1. NOKIA – CONNECTING PEOPLE
Timeline – 1865 to 2013
Selection of topic
I have selected this topic because I have a keen interest to know about the earlier mobile phones . mainly interested to know their
sizes and features. Another reason for selecting the topic was the tag line connecting people. “Connecting is about helping people
to feel close to what matters. If we focus on people, and use technology to help people feel close to what matters, then growth will
follow. In a world where everyone can be connected, Nokia takes a very human approach to technology.”
In 1912, Arvid Wickström sets up the Finnish Cable Works, the foundation of Nokia’s cable and electronics business.
By the 1960s, Finnish Cable Works – already working closely with Nokia Ab and the Finnish Rubber Works – starts branching out
into electronics. In 1962, it makes its first electronic device in-house: a pulse analyzer for use in nuclear power plants.
In 1963, it starts developing radio telephones for the army and emergency services – Nokia’s first foray into telecommunications. In
time, the company’s MikroMikko becomes the best known computer brand in Finland. And by 1987, Nokia is the third largest TV
manufacturer in Europe.
Nokia Ab, Finnish Rubber Works (1882) and Finnish Cable (1912) Works (jointly owned since 1922) formally merge to create Nokia
Corporation. At the time, Nokia ab was the smallest of the three. Since then, the process of integration of five businesses (rubber,
cable, forestry, electronics, power generation) started. In 1992 Nokia decided to focus on its telecommunications it was the most
probably and important strategic decision on its history.
In 1982 , Mobira senator was released. It looks like a radio with handle on top. The weight was around 10kg. it was used by
squaddies during ambulance strike.
In 1984, Nokia launches the Mobira Talkman portable car phone. Resembling a military field telephone.
In 1985 , technophone were introduced. They were advertised as the smallest, lightest most intelligent mobile phones in the world
at that time, and were the first to fit in a pocket.
1986 – technophone 135
In 1987, mobira cityman was released . It´s legendary vintage telephone - first portable telephone from Finland.
It´s the first mobile phone designed for the NMT networks.
In 1865, mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski
Rapids in Southwestern Finland. A few years later he opens a second mill on the banks of the
Nokianvirta River, which inspires him to name his company Nokia Ab in 1871.
He was the owner of Nokia industry in 1865. Professionally he was a engineer. He was
considered as the father of Finland paper mills.
Company name – Nokia Corporation
Address – Nokia head office
P.O. BOX 226
Tel- +358 (0) 7180 0800
2. This fully portable phone attracted international media attention when Mikhail Gorbachev, President of the Soviet Union, was
photographed making a call from Helsinki to Moscow – earning the phone the nickname “Gorba.”
1990 – nokia cityman 190
1991 – 620mkii
1992 – set no. 101 , 405 , 305, 6080 were introduced. Nokia 101 NMT was released in 1992. Small screen , low battery tone &
1993 – 1011 first gsm hand portable, The Nokia 1011 was the first mass-produced GSM phone. hd720 & 2110 introduced first soft
1994 – Nokia 232 , the sexy Alicia Silverstone phone in the film clueless and 234 , 239 were introduced. Worlds 1st
satellite call is
made , using a nokia gsm handset. Also 2100 featured nokia tone. It has only basic function like send and receive msg.
1995 – sets like mobira cityman400 , 821, 880 ,1610 were introduced.
1996 - Nokia 8110 was released in 1996. First eg of slider form factor. Slider cover protected the keypad .
1997 – Nokia 6110 was introduced. First phone to use GSM network . it also has snake game.
1999 – Nokia 3210 was introduced. The Nokia 3210 has a total weight of 153g. The handset measures 123.8mm x 50.5mm x
16.7mm (min), 22.5mm (max).
2000 – Nokia 3310 was introduced. The Nokia 3310 is a dual band GSM900/1800 mobile phone and was developed by the
Copenhagen Nokia site (Denmark). Released in the fourth quarter of 2000, it replaced the popular Nokia 3210. This phone sold
extremely well, being one of the most successful phones with 126 million units sold. Nokia 6210 business phone was also
2001 – sets like ladybird, funky , Nokia 7650 etc were introduced. Nokia 7650 having 1st
joystick, camera, color display and
2002 – sets like 7210 , 3410 , 3650, 6100, 3510, 3585 , 6340 , 6610, 6310 , 6800 etc were introduced. 2100 even survived over
washing machine. Nokia 6650 first 3g phone was launched.
2003 – sets like 2300, 2270, 2275, 2280, 3105 , 3200 , 6180 , 6810 etc were released.
2004 – sets like N3105 ,1108 , 2112 , 3220 , 6012, 3230 , 6020 , 2600 , 3120 were introduced. Nokia 7280 has no alphabetic
2005 – set series 60 and 40 were introduced.
2006 – Nokia 770 internet tablet and landscape aviral series were introduced.
2007 - In 2007, Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia
Siemens Networks. NSN grows to become a leading global provider of telecommunications infrastructure, with a focus on offering
innovative mobile broadband technology and services.
2008 - 2008 marks an important milestone for Nokia, as the company acquires NAVTEQ, the US-based maker of digital mapping
and navigational software. Nokia, which had already been investing in mapping for many years, was now even more serious about
providing people with the very best in location-based services. Fast forward to the present day, and Nokia is now offering location-
2011 -In 2011, Nokia announces it is joining forces with Microsoft to strengthen its position in the Smartphone market. The strategic
partnership sees Nokia Smartphone’s adopt the Windows Phone operating system and establish an alternative ecosystem to rivals
iOS and Android.
2013 - In September 2013, Nokia announces that it has entered into an agreement with Microsoft whereby Microsoft would
purchase substantially all Devices & Services, the Nokia business which makes mobile phones and Smartphone’s.
Study of form and observation
Basically the phones from 1982 to 1984 were quiet big and heavy. Than from 1985 to 1988 their was again a little drop down in
sizes of mobiles . also the screen were small and they also do not have many features. From 1999 the phones use to become
compact and screens started to become big with more features. Slider phones also came. Gradually now phones have big screens
and are of small sizes which are comfortable to carry and easily fit in our hand and is comfortable. The size b/w speaking and
listening gradually reduced. Also various applications like internet are also available. Mainly the phones are of rectangle shape so
that it can easily fit in hand and easy to carry. Also now days tablet are also available for easy reading purpose since the screens
About 65-80 per cent of the material content of a mobile phone can be recycled and reused. In addition, recyclers recover energy
by using the plastics as fuel. This can raise the total recovery rate up to 90 per cent. The metals contained in a mobile phone can
be successfully recycled. The first stage of recovery is separation of the shredded metals into different fractions. Aluminum, ferrous
metal and copper fractions are sold to metal refineries. In the refinery, metals are smelted and purified and necessary alloying
elements are added. The finished metal ingots can be sold again for production of new parts.
Ingredients used in Nokia phones
Packaging is important because it protects products as they make their way from factory to customers . Attractive, Good & Secure
packaging. During 2007, 15,000 ton packaging material has been saved by using smaller packaging. Nokia have reduced the
amount of printed material inside the box. In 2007 Nokia began to increase the level of recycled content.
AIDA in Nokia – :
A – Attention: attract the attention of the customer.
I – Interest: raise customer interest by demonstrating features, advantages, and benefits.
D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A – Action: lead customers towards taking action and/or purchasing.
- Good menu -The quality of hearing is low as compared to other phones.
- User friendly interface - Nokia is windows not android.
- Strong battery life
- Appealing design and color
- Moderate weight
- Well priced
- Strong financial support
- Largest network of selling and distribution
- Global expansion
4. Case study
Apple Iphone 5 vs Samsung galaxy s3 vs HTC windows phone 8X vs Nokia Lumia 920