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Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
Halal Advocates of America: Awareness Presentation
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Halal Advocates of America: Awareness Presentation

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For High Schools, Colleges, Hospitals, Airlines, Prisons and more!

For High Schools, Colleges, Hospitals, Airlines, Prisons and more!

Published in: Spiritual, Business
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  • 1. Halal Learning and Planning
    For Universities, High Schools, Prisons, Hospitals, Airlines, and more!
  • 2. Agenda
    • Our Aims
    • 3. What is Halal?
    • 4. The Global Halal Market
    • 5. The Muslim American Consumer
    • 6. A Portrait of UIC Muslims*
    • 7. Working with Food Vendor: By Phase
    • 8. Taking a Step Forward
    • 9. Appendix
    • 10. Halal Advocates of America
    • 11. What Issues to look out for…
    *Non-Statistical Data
  • 12. Our Aims
    • To provide reasonable avenues of Halal consumption on site
    • 13. To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests
    • 14. To help carve a more unified and concrete ‘Halal Program’
    • 15. To educate the Muslim and Non-Muslim consumer about the dimensions of Halal
    Creating ‘the perfect storm’ for a Halal Program
  • 16. What is Halal?
    What We all Accept as Halal
    The 1,400 year old sign Halal inscribe
    Universally recognised as the symbol of Halal
    Handled with gentleness
    Hand Slaughtered by a Muslim
    What we understand and accept as Halal is pure and wholesome for us to consume
    through Quran and Prophetic Scripture
    God’s name recited audibly
    Appropriate vessels cut
    Quality Processing & Distribution
  • 17. The Global Halal Market
    Addressing the Muslim Market: Can You Afford Not To?
    By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C.
    “Many of the companies that have been most successful in reaching Muslim consumers have performed best in the foodand beverage industry”
    “…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…”
    “By developing appropriate strategies, companies in both the foodproductionand retail sectors are reaping benefits from appealing to this fast growing market”
    “The potential impact on the value chain of applying Muslim principles strictly is immense”
    The Halal program will have a far-reaching positive impact
  • 18. The Muslim American Consumer I
    According to a Wayne State University report in 2007:
    • 6 to 8 million Muslims nationwide have a combined spending power of USD $170 Billion annually
    • 19. The average US Muslims annual income is 25% higher than the national average
    • 20. 60% of US Muslims are under 40
    • 21. 70% of US Muslims over 25 have a college education, compared to national average of 26%
    • 22. 30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians
    • 23. Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average
    The Potential of the United States Halal Market is only becoming appreciated
  • 24. The United States Muslim Consumer Trend is Changing Dramatically
    The Muslim American Consumer II
  • 25. A Portrait of Muslims on Campus (SAMPLE)
    • Over 900+ Muslim base
    • 26. Undergraduate Students
    • 27. Graduate
    • 28. Faculty
    • 29. Comprised of various cultural and racial backgrounds
    • 30. High percentage of Muslims eat outside due to in-campus limits
    • 31. Associated with religion and non-religion based organizations :
    • 32. Muslim Student Association
    • 33. Pakistan Student Organization
    • 34. Muslim Student Action Network
    • 35. Muslim Women’s Association
    • 36. Arab American Association of Engineers and Architects
    • 37. And others…
    • 38. And more !
    The Muslim student population at the University of X is a sizable number.
  • 39. Working with Vendor (Sample)
    Full Launch Phase
    Research Phase
    *Pilot Phase
    Sourcing Phase
    Sampling Phase
    • Officially launch and market Halal products to the whole student body
    • 40. Establish joint alliances with other organizations inclined to Halal
    • 41. Promote programs to help introduce student body to the Halal opportunity
    • 42. Continue Quality and Variety surveys
    • 43. Research Halal suppliers alongside vendor who fulfills universal Halal criteria and catering
    • 44. Conduct surveys of Muslim student body on types of ways Halal can be incorporated on campus
    • 45. American vs. Traditional
    • 46. Packaged vs. Fresh
    • 47. Understand Muslim marketing channels
    • 48. Select suitable supplier(s) based on best compliancy standards and reasonable price
    • 49. Exhibit transparency with vendor and supplier contract details
    • 50. Secure quality control around processed Halal, distribution, transportation, and storage categories
    • 51. Create a Halal pilot program, if necessary, and measure progress
    • 52. Continue to survey various groups and members on quality and variety at this stage
    • 53. Gather demand/ supply and financial results from outlets who applied Halal pilot program
    • 54. Initiate Vendor review process against possible suppliers
    • 55. Review universal Halal compliancy with an independent auditing body (Halal Advocates)
    • 56. Present sample dishes or products for ‘taste testing’
    • 57. Have student bodies judge on quality and variety
    Having Transparency is the Key to Success
    *If necessary
  • 58. Taking a Step Forward
    Establish collaboration at each process level and produce action items, if possible
    Working Session: What’s Next?
  • 59. Thank You For Your Time!
    Halal Advocates of America
  • 60. Appendix
  • 61. What issues to look out for…
    Machine Slaughtered Chicken
    Allah’s (God) name not being said
    Non Muslim Slaughter Men
    The Halal brand is one of the most abused brands in the world today due to its market potential
    Questionable Slaughter
    and Stunning Methods
    Cross Contamination in Processing
    and Distribution Facilities
    Store-Level Abuse of Halal Products
    and its mishandling, mixing, etc.
  • 62. The Halal Advocates of America
    • An independent organisation for educating and raising awareness of Halal ethical guidelines and market potential amongst consumers and businesses in America
    • 63. Driven by knowledgeable and experienced community leaders and members from coast to coast
    • 64. Supported by various consumer support channels across several regions and organized by local advocacy chapters
    • 65. The largest independent body of Halal activists in America
    An independent organization representing the interest of the Muslim community for pure Halal

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