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Ball State Week One
 

Ball State Week One

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    Ball State Week One Ball State Week One Document Transcript

    • Today   Course Outline Sport Marketing   Icebreaker   Short(ish) lecture   Some examples   Homework! Icebreaker Sport Marketing Break into pairs and ‘interview’ your partner – where possible choose someone you have not met previously. You may take a few notes but try and speak from memory. Be prepared to give a detailed, two-minute overview of your partner. Items to INCLUDE:   Name   Nickname   Why do they have that nickname?   School/Job/Part time work etc   Why they are doing that course?   Goals for the next three years?   Sporting interests and/or achievements   Most embarrassing moment?   Any other information that may be of interest. Marketing ‘of’ Sport Marketing ‘of’ Sport The key organisation is a sport organisation seeking to:   Attract spectators   Attract membership   Attract participants   Sell television rights   Sell licensing rights   Sell sponsorship
    • Marketing ‘through’ Sport Marketing ‘through’ Sport Refers to the use of sport by organisations to The key organisation is a corporation (typically promote and advertise their products to a non-sport) that seeks to use sport as a means to: specific demographic.   Promote and advertise their products and services; “any strategy that aims to associate a product,   Entertain existing clients service, idea or company with the emotive   Network force of sport, sports association or sporting   Motivate and reward staff event in order to appeal to target markets in a   Attract advertisers to their programs (TV) way that traditional promotion cannot achieve” (Summers, 2003, p. 458) some examples of both...
    • Insert videos here Marketing Myopia For next week and onwards… Questions for discussion   Read marketing Myopia in full and answer What did you get out of reading this article? questions – be prepared to discuss at length!   Find some adverts both in hard copy and What was the result of the railroad industry not defining digital format that use sport to advertise or its industry correctly? advertise a sport. In Levitt's article what did the oil industry continue to do   Find a current ‘hot issue’ in sport marketing and what was its consequence? at the moment – clipping, article and tell us why it’s hot and why we should know about What lessons does the article give about SPORT? it!