><ul><li>Officially launch and market Halal products to the whole student body
  40. 40. Establish joint alliances with other organizations inclined to Halal
  41. 41. Promote programs to help introduce student body to the Halal opportunity
  42. 42. Continue Quality and Variety surveys
  43. 43. Research Halal suppliers alongside vendor who fulfills universal Halal criteria and catering
  44. 44. Conduct surveys of Muslim student body on types of ways Halal can be incorporated on campus
  45. 45. American vs. Traditional
  46. 46. Packaged vs. Fresh
  47. 47. Understand Muslim marketing channels
  48. 48. Select suitable supplier(s) based on best compliancy standards and reasonable price
  49. 49. Exhibit transparency with vendor and supplier contract details
  50. 50. Secure quality control around processed Halal, distribution, transportation, and storage categories
  51. 51. Create a Halal pilot program, if necessary, and measure progress
  52. 52. Continue to survey various groups and members on quality and variety at this stage
  53. 53. Gather demand/ supply and financial results from outlets who applied Halal pilot program
  54. 54. Initiate Vendor review process against possible suppliers
  55. 55. Review universal Halal compliancy with an independent auditing body (Halal Advocates)
  56. 56. Present sample dishes or products for ‘taste testing’
  57. 57. Have student bodies judge on quality and variety</li></ul>Having Transparency is the Key to Success<br />*If necessary<br />
  58. 58. Taking a Step Forward<br />Establish collaboration at each process level and produce action items, if possible<br />Working Session: What’s Next? <br />
  59. 59. Thank You For Your Time! <br />Halal Advocates of America<br />
  60. 60. Appendix<br />
  61. 61. What issues to look out for…<br />Machine Slaughtered Chicken<br />Allah’s (God) name not being said<br />Non Muslim Slaughter Men<br />The Halal brand is one of the most abused brands in the world today due to its market potential<br />Questionable Slaughter <br />and Stunning Methods<br />Cross Contamination in Processing<br />and Distribution Facilities<br />Store-Level Abuse of Halal Products <br />and its mishandling, mixing, etc.<br />
  62. 62. The Halal Advocates of America<br /><ul><li>An independent organisation for educating and raising awareness of Halal ethical guidelines and market potential amongst consumers and businesses in America
  63. 63. Driven by knowledgeable and experienced community leaders and members from coast to coast
  64. 64. Supported by various consumer support channels across several regions and organized by local advocacy chapters
  65. 65. The largest independent body of Halal activists in America</li></ul>An independent organization representing the interest of the Muslim community for pure Halal<br />
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