Social media and Web 2.0
Lets Go Global for Arts+Media and the DART project
What is Social Software?
“Social software encompasses a range of software systems that
allow users to interact and share data...
Many of these applications share characteristics like open APIs,
service-oriented design and the ability to upload data and media...
What is Social Media?
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
Social Media... uses Internet and web-based technologies to transform
broadcast media monologues (one to many) into social media
dialogues (many to many).
What is Web 2.0?
The term "Web 2.0" (2004–present) is commonly associated with web
applications that facilitate interactive information sharing,
interoperability, user-centered design, and collaboration on the World
Social media, Web 2.0 and Social
Software allow you to....
✤ Communicate, collaborate and build community online.
✤ Syndicate, share, mash up (reuse and remix).
✤ Invites interaction and discussion rather than passive consumption.
Bubbles not Cathedrals
✤ These different social media platforms are not cathedrals, they are
more like bubbles in a lava lamp pushing against one another and
changing and morphing.
✤ Sharing content between sites ✤ Comments
✤ Embedding ✤ Ad-supported
✤ Feeds (RSS, atom) ✤ Subscription
✤ Tags ✤ Feedback
We are going to look at change!
add other platforms?
Write something about
how we shall ﬂag key
concepts as we go
✤ Social Networks
✤ Video Distribution
✤ Micro Blogs
What is a Blog?
A blog... is a type of website, usually maintained by an individual
with regular entries of commentary, descriptions of events, or other
material such as graphics or video.
Types of blog
✤ Art blog - www.we-make-money-not-art.com
✤ Photoblog - www.doorsintothepast.blogspot.com/
✤ Video blog (vlogging) - www.blackcabsessions.com
✤ Literature and commentary - http://artofﬁction.blogspot.com
Blog Case study
photo of website
✤ Rainy city stories - http://www.rainycitystories.com/
✤ A writers’ map of Manchester
✤ interactive literary cityscape
What is a Social Network?
A social network service focuses on building and reﬂecting of social
networks or social relations among people, e.g., who share interests
Social networking sites allow users share ideas, activities, events, and
interests within their individual networks.
Different Social Networks
Specialist Social Networks
✤ Last.fm - for sharing music listening habits
✤ Linked.in - for business
✤ Flixster - for movies
✤ Bespoke social networks - Create your own network
✤ Collaborative project to showcase Procession by Jeremy Deller, one of
the 2009 Manchester International Festival commissions.
✤ Provide a new and innovative way of exploring archive material of
past parades and processions within Greater Manchester.
✤ Used ning.com to build a bespoke social network about the
Facebook is a giant!
✤ Facebook is the most heavily used web brand, accounting for 13
percent of all UK Internet time – or one in every eight minutes!
✤ April 2009 http://www.nielsen-online.com/pr/pr_090513_UK.pdf
Facebook page types
Fan pages Groups
✤ No member limit ✤ 5000 member limit
✤ Personal account of admins not shown ✤ Activity tied to personal accounts
✤ Messages appear in members update ✤ Messages appear in members inbox
✤ Not indexed by search engines
✤ Indexed by search engines
✤ Groups can not host applications
✤ Pages can host applications
✤ Need to log in to view
✤ Can be seen without logging in
Facebook page types
Fan pages VS Groups bottom line
✤ Groups are great for organising on a personal level and for smaller scale
interaction around a cause.
✤ Pages are better for brands, businesses, bands, movies, or celebrities who
want to interact with their fans or customers without having them connected
to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
Breakdown of different
Video hosting sites: Live streaming sites:
cultures of each
• Youtube.com • Ustream.tv
• Blip.tv • Livestream.tv
• Vimeo.com • Qik.com
What’s the difference between hosted video and a podcast / vodcast?
RSS feeds and aggregators
✤ Feed readers, RSS and iTunes
Twitter is a social networking and microblogging service that enables
its users to send and read messages known as tweets.
Searching - search.twitter.com
Clients - Tweetie, Tweetdeck
Tools - Friend or follow, Twitter Times, link shorteners (bit.ly), photos (twitpic) x10000
For more see http://oneforty.com
A tweet is like the smallest possible unit of online interaction... other
services have built larger structures using those atoms.
Social Media exercise
✤ 3 Teams
✤ A National Campaigning body planning a new campaign
✤ A newly formed Community arts group
✤ A Gallery planning a new exhibition with participation project
Social Media exercise
Take a couple of minutes to decide who your organisations are.
Choose from the cards to address your scenario’s.
10 point budget. Add your own ideas on blank cards.
Present your strategy to other groups chronologically.
What are the challenges you face? How do you deal with any crisis or
opportunities that come up?