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Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
Stock And Flow
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  • Couldn’t be sim­pler, and really, it’s not even that much of an a-ha. There are two kinds of quan­ti­ties in the world. Stock is a sta­tic value: money in the bank, or trees in the for­est
  • Flow is a rate of change: fif­teen dol­lars an hour, or three-thousand tooth­picks a day.


  • Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind peo­ple that you exist.
  • Stock is the durable stuff. It’s the con­tent you pro­duce that’s as inter­est­ing in two months (or two years) as it is today. It’s what peo­ple dis­cover via search. It’s what spreads slowly but surely, build­ing fans over time.

  • I feel like flow is ascendant these days, for obvious reasons—but we neglect stock at our own peril. I mean that both in terms of the health of an audience and, like, the health of a soul. Flow is a treadmill, and you can’t spend all of your time running on the treadmill. Well, you can. But then one day you’ll get off and look around and go: Oh man. I’ve got nothing here.





  • Transcript

    • 1. Stock and Flow Lets Go Global, for Arts+Media and the DART project Date: 16th March 2010
    • 2. FLOW in economics ✤ Flow is a rate of change: ✤ fifteen pounds an hour, ✤ or three thousand tooth­picks a day.
    • 3. STOCK in economics ✤ Stock is a static value: ✤ money in the bank, ✤ or trees in the forest.
    • 4. What’s this got to do with Social Media?
    • 5. Stock and Flow is the master metaphor for media today.
    • 6. FLOW ✤ Flow is the feed. ✤ The posts and the tweets. ✤ It’s the stream of daily and sub-daily updates that remind people that you exist.
    • 7. STOCK ✤ Stock is the durable stuff. ✤ It’s the content you produce that’s as interesting in two months (or two years) as it is today. ✤ It’s what people discover via search.
    • 8. Flow ✤ Can be easy to produce ✤ Can be all consuming ✤ Simple posts and updates ✤ Flow is a treadmill ✤ Linking to other content ✤ Don’t want to spend all of your time running on a treadmill! ✤ Holding online conversations within communities ✤ Ultimately without substantial stock you and your audience will get bored
    • 9. Stock is hard work. ✤ Requires thought about presentation and time to produce. ✤ BUT, it is why we originally started doing what we are doing.
    • 10. Should we ignore Flow in favour of Stock ART?
    • 11. Without flow our incredible work may not be seen. Without stock our flow becomes stale. http://www.flickr.com/photos/schluesselbein/
    • 12. Achieve a balance Understand your (online) activity and identify clearly the reasons for being there.
    • 13. Based entirely on an article at: http://snarkmarket.com/2010/4890

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