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Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
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Halal Advocates of America: Awareness Presentation

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For High Schools, Colleges, Hospitals, Airlines, Prisons and more!

For High Schools, Colleges, Hospitals, Airlines, Prisons and more!

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  • 1. Halal Learning and Planning<br />For Universities, High Schools, Prisons, Hospitals, Airlines, and more!<br />
  • 2. Agenda<br /><ul><li>Our Aims
  • 3. What is Halal?
  • 4. The Global Halal Market
  • 5. The Muslim American Consumer
  • 6. A Portrait of UIC Muslims*
  • 7. Working with Food Vendor: By Phase
  • 8. Taking a Step Forward
  • 9. Appendix
  • 10. Halal Advocates of America
  • 11. What Issues to look out for…</li></ul>*Non-Statistical Data<br />
  • 12. Our Aims<br /><ul><li>To provide reasonable avenues of Halal consumption on site
  • 13. To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests
  • 14. To help carve a more unified and concrete ‘Halal Program’
  • 15. To educate the Muslim and Non-Muslim consumer about the dimensions of Halal</li></ul>Creating ‘the perfect storm’ for a Halal Program<br />
  • 16. What is Halal?<br />What We all Accept as Halal<br />The 1,400 year old sign Halal inscribe<br />Universally recognised as the symbol of Halal <br />Handled with gentleness<br />Hand Slaughtered by a Muslim<br />What we understand and accept as Halal is pure and wholesome for us to consume <br />through Quran and Prophetic Scripture<br />God’s name recited audibly<br />Appropriate vessels cut<br />Quality Processing & Distribution<br />
  • 17. The Global Halal Market<br />Addressing the Muslim Market: Can You Afford Not To? <br />By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C.<br />“Many of the companies that have been most successful in reaching Muslim consumers have performed best in the foodand beverage industry”<br />“…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…”<br />“By developing appropriate strategies, companies in both the foodproductionand retail sectors are reaping benefits from appealing to this fast growing market”<br />“The potential impact on the value chain of applying Muslim principles strictly is immense”<br />The Halal program will have a far-reaching positive impact<br />
  • 18. The Muslim American Consumer I<br />According to a Wayne State University report in 2007:<br /><ul><li>6 to 8 million Muslims nationwide have a combined spending power of USD $170 Billion annually
  • 19. The average US Muslims annual income is 25% higher than the national average
  • 20. 60% of US Muslims are under 40
  • 21. 70% of US Muslims over 25 have a college education, compared to national average of 26%
  • 22. 30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians
  • 23. Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average </li></ul>The Potential of the United States Halal Market is only becoming appreciated<br />
  • 24. The United States Muslim Consumer Trend is Changing Dramatically<br />The Muslim American Consumer II<br />
  • 25. A Portrait of Muslims on Campus (SAMPLE)<br /><ul><li>Over 900+ Muslim base
  • 26. Undergraduate Students
  • 27. Graduate
  • 28. Faculty
  • 29. Comprised of various cultural and racial backgrounds
  • 30. High percentage of Muslims eat outside due to in-campus limits
  • 31. Associated with religion and non-religion based organizations :
  • 32. Muslim Student Association
  • 33. Pakistan Student Organization
  • 34. Muslim Student Action Network
  • 35. Muslim Women’s Association
  • 36. Arab American Association of Engineers and Architects
  • 37. And others…
  • 38. And more !</li></ul>The Muslim student population at the University of X is a sizable number.<br />
  • 39. Working with Vendor (Sample)<br />Full Launch Phase<br />Research Phase<br />*Pilot Phase<br />Sourcing Phase<br />Sampling Phase<br /><ul><li>Officially launch and market Halal products to the whole student body
  • 40. Establish joint alliances with other organizations inclined to Halal
  • 41. Promote programs to help introduce student body to the Halal opportunity
  • 42. Continue Quality and Variety surveys
  • 43. Research Halal suppliers alongside vendor who fulfills universal Halal criteria and catering
  • 44. Conduct surveys of Muslim student body on types of ways Halal can be incorporated on campus
  • 45. American vs. Traditional
  • 46. Packaged vs. Fresh
  • 47. Understand Muslim marketing channels
  • 48. Select suitable supplier(s) based on best compliancy standards and reasonable price
  • 49. Exhibit transparency with vendor and supplier contract details
  • 50. Secure quality control around processed Halal, distribution, transportation, and storage categories
  • 51. Create a Halal pilot program, if necessary, and measure progress
  • 52. Continue to survey various groups and members on quality and variety at this stage
  • 53. Gather demand/ supply and financial results from outlets who applied Halal pilot program
  • 54. Initiate Vendor review process against possible suppliers
  • 55. Review universal Halal compliancy with an independent auditing body (Halal Advocates)
  • 56. Present sample dishes or products for ‘taste testing’
  • 57. Have student bodies judge on quality and variety</li></ul>Having Transparency is the Key to Success<br />*If necessary<br />
  • 58. Taking a Step Forward<br />Establish collaboration at each process level and produce action items, if possible<br />Working Session: What’s Next? <br />
  • 59. Thank You For Your Time! <br />Halal Advocates of America<br />
  • 60. Appendix<br />
  • 61. What issues to look out for…<br />Machine Slaughtered Chicken<br />Allah’s (God) name not being said<br />Non Muslim Slaughter Men<br />The Halal brand is one of the most abused brands in the world today due to its market potential<br />Questionable Slaughter <br />and Stunning Methods<br />Cross Contamination in Processing<br />and Distribution Facilities<br />Store-Level Abuse of Halal Products <br />and its mishandling, mixing, etc.<br />
  • 62. The Halal Advocates of America<br /><ul><li>An independent organisation for educating and raising awareness of Halal ethical guidelines and market potential amongst consumers and businesses in America
  • 63. Driven by knowledgeable and experienced community leaders and members from coast to coast
  • 64. Supported by various consumer support channels across several regions and organized by local advocacy chapters
  • 65. The largest independent body of Halal activists in America</li></ul>An independent organization representing the interest of the Muslim community for pure Halal<br />

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