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Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
Indian Readership Survey  2013 Topline Findings
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Indian Readership Survey 2013 Topline Findings

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Indian Readership Survey 2013 Topline Findings

Indian Readership Survey 2013 Topline Findings

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  • 1. THE INDIAN CONSUMER
  • 2. THE MIDDLE BURGEONS, THE TOP CONSOLIDATES National Consumer Classification System 14% 14% 13% 10% 10% 10% 8% 6% 6% 5% 4% 2% A1 Base (000s) – 265,813 All Households A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
  • 3. INDIA DEMOGRAPHICS Education* 63% 27% 10% Illiterate 265 Mn Households 955 Mn 12+ Individuals +School +Graduates Age Distribution* 23% 22% 19% 15% 11% 12 to 15 yrs Population Projected to December 2013 on the basis of Census of India 2011 * Individuals 12+, Base (000s) – 954,792 10% 16 to 19 yrs 20 to 29 yrs 30 to 39 yrs 40 to 49 yrs 50+ yrs
  • 4. MEDIA PRODUCTS LEAD THE RURAL CHARGE Durable Ownership Consumer Products’ Purchase All India All India Two Wheeler 23% Refrigerator 21% Washing Machine 9% PC / Laptop 9% Car Air Conditioner Microwave Oven Base (000s) – 265,813 All Households 5% 2% 1% Edible Oil (P3M) Sugar (P3M) Tea (P3M) Toothpaste (P3M) Fabric Washing (Pwdrs/Lquds) (P3M) Fabric Washing (Cakes/Bars) (P3M) Agarbatti (P3M) Biscuits (P3M) Utensil Cleaners (P3M) Toilet Cleaners (P3M) Coffee (P3M) Floor Cleaners (P3M) Milk Powder/Dairy Whitener (P3M) Ketchup/Sauces (P3M) Honey (P12M) Chyawanprash (P12M) Processed Cheese/Cheese Pdts (P3M) 91% 89% 83% 79% 77% 73% 66% 58% 34% 23% 14% 10% 7% 6% 6% 4% 2%
  • 5. MEDIA CONSUMPTION
  • 6. MEDIA CONSUMPTION MEDIA 701,911 281,708 Base (000s) – 954,792 Figures in 000s 602,620 656,203 83,679 50,672 76,403
  • 7. TOP PUBLICATIONS Language Periodicity Readership* Dainik Jagran Hindi Daily 15,526 Hindustan Hindi Daily 14,245 Dainik Bhaskar Hindi Daily 12,855 Malayalam Daily 8,565 Daily Thanthi Tamil Daily 8,156 Rajasthan Patrika Hindi Daily 7,665 The Times Of India English Daily 7,253 Hindi Daily 7,071 Malayalam Daily 6,136 Marathi Daily 5,601 Publication Malayala Manorama Amar Ujala Mathrubhumi Lokmat Base (000s) – 954,792 * AIR, Figures in 000s
  • 8. TOP DAILIES Language Periodicity Readership* Dainik Jagran Hindi Daily 15,526 Hindustan Hindi Daily 14,245 Dainik Bhaskar Hindi Daily 12,855 Malayalam Daily 8,565 Daily Thanthi Tamil Daily 8,156 Rajasthan Patrika Hindi Daily 7,665 The Times Of India English Daily 7,253 Hindi Daily 7,071 Malayalam Daily 6,136 Marathi Daily 5,601 Publication Malayala Manorama Amar Ujala Mathrubhumi Lokmat Base (000s) – 954,792 * AIR, Figures in 000s
  • 9. TOP HINDI DAILIES Language Periodicity Readership* Dainik Jagran Hindi Daily 15,526 Hindustan Hindi Daily 14,245 Dainik Bhaskar Hindi Daily 12,855 Rajasthan Patrika Hindi Daily 7,665 Amar Ujala Hindi Daily 7,071 Patrika Hindi Daily 4,628 Hari Bhoomi Hindi Daily 2,757 Prabhat Khabar Hindi Daily 2,718 Navbharat Times Hindi Daily 2,291 Punjab Kesari Hindi Daily 2,480 Publication Base (000s) – 954,792 * AIR, Figures in 000s
  • 10. TOP ENGLISH DAILIES Language Periodicity Readership* The Times Of India English Daily 7,253 Hindustan Times English Daily 4,335 The Hindu English Daily 1,473 Mumbai Mirror English Daily 1,084 The Telegraph English Daily 937 The Economic Times English Daily 722 Mid Day English Daily 500 Deccan Herald English Daily 458 The Tribune English Daily 453 Deccan Chronicle English Daily 337 Publication Base (000s) – 954,792 * AIR, Figures in 000s
  • 11. TOP LANGUAGE DAILIES Publication Language Periodicity Readership* Malayala Manorama Malayalam Daily 8,565 Daily Thanthi Tamil Daily 8,156 Mathrubhumi Malayalam Daily 6,136 Lokmat Marathi Daily 5,601 Ananda Bazar Patrika Bengali Daily 5,515 Eenadu Telugu Daily 5,380 Gujarat Samachar Gujarati Daily 4,339 Divya Bhaskar Gujarati Daily 3,770 Sandesh Gujarati Daily 3,724 Daily Sakal Marathi Daily 3,707 Base (000s) – 954,792 * AIR, Figures in 000s
  • 12. TOP MAGAZINES Publication Language Periodicity Readership* Vanitha Malayalam Fortnightly 2,762 English Weekly 1,531 Pratiyogita Darpan Hindi Monthly 1,492 Saras Salil Hindi Fortnightly 1,160 India Today Hindi Weekly 1,151 SamanyaGyan Darpan Hindi Monthly 1,132 Malayalam Weekly 1,012 Hindi Fortnightly 979 Mathrubhumi Arogya Masika Malayalam Monthly 928 Mathrubhumi Thozhilvartha Malayalam Weekly 874 India Today Manorama Thozil Veedhi Grih Shobha Base (000s) – 954,792 * AIR, Figures in 000s
  • 13. TOP HINDI MAGAZINES Language Periodicity Readership* Pratiyogita Darpan Hindi Monthly 1,492 Saras Salil Hindi Fortnightly 1,160 India Today Hindi Weekly 1,151 SamanyaGyan Darpan Hindi Monthly 1,132 Grih Shobha Hindi Fortnightly 979 Jagran Josh Plus Hindi Weekly 781 Cricket Samrat Hindi Monthly 652 Meri Saheli Hindi Monthly 589 Grehlakshmi Hindi Monthly 521 Sarita Hindi Fortnightly 476 Publication Base (000s) – 954,792 * AIR, Figures in 000s
  • 14. TOP ENGLISH MAGAZINES Publication Language Periodicity Readership* India Today English Weekly 1,531 Pratiyogita Darpan English Monthly 583 The Sportstar English Weekly 543 General Knowledge Today English Monthly 540 Outlook English Weekly 452 Competition Success Review English Monthly 444 Readers Digest English Monthly 362 Filmfare English Fortnightly 276 Diamond Cricket Today English Monthly 271 Business Today English Fortnightly 264 Base (000s) – 954,792 * AIR, Figures in 000s
  • 15. TOP LANGUAGE MAGAZINES Publication Language Periodicity Readership* Vanitha Malayalam Fortnightly 2,762 Manorama Thozil Veedhi Malayalam Weekly 1,012 Mathrubhumi Arogya Masika Malayalam Monthly 928 Mathrubhumi Thozhilvartha Malayalam Weekly 874 Grihalakshmi Malayalam Monthly 826 Tamil Weekly 769 Malayalam Weekly 661 Tamil Weekly 658 Malayalam Weekly 621 Bengali Weekly 614 Kumudam Malayala Manorama Kungumam Balarama Karmasangsthaan Base (000s) – 954,792 * AIR, Figures in 000s
  • 16. THANK YOU

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