Halal Advocates of America: Awareness Presentation

Halal Learning and Planning
For Universities, High Schools, Prisons, Hospitals, Airlines, and more!

Agenda
Our Aims
What is Halal?
The Global Halal Market
The Muslim American Consumer
A Portrait of UIC Muslims*
Working with Food Vendor: By Phase
Taking a Step Forward
Appendix
Halal Advocates of America
What Issues to look out for…
*Non-Statistical Data

Our Aims
To provide reasonable avenues of Halal consumption on site
To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests
To help carve a more unified and concrete ‘Halal Program’
To educate the Muslim and Non-Muslim consumer about the dimensions of Halal
Creating ‘the perfect storm’ for a Halal Program

What is Halal?
What We all Accept as Halal
The 1,400 year old sign Halal inscribe
Universally recognised as the symbol of Halal
Handled with gentleness
Hand Slaughtered by a Muslim
What we understand and accept as Halal is pure and wholesome for us to consume
through Quran and Prophetic Scripture
God’s name recited audibly
Appropriate vessels cut
Quality Processing & Distribution

The Global Halal Market
Addressing the Muslim Market: Can You Afford Not To?
By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C.
“Many of the companies that have been most successful in reaching Muslim consumers have performed best in the foodand beverage industry”
“…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…”
“By developing appropriate strategies, companies in both the foodproductionand retail sectors are reaping benefits from appealing to this fast growing market”
“The potential impact on the value chain of applying Muslim principles strictly is immense”
The Halal program will have a far-reaching positive impact

The Muslim American Consumer I
According to a Wayne State University report in 2007:
6 to 8 million Muslims nationwide have a combined spending power of USD $170 Billion annually
The average US Muslims annual income is 25% higher than the national average
60% of US Muslims are under 40
70% of US Muslims over 25 have a college education, compared to national average of 26%
30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians
Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average
The Potential of the United States Halal Market is only becoming appreciated

The United States Muslim Consumer Trend is Changing Dramatically
The Muslim American Consumer II

A Portrait of Muslims on Campus (SAMPLE)
Over 900+ Muslim base
Undergraduate Students
Graduate
Faculty
Comprised of various cultural and racial backgrounds
High percentage of Muslims eat outside due to in-campus limits
Associated with religion and non-religion based organizations :
Muslim Student Association
Pakistan Student Organization
Muslim Student Action Network
Muslim Women’s Association
Arab American Association of Engineers and Architects
And others…
And more !
The Muslim student population at the University of X is a sizable number.

Working with Vendor (Sample)
Full Launch Phase
Research Phase
*Pilot Phase
Sourcing Phase
Sampling Phase
Officially launch and market Halal products to the whole student body
Establish joint alliances with other organizations inclined to Halal
Promote programs to help introduce student body to the Halal opportunity
Continue Quality and Variety surveys
Research Halal suppliers alongside vendor who fulfills universal Halal criteria and catering
Conduct surveys of Muslim student body on types of ways Halal can be incorporated on campus
American vs. Traditional
Packaged vs. Fresh
Understand Muslim marketing channels
Select suitable supplier(s) based on best compliancy standards and reasonable price
Exhibit transparency with vendor and supplier contract details
Secure quality control around processed Halal, distribution, transportation, and storage categories
Create a Halal pilot program, if necessary, and measure progress
Continue to survey various groups and members on quality and variety at this stage
Gather demand/ supply and financial results from outlets who applied Halal pilot program
Initiate Vendor review process against possible suppliers
Review universal Halal compliancy with an independent auditing body (Halal Advocates)
Present sample dishes or products for ‘taste testing’
Have student bodies judge on quality and variety
Having Transparency is the Key to Success
*If necessary

Taking a Step Forward
Establish collaboration at each process level and produce action items, if possible
Working Session: What’s Next?

Thank You For Your Time!
Halal Advocates of America

Appendix

What issues to look out for…
Machine Slaughtered Chicken
Allah’s (God) name not being said
Non Muslim Slaughter Men
The Halal brand is one of the most abused brands in the world today due to its market potential
Questionable Slaughter
and Stunning Methods
Cross Contamination in Processing
and Distribution Facilities
Store-Level Abuse of Halal Products
and its mishandling, mixing, etc.

The Halal Advocates of America
An independent organisation for educating and raising awareness of Halal ethical guidelines and market potential amongst consumers and businesses in America
Driven by knowledgeable and experienced community leaders and members from coast to coast
Supported by various consumer support channels across several regions and organized by local advocacy chapters
The largest independent body of Halal activists in America
An independent organization representing the interest of the Muslim community for pure Halal

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Halal Advocates of America: Awareness Presentation

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Halal Advocates of America: Awareness Presentation Presentation Transcript